1. DRAFT
Sample analysis
Source of data: SAP, currency ($ CAD)
Overview
Purpose
Instructions
Figure 1.0
Table of content
Color Sheet name
Index Overview
Dashboard Selected line's performance overview
Marketing Line performance Canada's all lines performance by units, NS, cost, CMC and rank
Customer performance Customer performance MoM and YoY
Sample overview - shown as blank canvas due to confidentiality of data
Sample purpose - shown as blank canvas due to confidentiality of data
Sample instructions - shown as blank canvas due to confidentiality of data
Short description
Sample profitability analysis
Sample Profitability analysis V.1.4 (May 20, 2015).xlsm Confidential Page: 1 of 1

2. DRAFT
Sample performance overview (2015-2014)
Source of data: SAP, currency ($ CAD)
Overview by brand and marketing line - April YTD
Performance review -
Quantity Net Sales, FreeCurTVC, FreeCur CMC, FreeCur
Brand Mrkt Line Season Rank: Qty Qty NS TVC CMC
XXX Line1 All Season 2 63,195 $6,647,617 $3,360,143 $3,287,474
xx Lines All Lines: x of xx 2014: xxx $xx per unit $xx per unit $xx per unit
YoY: xx.xx% CMC: xx.xx%
Monthly breakdown by Qty - April YTD
1 2 3 4 5 6 7 8 9 10 11 12
Line1 January February March April May June July August September October November December April YTD
Year PY 20142014 13,122 19,276 14,051 10,162 56,611
% to month total 23.18% 34.05% 24.82% 17.95% - - - - - - - - 100.00%
Quarterly total 46,449 10,162 0 0
Year 20152015 25,659 15,466 10,340 11,730 63,195
% to month total 40.60% 24.47% 16.36% 18.56% - - - - - - - - 100.00%
Quarterly total 51,465 11,730 0 0
YoY variance 12,537 (3,810) (3,711) 1,568 - - - - - - - - 6,584
YoY % change 95.54% (19.77%) (26.41%) 15.43% - - - - - - - - 11.63%
XXX January February March April May June July August September October November December April YTD
Year PY 20142014 44,323 51,165 36,247 43,153 174,888
Quarterly total 131,735 43,153 0 0
Year 20152015 54,881 49,496 40,227 48,884 193,488
Quarterly total 144,604 48,884 0 0
YoY variance 10,558 (1,669) 3,980 5,731 - - - - - - - - 18,600
YoY % change 23.82% (3.26%) 10.98% 13.28% - - - - - - - - 10.64%
Monthly performance by Qty: Line1 vs. others Customer trend 2014 vs. 2015 (April) YTD by Qty: Line1
Product costing breakdown (April) YTD: Line1 Brand performance YoY (Advances vs Decline by Qty: % up/down) 2014 vs. 2015 (April) YTD
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11K 11K
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26K
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J F M A M J J A S O N D J F M A
2014 2015
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0
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Customer 1 Customer 2 Customer 3 Customer 4 Customer 5 Customer 6 Customer 7 Customer 8 Customer 9
2014 2015
125% 100% 75% 50% 25% 0% 25% 50% 75%
Brand1
Brand2
Brand3
Brand4
<0% <-10% >=0% >10%
◄Select data
6.65K
3.29K
.25K
.04K
.23K
.29K
.04K
2.5K
-
1,000
2,000
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4,000
5,000
6,000
7,000
NS Cost1 Cost2 Cost3 Cost4 Cost5 Cost6 CM
Thousands (000)
April Qty
Line1 Average Range of line
CMC: 49.45% ▲
Line1XXX
Sample Profitability analysis V.1.4 (May 20, 2015).xlsm Confidential Page: 1 of 1

3. DRAFT
Sample performance overview by line and brand (2015-2014)
