PWA, or Progressive Web App, is a term used to describe websites that function like native mobile apps. Here’s what marketing teams should know about PWAs:

1. What is a PWA?
PWA, or Progressive Web App, is a term used to describe websites that
function like native mobile apps. Here’s what marketing teams should
know about PWAs:
1. User Experience – PWAs provide an app-like experience with
navigation and functionality similar to native apps.
2. Offline Functionality – Unlike traditional web applications,
PWAs can work offline by caching necessary resources which
ensures users have access to content even when network
connectivity is limited.
3. Fast Load Times- Due to efficient use of cache memory &
other features such as pre-loading content in the background
result in faster loading times compared to traditional web pages
4. Cross-platform Availability – With one codebase marketers
can reach out not only on desktops but also on all major
operating systems including iOS and Android devices without
having separate development efforts.
5. Discoverability – Progressive web apps are indexed by search
engines making them easily discoverable through organic
search results
By leveraging these benefits businesses can create engaging experiences
for their customers while lowering costs associated with developing
multiple platforms.

2. In conclusion, progressive web applications offer many advantages over
traditional mobile application development approaches. By providing
users with fast load times even under low network conditions along with
offering cross-platform availability leading towards stronger user
engagement levels overall.