The document discusses forecasting and quality management. It defines forecasting as predicting the future based on past and present data, and identifies quantitative and qualitative techniques. The forecasting process involves determining the purpose, time horizon, technique, data analysis, making a forecast, and monitoring. Elements of a good forecast are that it is timely, accurate, reliable, written, simple to understand, and uses meaningful units. Quality management ensures product consistency by focusing on both quality and how to achieve it. Principles of quality management include customer focus, leadership, engagement, approach, relationships. Benefits of good quality are enhanced reputation, increased market share, customer loyalty, fewer problems, and increased profit.