Source of data: SAP, currency ($ CAD)
Sample brand overview: April YTD
Sorted by: ▼
2015 April YTD 2014 April YTD % change
No Brand Brand Season line Qty NS TVC CMC CMC / unit Rank: CMC Qty NS TVC CMC CMC / unit Rank: CMC Qty NS TVC CMC CMC / unit
1 Brand1 - All Season Brand1 All Season 188,679 14,581,748 10,533,845 4,047,903 21.45 2 202,904 14,923,984 11,106,021 3,817,963 18.82 2 (7.01%) (2.29%) (5.15%) 6.02% 14.02%
2 Brand2 - All Season Brand2 All Season 177,752 18,183,081 9,494,910 8,688,172 48.88 1 160,452 15,596,057 8,506,832 7,089,226 44.18 1 10.78% 16.59% 11.62% 22.55% 10.63%
3 Brand3 - Summer Brand3 Summer 14,997 2,818,918 1,038,276 1,780,644 118.73 3 12,881 2,290,031 843,162 1,446,870 112.33 3 16.43% 23.10% 23.14% 23.07% 5.70%
4 Brand4 - Winter Brand4 Winter 5,413 275,178 321,187 (46,009) (8.50) 8 6,003 361,816 331,240 30,577 5.09 6 (9.83%) (23.95%) (3.03%) (250.47%) (266.87%)
5 Brand5 - Summer Brand5 Summer 1,325 100,086 66,326 33,760 25.48 4 1,888 129,555 97,022 32,532 17.23 5 (29.82%) (22.75%) (31.64%) 3.77% 47.87%
6 Brand6 - Winter Brand6 Winter 739 22,072 78,972 (56,900) (77.00) 9 1,555 133,200 94,118 39,082 25.13 4 (52.48%) (83.43%) (16.09%) (245.59%) (406.35%)
7 Brand7 - Winter Brand7 Winter 3 214 134 80 26.57 5 121 9,603 5,586 4,018 33.20 7 (97.52%) (97.77%) (97.60%) (98.02%) (19.98%)
8 Brand8 - All Season Brand8 All Season 1 16 64 (49) (48.54) 6 0 0 0 0 0.00 9 - - - - -
9 Brand9 - Summer Brand9 Summer (4) (512) (272) (240) 59.94 7 21 1,598 1,451 146 6.96 8 (119.05%) (132.02%) (118.73%) (264.02%) 761.11%
10 Brand10 - Winter Brand10 Winter (7,036) (996,474) (304,335) (692,139) 98.37 10 509 (315,325) 39,340 (354,665) (696.79) 10 (1482.32%) 216.01% (873.61%) 95.15% (114.12%)
Total 381,869 34,984,326 21,229,107 13,755,223 36.02 386,334 33,130,520 21,024,771 12,105,749 31.33 (1.16%) 5.60% 0.97% 13.63% 14.95%
Sample line overview: April YTD - Top 1 to 30
4 5 6 7 8 9 11 12 13 14 15 16
Sorted by: ▼
2015 April YTD 2014 April YTD % change
No Marketing Line Brand Season line Qty NS TVC CMC CMC / unit Rank: CMC Qty NS TVC CMC CMC / unit Rank: CMC Qty NS TVC CMC CMC / unit
1 Line1 Brand1 All Season 73,864 4,686,920 3,574,919 1,112,000 15.05 4 32,169 1,861,941 1,525,016 336,925 10.47 12 129.61% 151.72% 134.42% 230.04% 43.74%
2 Line2 Brand2 All Season 63,195 6,647,617 3,360,143 3,287,474 52.02 1 56,611 5,769,653 3,018,518 2,751,134 48.60 1 11.63% 15.22% 11.32% 19.50% 7.05%
3 Line3 Brand3 All Season 59,996 3,651,750 2,566,066 1,085,684 18.10 5 89,187 5,079,263 3,739,871 1,339,393 15.02 2 (32.73%) (28.10%) (31.39%) (18.94%) 20.50%
4 Line4 Brand5 All Season 46,816 3,481,061 2,153,874 1,327,187 28.35 3 49,778 3,539,475 2,326,237 1,213,238 24.37 4 (5.95%) (1.65%) (7.41%) 9.39% 16.31%
5 Line5 Brand6 All Season 24,334 3,194,613 2,427,928 766,686 31.51 6 37,624 4,434,556 3,330,344 1,104,212 29.35 5 (35.32%) (27.96%) (27.10%) (30.57%) 7.35%
6 Line6 Brand7 All Season 22,819 2,940,888 1,310,368 1,630,520 71.45 2 18,766 2,293,518 1,071,969 1,221,549 65.09 3 21.60% 28.23% 22.24% 33.48% 9.77%
7 Line7 Brand8 All Season 18,812 1,630,581 942,475 688,106 36.58 8 14,836 1,267,769 739,534 528,236 35.61 7 26.80% 28.62% 27.44% 30.26% 2.73%
8 Line8 Brand9 All Season 16,769 1,646,428 906,362 740,066 44.13 7 14,381 1,410,097 773,578 636,518 44.26 6 16.61% 16.76% 17.16% 16.27% (0.29%)
