1. Blacksheep
BlackSheep is a local fast
fashion teens wear brand in
the Philippines with over 27
department store corners
nationwide and one boutique. The
brand was desperate to reassert
its positioning in the teen girl’s
segment, with a a whole new look
and marketing strategy.

2. Brand Manager (2014 )
K E Y R E S P O N S I B I L I T I E S
Repositioning the brand in
the teen girl’s segment.
In charge of product
management including product
design, material and finished
product sourcing, and product
development. (SS2014-FH2014)
Developing all marketing and
promotional efforts including
events management and social
media management
“Andi’s New Love” campaign
featuring local celebrity
Andi Eigenmann
Relaunched www.blacksheep.ph
Launched BlackSheep in the
Philippine’s leading e-commerce
website, Lazada.ph
Launched BlackSheep in
the biggest direct-selling
catalogue, Natasvha
Developing and implementing
visual merchandising directives
for departmentstores and
boutiques.
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Blacksheep
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4. S P R I N G S U M M E R S K U S ( 2 0 1 4 )
Blacksheep

5. S P R I N G S U M M E R S K U S ( 2 0 1 4 )
Blacksheep

6. S P R I N G S U M M E R S K U S ( 2 0 1 4 )
Blacksheep

7. Model: Andi Eigenmann
Photos by: BJ Pascual
MUA: Jake Galvez
Hair by: Jay Wee
Styling and Art Direction: Hannah Tan
S P R I N G S U M M E R C A M PA I G N ( 2 0 1 4 )
Blacksheep

8. C O N T E N T M A N A G E M E N T
S O C I A L M E D I A M A N A G E M E N T
Relaunched blacksheep.ph
with a whole new look, targeting
the local teen girl’s segment in
the Philippines
Boosted social media
presence: Increased Facebook
likes by over 55,000 likes,
increased Instagram followers
by over 2700 followers.
The “Andi Loves BlackSheep”
campaign gained so much
traction online and was featured
in several high traffic websites
such as inquirer.net and
business world.
Blacksheep.ph