3 online shopping ah authors

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“A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE
SHOPPING WITH REFRENCE TO DINDIGUL DISTRICT”
N. Hariharan*1, K. Hariprasath*2
*1Bcom CS Second year, Parvathy’s arts and science college, Wisdom city, Dindigul.
*2Assistant Professor, Mcom., M.Phil. Net, Department of commerce, Parvathy’s arts and Science College,
Wisdom city, Dindigul.
ABSTRACT
The development prospect for online shopping is the growth use of interment in India. The online
shopping performance and it is future respective are way customer shop and buy goods. Changing this
study explores the consumer buying performance towards online shopping. Service quality may be
defined as consumer performance of how well a service meets or exceeds their expectation. This study
and pragmatic investigation that seeks to find consumer buying performance towards online shopping in
Dindigul district. Respondents have been taken by applying purposive sampling method, percentage
analysis and Chi-Square test are used. This study purpose is to analyze the consumer buying performance
towards online shopping. Total 1000 samples used to test the hypotheses. It will signifying in highlighting
were consumer prefer online shopping or not and the new trends in the online shopping.
KEYWORDS: Online Shopping, Consumer, buying performance, Technology, Internet and Purchasing,
Dindigul, Hypotheses.
I. INTRODUCTION
Marketing is a way id life for very kind of business in the world. Modern marketing the need of the day. It
marketing is not only limited and selling goods for earning profit but also to satisfy the needs of the
customers setting back consumer satisfaction. Modern marketing activities involve the need identification
of customer with regard to product and service to obtaining goods from the supply thought the transfer
the ownership. It refer to identification of need of the consumer and organizing the activity to meet the
expectations. Mahatma Gandhi said customer is the improvement visitor and the giving opportunity of
the business firm to serve him. It process of discovering what the consumer want, where, were they want,
at what price they want ultimately aiming at consumer satisfaction. The facility of online purchasing has
allowed consumer to identify the different types of product available in the global market, the new
invention that have taken place and evaluate the product according to the prices just by a click of the
mouse, without wasting precious time in walking to the eel stores. Due to rapid globalization all types of
products are available in the internet online shopping.
With variety of reason such as shopping of apparels, shoes, leather, belts, hand bags, jeweler, note books,
etc. Social and business networking, online transactions, researching product or services, booking travel
tricks online with customers increasingly engaged online, their expectation. One a day’s customers are
more becoming more active and comfortable with the online shopping , this could be attributed to various
factors such as busy modern lives, longer working hours, ability to brows product from comfort of one’s
home wider range for options available etc.
II. REVIEW OF LITERATURE
Binbin He and Christian Boch (2014)“this paper wants to research influence of online shopping. Online
stores do well in same factors; they have advantages in these factors. So many security problems are in
online shopping. Many customers are worried about it.
Binbin He and Christian Boch (2014)“this paper wants to research influence of online shopping.. Online
stores do well in same factors; they have advantages in these factors. So many security problems are in
online shopping. Many customers are worried about. The results show that trust is a complex social
phenomenon reflecting technological, social, psychological, and organizational interactions among human
and nonhuman technological agents.

