European cities hotel forecast for 2014 and 2015.

2. There is a growing optimism in the European economy
which is now recovering from the double-dip recession
triggered by the euro crisis. Significant improvements in
confidence and activity through the second half of 2013
mean that we now expect growth across Europe in 2014 and
2015.
The challenge for hotels will be to capitalise on this
improving economic climate whilst responding to the
megatrends impacting their business.
Dr Andrew Sentence CBE, Senior Economic Advisor to PwC

3. Overall, average Europe-wide RevPAR in 2013 was €67.99,
6.5% lower than the 2007 high of €72.70, but 18.5% lower in
real terms. This illustrates the extent to which the sector
has underperformed the wider economy, as real GDP in
2013 across the EU was only marginally below the 2007
peak.

5. What’s driving growth?
It’s a mix of ADR and occupancy,
although in many citied ADR is the
stronger metric. This is true in cities
like London where despite a high
supply pipeline, occupancy is already
very high and the city is virtually full
up mid-week.

8. A new generation of customer
Travel consumers want mobility, flexibility and easy real-time access to
information and to be able to pay safely on the go. They expect
seamless connectivity allowing them to access the content they want
across all platforms, when they want.

9. Source:
Room to Grow: Pwc Report 2014