9 Line9 Brand10 All Season 11,326 1,113,934 848,953 264,982 23.40 13 10,412 1,022,511 806,542 215,969 20.74 14 8.78% 8.94% 5.26% 22.69% 12.79%
10 Line10 Brand6 All Season 6,592 1,097,198 473,854 623,344 94.56 9 3,727 622,822 260,328 362,494 97.26 10 76.87% 76.17% 82.02% 71.96% (2.78%)
11 Line11 Brand7 Winter 5,413 275,178 321,187 (46,009) (8.50) 77 6,003 361,816 331,240 30,577 5.09 26 (9.83%) (23.95%) (3.03%) (250.47%) (266.87%)
12 Line12 Brand8 All Season 4,399 533,884 315,351 218,533 49.68 16 3,851 462,436 275,443 186,993 48.56 15 14.23% 15.45% 14.49% 16.87% 2.31%
13 Line13 Brand9 Summer 4,247 645,341 249,780 395,561 93.14 12 4,083 575,079 230,571 344,508 84.38 11 4.02% 12.22% 8.33% 14.82% 10.39%
14 Line14 Brand10 All Season 4,214 728,767 307,724 421,043 99.92 11 4,536 801,109 316,279 484,830 106.88 8 (7.10%) (9.03%) (2.70%) (13.16%) (6.52%)
15 Line15 Brand1 All Season 4,151 417,757 239,729 178,028 42.89 17 3,152 310,626 185,191 125,435 39.80 18 31.69% 34.49% 29.45% 41.93% 7.77%
16 Line16 Brand2 Summer 3,714 927,278 319,784 607,494 163.57 10 2,709 687,509 235,626 451,883 166.81 9 37.10% 34.88% 35.72% 34.44% (1.94%)
17 Line17 Brand3 All Season 3,028 287,578 151,061 136,516 45.08 19 142 20,121 9,115 11,006 77.51 36 2032.39% 1329.23% 1557.22% 1140.41% (41.83%)
18 Line18 Brand5 Summer 1,743 352,428 126,104 226,325 129.85 15 1,673 361,381 119,970 241,411 144.30 13 4.18% (2.48%) 5.11% (6.25%) (10.01%)
19 Line19 Brand1 Summer 1,518 351,024 111,510 239,514 157.78 14 887 202,685 62,112 140,573 158.48 16 71.14% 73.19% 79.53% 70.38% (0.44%)
20 Line20 Brand2 All Season 1,363 148,375 94,007 54,368 39.89 23 1,222 141,163 83,951 57,211 46.82 22 11.54% 5.11% 11.98% (4.97%) (14.80%)
21 Line21 Brand3 Summer 1,317 99,498 65,807 33,691 25.58 24 1,450 102,664 75,503 27,161 18.73 28 (9.17%) (3.08%) (12.84%) 24.04% 36.57%
22 Line22 Brand5 Summer 1,202 74,519 45,853 28,666 23.85 25 1,396 89,476 52,240 37,236 26.67 24 (13.90%) (16.72%) (12.23%) (23.02%) (10.59%)
23 Line23 Brand9 Summer 1,140 253,204 94,672 158,532 139.06 18 470 106,372 38,917 67,454 143.52 20 142.55% 138.04% 143.26% 135.02% (3.10%)
24 Line24 Brand10 All Season 1,006 32,276 49,417 (17,141) (17.04) 75 5,991 226,619 258,320 (31,701) (5.29) 76 (83.21%) (85.76%) (80.87%) (45.93%) 222.00%
25 Line25 Brand6 All Season 938 121,715 57,358 64,357 68.61 22 239 30,348 13,394 16,953 70.93 32 292.47% 301.07% 328.23% 279.61% (3.28%)
26 Line26 Brand7 All Season 712 173,976 108,257 65,718 92.30 21 590 152,826 91,754 61,072 103.51 21 20.68% 13.84% 17.99% 7.61% (10.83%)
27 Line27 Brand8 All Season 607 63,191 37,156 26,035 42.89 26 1,104 120,586 70,512 50,075 45.36 23 (45.02%) (47.60%) (47.31%) (48.01%) (5.44%)
28 Line28 Brand9 Summer 565 131,082 40,772 90,310 159.84 20 701 165,172 52,424 112,749 160.84 19 (19.40%) (20.64%) (22.23%) (19.90%) (0.62%)
29 Line29 Brand8 Winter 393 (17,561) 24,121 (41,682) (106.06) 76 762 50,127 43,952 6,176 8.10 41 (48.43%) (135.03%) (45.12%) (774.96%) (1408.70%)
30 Line30 Brand9 Summer 377 26,911 19,855 7,056 18.72 33 259 18,119 15,896 2,223 8.58 46 45.56% 48.52% 24.91% 217.40% 118.06%
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CMC
April
Sample Profitability analysis V.1.4 (May 20, 2015).xlsm Confidential Page: 1 of 2