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International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:08/August-2020 Impact Factor- 5.354 www.irjmets.com
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Jubayer suhan (2015) he stated online shopping is well known phenomenon around the world. The
reasons and inhibitions are also analyzed. The aim of this paper is to show the present scenario of online
shopping in Bangladesh. The psychological impact of the consumer is shown here the most challenging
issue would be building the trust among the consumers about the online shop people of Bangladesh do
know the positive side of the online shopping.
Shahrzad shahriari, Mohammadreza, Mohammadreza shahriari and Saeid gheiji (2015)“the
present study revealed that impact on global trend and market, many economists and experts believe that
in recent years, a revolution It makes large changes in the economic, social and cultural aspects one
aspects of this transformation is changes in electronic relations between individuals, corporations and
governments. Commercial exchange between people document to transactions of by us the systems based
on electronic information. In this journal it will be discussed the benefits of E-Commerce and its impact
on the market. l the product as a reason for not shopping online exploring motivations for consumer web
use and their implications for ecommerce and found that the internet shopping.
III. STATEMENT OF THE PROBLEM
Today’s world is digital world because it rules by internet for all . The growing use of internet provides a
developing prospect for online shopping it use for all persons . In today market Online plays a pivotal role
in the economic development of a country for India . Technology is changing the way of customers to buy
the goods and services and has rapidly involved into a global phenomenon and day to day new updating
in the technological world . With the increasing usage of different age group, Millions of people buy the
products through online shopping because of time savings, convenience, easy accessibility, different price
range, availability of products and so on. At the same time, the customers have felt uncomfortable to give
account number, credit card number, personal information, transits security problems, delay in delivery,
lack of significant discount, lack of interactivity, lack of close examination..
IV. OBJECTIVE
1. To education the overview of online shopping.
2. To recognize the socio-economic of respondent.
3. To suggest satiable measure to improve customer satisfaction to online shopping
V. HYPOTHESES OF THE STUDY
1. Hypotheses used in the study have been summarized and given below
2. Ho1: Online shopping sites awareness on Flipkart, Amazon, India mart, wallop,
Olx,Ebay,Macho,Shopmatic,cashify,qulker, Snapdeal, Shopclues, Paytm, Naaptol, Home shop 18 has
not been influenced by the Gender of the respondents, Age, Marital status, Educational qualification,
and Occupational status of the respondents.
3. Ho2: Consumer motivational factors on Price, New fashion, Premium quality, Colour,designs and
quantity, Public image, secured delivery, Advanced technology, Affordability and Easy availability has
not similar with the Educational qualification and Gender, male, female and other of the respondents.
VI. RESEARCH METHODOLOGY
The methodology of the research indicates the general pattern of organizing procedure for gathering valid
and reliable data for the purpose of investigation. The methodology of this study includes the description
of research design, sample size, sampling techniques, development and description of the tools, data
collection of Primary and secondary data procedure and analyzing the data in research methodology.
RESEARCH DESIGN
The research is descriptive in nature. The objectives of this design are to portray accurately the
characteristics of the consumer routin in of online shopping in Dindigul district. Attempts are made to
ascertain the attitude and buying Routin of online shopping by the result of the study.

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This study title is “A study on consumer Routin of online shopping in Dindigul district” and the
methodology discussed the data collection, period of the study, sampling design, reliability analysis, pilot
study and statistical tools and techniques. The validity of a research depends on the systematic method of
collecting the data and analyzing them in the sequential order. In the present study, extensive analysis of
both Primary survey data and Secondary source were used systematically.
VII. SOURCES OF THE DATA
Primary Data:
This study the primary source of data is obtained by interview schedule to various respondents in
Dindigul district. The selection of samples would help the researcher to carry out a reliable analysis.
Secondary Data: Secondary sources are the facts that are available already. In this study the secondary
data were collected from the previous records, magazines, published articles, submitted thesis, and
internet etc.
ANALYSIS
In order to achieve the objectives of the study an analysis is made to understand the consumer buying
Routin on services provided by online shopping.
The following tables of profiles in socio ecomic it table is cover all respondents are shown in the
following data tables .
PRESENTAGE ANALYSIS
1.Gender:
The 1 table called the gender wise classification of the respondents male , female and other gender
selected for the study It is Percentage analysis.
Source: Primary data
S.No Type of Respondents No. of Respondents Percentage
1 Male 557 0.577%
2 Female 423 0.423%
3 Other 20 0.02%
Total 1000 1000%
Gender of the respondents
Male, 0.577, 57%
Femele, 0.423,
41%
Others, 0.02, 2%
Male Femele Others

