53. The Rise of the Millennial
millennial
mɪˈlɛnɪəl/noun
plural noun: millennials
a person reaching young adulthood around the year 2000.
54.
55.
56. How long do you spend online each day?
I'm online for my job and my downtime. I'm constantly connected, even
down to my entertainment, it's all streamed through Netflix, Now TV or
Catch up channels. When I'm awake: I'm connected.
Can you imagine a world without the internet?
I can imagine it, but it would be a struggle!
62. Buyer personas are fictional, generalised
representations of your ideal customers.
They help you understand your customers (and
prospective customers) better, and make it easier
for you to tailor content to the specific needs,
behaviours, and concerns of different groups.
76. Case Study – Reed Global
Reed Global
• Planned & Executed entire employers advice hub.
• 69 new pages indexed on Google.
• Over 100 new rankings.
• 14642 new page views since we’ve been working
together.
The takeaway - build a solid platform from many different channels
Too much inconsistency - need to stand out in the noise
This my friends is a millennial
They are interesting creatures
Creating a platform
Mark Neath sponsors the Bournemouth Symphony Orchestra
Lucy Baker used to be a personal trainer up until recently
Sarah Gill - just completed masters degree?
Too much inconsistency - need to stand out in the noise
Too much inconsistency - need to stand out in the noise
