2. Executive Summary
Our company is spear headed by NSA
Bahrain’s Food and Beverage Director,
Habib Abubakr. He has over 30 years
of Food and Beverage experience 25
of which with the US Government in
the US and overseas (Bahrain,
Germany, Korea).
3. Mission Statement
We will strive to provide a world class
experience in all our companies
bringing a piece of the middle east to
the USA whether it be products or
food.
4. Our Target Market
Elizabethtown has the potential to be the next hot spot
on the Kentucky map, with its rich heritage, culture and
scene.
The current residents of Elizabethtown and its
surrounding areas have to drive to Louisville and other
places just to dine in desirable restaurants.
Middle easterners who want a taste of home or people
who want to try something new.
5. Our Target Market
-Elizabethtown residents and families
-Seniors/ Retirees
-Single Soldiers
-Soldiers with Families
-Middle easterners in America
-People who want to try new food and
things
6. Our Target Market
According to the a restaurant feasibility study
conducted in 2009 (by the Community Land Use and
Economics Group LLC), the people of Elizabethtown as
well as people from Fort Knox and the surrounding areas
are looking for a place with a family atmosphere that is
not too far from where they live, has a moderate price
point, and serves alcoholic beverages. They are also
looking for more adventurous food choices which just so
happens to be what we are aiming to provide.
7. A Crown
Overview
Crown
International
Food Corner
Kabob 10 Branches
World Market Grill
World Market Grill
2
Bread and
Bagels Coffee
6 Branches
Import Export
Carpets
Precious Stones
Saffron and
Food
Jewelry and
Accessories
Also Supplying to Middle East
Road Bitumen/Asphalt
8. Company Organization
Habib Abubakr
CEO
Aisha Abubakr
Marketing Communications
Martina Abubakr
Food Management
Kabob Corner
Jordan Abubakr
Architecture and
Development
And IT
World Market Grills
Bread and
Bagels Coffee
6 Branches
Import Export
Road
Bitumen/A
sphalt
Najib Sidiqui
Abdulfatah Abbasi
Omar/Massi Sidiqi Saleem Khan
Enrique
“Rick”
Sadsad
9. Marketing and Sales
Strategy
We have a moderate competitive price point.
Promotion through community projects, the Old Vault
Deli, Fort Knox Community as well as the Elizabethtown
community, Above and Below the line advertising.
We have an interesting menu with world
class/international choices as well as a micro-brewery.
You could “Eat your way around the world” in your own
neighborhood. We’d have a different countries featured
everyday/week.
