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We plan to spend the next 7 years
building a qualified pipeline of
young, new account holders. The
purpose of this long term acquisition
and nurturing plan is to seed an
attitude of financial responsibility
amongst our customers and later
convert them into home finance
customers.
We will do this through a new
accounts product that leverages our
vendor relationships to encourage
user adoption. The new account
type is called Save Now Buy Later.
Incentivising customers to open a
save now buy later account will
involve a points scheme.
The purpose of this document is to
outline our rationale, strategy
statement, expected outcomes and
what we will require to go to
market.

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Strategy outline.pptx

  • 1. We plan to spend the next 7 years building a qualified pipeline of young, new account holders. The purpose of this long term acquisition and nurturing plan is to seed an attitude of financial responsibility amongst our customers and later convert them into home finance customers.
  • 2. We will do this through a new accounts product that leverages our vendor relationships to encourage user adoption. The new account type is called Save Now Buy Later.
  • 3. Incentivising customers to open a save now buy later account will involve a points scheme.
  • 4. The purpose of this document is to outline our rationale, strategy statement, expected outcomes and what we will require to go to market.