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The table explain that out of 1000 respondites (57%) of the male and female (41%) respondities and
other generations (2%) . It is concluded that the majority (57 per cent) of the respondents selected for
the study is male.
2 This table is Age (15-59) of the Defendants .
Table 2 The age is classified as less than 25 years, 16 to 25 years, 26 to 36 years, 37 to 47 years, 48 to58
and above 59 years.
S. No Age of the respondents No. of Respondents Percentage (%)
1 Less Than 15 223 0.223
2 16 to 25 Years 289 0.289
3 26 to 36 Years 192 0.192
4 37 to 47 Years 98 0.098
5 48 to 58 Years 85 0.085
6 Above 59 Years 113 0.113
Total 1000 1000
Source: Primary Data
Table 2 shows that out of 1000 respondents, 223 respondents (223.0 per cent) are the age group between
of 16-25 years, 289 respondents (289 per cent) are the age group between less than 15 years, 223
respondents (223 per cent) are in the age group between Above 40 years,85 respondents (85 per cent) or
age group of 37-47 years(98 per cent), and 113 respondents (10.0 per cent) are -48-58 years. Hence it is
concluded that a considerable percentage (113 percent) of sample customer in the age group 16-25
Age of the Respondents
4. Which online product you are buying ?
S. No Online shopping sites No. of Respondents Percentage
1 India mart 79 0.079
2 Wallapop 75 0.075
3 Ebay 77 0.077
0.223
0.289
0.192
0.098
0.085
0.113
Age of the respondens
Less than 15
16-25
26-36
37-47
48-58
Above 59

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4 Olx 98 0.098
5 Meecho 68 0.068
6 Shopmatic 69 0.069
7 Amazon 96 0.096
8 Cashify 77 0.077
9 Swapit 85 0.085
10 Snapdeal 88 0.088
11 Quiker 90 0.090
12 Flipkart 98 0.098
Total 1000 1000.0
online product buying
Table 3 reveals that which online shopping products are buying the online shoppers. Most of the
respondents in olx (98%) and flipcart (98%) ,Amazon (96%) , quiker(90%), India mart is (79%), wallop
is (75%) , Ebay(77%),mechon (68%), Shopmate(69%), cashfy (77%),swpait(88%) ,snapdeel (85%),ir all
online product buying.
4. Factors Most Influence Your Online Purchase and Gender
In this part, an attempt is made by the researcher to know whether the factors most influence your online
purchase and gender made differs from male to female gender or not. The hypothesis framed and tested
relating to this is given below in Table 4.
Ho: There is no association between the gender and factors most influence your online purchase
79
75
77
98
68
69
96
77
85
88
90
98
product buying
india mart
wallapop
ebay
olx
meecho
shopmatic
amazon
cashify
swatip
snapdeel

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Table-4: Factors Most Influence Your Online Purchase and Gender of the Respondents
Most influencing factors of
online shopping
Gender of Respondents Total
Male Female Others
Price 89 60 11 160
Brand 79 56 13 148
Colour 70 64 17 151
Quality 67 58 8 133
Reduce travelling distance 60 50 8 118
Appearance of product 50 45 15 110
Offers & Discount 89 80 11 180
Total 504 413 83 1000
Table 4 the online shopping online purchase and gender of the respondance it is male total 504 and
female 413 in ither gender persons 83 present in purchase online responses. It morethan reason quality
,Colours , Brand, Price, Discount and Travelling distance.
5. Factors Most Influence Your Online Purchase and Educational Status
Educational qualification of the respondents plays an important role in taking online purchasing. Hence in
this section, an attempt is made by the researcher to know whether the factors most influence your online
purchase by the educational qualification or not. The hypothesis framed and tested relating to this given
below Table 5.
Ho: There is no association between the educational qualification of the respondents and factors most
influence your online purchase.
Table-5: Factors Most Influence Your Online Purchase and Educational Status of the Respondents
Factors Educational Status Total
Illiterates/
Up to School
Level
UG/Diploma PG Professionals
Price 80 80 48 32 240
Quality 21 45 49 36 151
colour 15 25 45 35 120
Brand 25 35 30 44 134
Reduce
travelling
distance
26 30 34 35 125

