Buttercream 8 is a Texas-based paper goods company that provides uniquely designed products for special occasions. They serve a global audience and provide downloadable templates. They want to create a visual identity that resonates across cultures using a mint and gold color scheme that exudes affordable luxury. The identity should be polished, entertaining, carefree, glamorous and happy to elevate the art of celebration.
5. H
H
B
I
Cultivating A Strong Visual Identity
BACKGROUND
Buttercream 8 is a Texas-based paper goods company that specializes in providing
uniquely designed invitations, collateral materials and gifts for special occasions. They
serve a global population by providing shipping worldwide as well as downloadable DIY
products.
OBJECTIVE
Create a visual identity that resonates with multiple cultures.
TARGET AUDIENCE
18-34 year olds with an affinity towards engaging in and planning thoughtful celebrations
at all stages of life.
MESSAGE
Elevating the art of celebration.
COMPETITION
Online designers, particularly those using the Etsy platform to sell their designs.
UNIQUE TRAITS
-Provides downloadable DIY templates when desired to help customers cut back on costs.
-Doubles as a gift shop, cutting down on the need to shop at multiple stores.
CREATIVE CONSIDERATIONS
Desires a mint and gold color scheme, but not too gaudy.
Would like something that exudes affordable luxury.
TONE
-Polished
-Entertaining
-Carefree
-Glamorous
-Happy
H
H
B
I
Creative Brief
February 5, 2015 | Buttercream 8 | Full Visual Identity
6. H
H
B
I
Cultivating A Strong Visual Identity
BACKGROUND
Buttercream 8 is a Texas-based
paper goods company that provides
uniquely designed invitations, collateral
materials and gifts for special occasions.
They serve a global population by
providing shipping worldwide as well as
downloadable DIY products.
7. H
H
B
I
Cultivating A Strong Visual Identity
OBJECTIVE
Create a visual identity that resonates
with multiple cultures and backgrounds.
8. H
H
B
I
Cultivating A Strong Visual Identity
TARGET AUDIENCE
18-34 year olds with an affinity towards
engaging in and planning thoughtful
celebrations at all stages of life.
10. H
H
B
I
Cultivating A Strong Visual Identity
COMPETITION
Online designers, particularly those using
the Etsy platform to sell their designs.
11. H
H
B
I
Cultivating A Strong Visual Identity
UNIQUE TRAITS
-Provides downloadable DIY templates
when desired to help customers cut back
on costs.
-Doubles as a gift shop, cutting down on
the need to shop at multiple stores.
12. H
H
B
I
Cultivating A Strong Visual Identity
CREATIVE CONSIDERATIONS
Desires a mint and gold color scheme, but
not too gaudy.
Would like something that exudes
affordable luxury.
23. H
H
B
I
Cultivating A Strong Visual Identity
Primary Typeface
Secondary Typeface
Additional Typefaces
AVENIR NEXT REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
AVENIR NEXT ULTRA LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
26. H
H
B
I
Cultivating A Strong Visual Identity
Patterns
ButtercreamPAPÈTERIE
BB AVENIR NEXT ULTRA LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
AVENIR NEXT REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890