The document analyzes the impact of a financial crisis on sales of mobile phones across different price segments. It finds that the >INR 5,000 segment will see severe sales reductions of 40-50% as customers prioritize essential goods. The INR 5,000-30,000 segment may see a slight drop but overall growth of 10-15% from customers shifting from higher segments. The INR 30,000-50,000 segment will see a considerable drop of 20-25% as middle-class customers with job losses postpone or shift purchases. Sales of phones >INR 50,000 will be minimally impacted with a 2-5% reduction.

1. S.No.
Segment
(INR ,000)
Impact Conclusion
1 >5
The sales for phones in this range will reduce
severely since the customers for this segment of
handsets will reallocate their finances to essential
goods
Severe Negative Impact (sales reduction in the
range of 40-50%)
2 5-30
While this segment may see a slight reduction in
sales of its own, overall, due to the shift from the
higher segment, will see an overall increase in sales
Marginal Positive Impact (sales increase in the
range of 10-15%)
3 30-50
The customers of phones in this range, being
middle and upper-middle-class salaried individuals
with job losses or salary cuts, will either postpone
their purchase, or shift it to the INR 5,000 and INR
30,000 segment
Considerable Negative Impact (sales reduction in
the range of 20-25%)
4 >50
Phones in this range will be impacted minimally
since there will be an insignificant change in
purchasing behaviour of customers in this market
segment
Minimal Negative Impact (sales reduction in the
range of 2-5%)