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Appearance of
product
30 34 26 30 120
Offers &
Discount
15 30 45 20 110
Total 212 279 277 232 1000
Source: Computed from Primary Data.
The above Table 5 the P value is 0.001. Since the P value is less than 0.05, it can be inferred that there is
an association between the educational qualification of the respondents and factors most influence your
online purchase is influenced by educational qualification of the respondents.
VIII. FINDINGS OF THE STUDY
 The study explains that out of 1000 respondents, 557 respondents (54 per cent) are Male and the
remaining 1 respondents (423 per cent) were female.
 It was found that respondents in the age group, 1000 respondents (34.0 per cent) are the age group
between of 25-30 years, 208 respondents (26.0 per cent) are the age group between less than 25 years,
128 respondents (16.0 per cent) are in the age group between Above 40 years, 112 respondents (14.0 per
cent) are age group of 31-35 years, and 80 respondents (10.0 per cent) were 36-40 years.
 It was validate that 352 respondents (44 per cent) are stated they are buying Electronic products,
144 (18 per cent) of the respondents are stated that buying Home products only, 128 (16 per cent) of the
respondents are stated that others.
 It is evident that 352 (44 per cent) of the respondents are visit daily, 192 (24 per cent) respondents
are visit weekly, 160 respondents (20 per cent) are visit monthly and 96 respondents (12 per cent) of
them are visit occasionally.
 It was found that 560 (70 per cent) of the respondents are stated television, 14 per cent (112) of the
respondents are mentioned others, 96 respondents (12 per cent) are opinioned newspaper and 32 (4 per
cent) of the respondents are aware the magazine.
 It was justified that 300 (37.5 per cent) of the respondents are stated that „Amazon‟ give attractive
advertisement, 152 (19.0 per cent) of the respondents were mentioned that „Flipkart‟.
 From the result that most of the respondents 608 respondents (76.0 per cent) of them are yes after
visualizing the particular ad and decided to buy the product and the remaining 192 respondents (24.0 per
cent) are stated No.
 It was clear that majority of the respondents 176 (22.0) are stated that time saving, 16 per cent of the
respondents are opinions that price is comfortable, 96 respondents stated that combination factors, 80
(10.0 per cent) of the respondents mentioned attractive ad and famous to people and remaining 48
respondents are stated that avoid crowd.
IX. SUGGSTIONS OF THE STUDY
 Most of the customers are of opinion that shipping charges charged by companies are very high, it is
suggested to companies to either reduce shipping charges or delivery of product should be given freely.
 Companies may use it as one of the promotional activity.
 Majority of customers are not aware about various pre and post services rend by this online shopping
companies.
 Companies should aware customers regarding how security regarding customers credit card no. is
maintained by companies.
 Companies should made aware customers regarding return policy and producer if wrong or bad
product arrived.

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X. CONCLUSION
The research indicates that consumer behaviour of online shopping is positive manner, like cash on
delivery, discounts, home delivery, offers, time savings, security & quality of products offered etc., This
current Youth generation in age group of group of 18-35 years were mostly attracted towards online
shopping through smart phones. Flipkart as leading online shopping site has revolutionized top position
on consumers mind followed by Amazon. The total of then complete data and results prove that the
respondents have perceived online shopping in a positive manner. Overall, most of online shoppers
reported to have satisfied experience with the quality and services offered to them by e-retailers. This
study is clearly justifies the growth of online shopping in the Ariyalur district.
XI. REFFRENCES
[1] Matt rocco, 2017, Etech.com.blogs websites.retrived 20 feb 2018 from
http://www.etechs.com/blog/social/social-media-customer-service-can-work-togather-provide-
bettercustomer-experience/.
[2] Ahuja, M.K., Gupta, B and Raman.P (2003), “An empirical investigation of online consumer
purchasing behavior [electronic version]” communication of the ACM, 46(12ve). Pp-145-151.
[3] Sriram thirumalai and kingsha. k. sinha (2005), “customer satisfaction with order fulfillment in
retail supply chain: implication of product type in electronic B2C transaction”, Journal of operation
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[4] A.F salam, lakshmi iyer and prashant palvia (2005), “Trust in E-commerce”, Journal of
communication of the ACM, vol: 48 no: 2.
[5] Binbin He and Christian Boch (2014) ,“Influence factors of online shopping”, International journal
of innovation and scientific research (ISSN 2351-8014) Vol 2 No 2.
[6] Shahrzad shahriari, Mohammadreza, Mohammadreza shahriari and Saeid gheiji (2015) “E-
Commerce and IT impacts on global trends and market”, International journal of research-
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[7] Jubayer suhan (2015), “Acceptance of online shopping in Bangladesh: consumer‟s perspective”,
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