1. Address : R.M.Z. Ecospace Campus 2A, Varthur, Bangalore—560037
Phone : +91-962-074-6070
Email : guruprasad.bn@accenture.com
Blog : guruprasad.bn @ https://people.accenture.com
Centralized Order Tracker
He is currently working with the Best Buy
team as a Project Manager/Technical Archi-
tect. He has been in Research and IT for over
a decade now and has worked with majority
of retailers in the US and the UK including
Walmart, Target, Nordstrom, Sysco, Argos,
Tesco, Frontline, John Lewis Place and Best-
Buy.
He has worked mainly on Multi Channel/
Cross Channel domain defining Technical
Architecture, Performance Engineering Multi
-Channel Enterprise applications.
His interests also lie in the area of Cloud
Computing and he is working on ways to en-
hance and Cloud-enable packaged applica-
tions.
About The Author: Majority of the retailers have internal clas-
sifications of items they sell based on the
channel and the nature of the items. For
example—electronic devices online, home
appliances at a store and rightly so. These
classification are relevant for indentifying
items and fulfilling the orders. But the cus-
tomer need not be aware of this.
A Customer gets different email notifica-
tions for different items he order via differ-
ent channels resulting in an inconsistent
Retail experience when he orders a refrig-
erator vs. a digital camera. And, notifica-
tions are an integral part of Customer ex-
perience.
“Customers are getting 23 different e-mail notifications for
placing an order and cancelling it!!!!”
Instead of 23 different cumbersome emails,
why not a Centralized Order Tracker which is
visually consistent across channel and items.
This approach will make the cross channel
experience that much more consistent. In this
approach customer gets intuitive short mes-
sages—text or email suggesting the progress
of the order via a link to the tracker in the
message that is accessible across channels—
via web, phone, stores or tablets.
The tracker is also precise indicating the name
of the carrier, name of the person delivering
and perhaps the registration plate details of
the truck for security reasons. At the end of
the day it is only notifying the information
Customer cares for !!