Body of work across industries

1. # Ind Business Opportunity Data Science Task Actionable Insights Impact
1 Digital transformation Identify new engagement levers Key drivers in each market segment Market share secured
2 $$ Portfolio credit risk during recession Expected peak loss and timing 18 month forecast, 85% accuracy Bankruptcy avoided
3 Consumer growth strategy Where to play: options, scenarios Prioritized profit pools linked to growth objectives CAGR up 2%-4%
4 Shopper growth strategy Where to play: options, scenarios Prioritized segments linked to growth objectives CAGR up 2%-4%
5 Channel growth strategy Where to play: options, scenarios Prioritized channels linked to growth objectives CAGR up 2%-4%
6 Portfolio strategy How to win: options, scenarios SKUs gaps & price points CAGR up 4%-6%
7 B2B Diversification strategy Opportunity assessment Attractiveness, winnability & product specifications Capex approval
8 Marketing ROI Measurement Revenue attribition Impact by channel, synergies & pathways 12% more investment
9 Loyalty program design Status & benefit preferences Personalized benefits; tiers linked to wallet share Sustainability achieved
10 Omni channel strategy Cross channel interactions Dynamic personalization 10%-25% lift in AB tests
11 Higher competitor marketing spend Expected impact of competition Options & scenarios to counter competiton Market share secured
12 Campaign ROI Targeting for profitability Persuadable fence sitters ROI up 20%
13 Email engagement Right frequency Segment specific cadence 20% lower unsubscription
14 Direct marketing Targeting & personalization Mailing lists & offers 1%-7% lift (across AB tests)
15 $$ Upsell Targeting Lifestyle triggers 1.5x conversion
16 Customer retention Low cost alternatives Unbranded equivalents Churn reduced by half
17 Multi brand synergies Wallet size estimation Prospect list for each brand 2x new brand revenue
18 CRM & lifecycle Wallet size estimation Geo specific seasonal offers 8% wallet share gain
19 B2B Inside Sales effectiveness Call list optimization Expected call value 15% higher ROI
20 B2B Direct Sales effectiveness Account expansion Lookalike profiles & prospect relevance scores 0.5% lift in revenue
21 B2B Direct Sales effectiveness Opportunity identification Account specific product recommendations 1.5% lift in revenue
22 B2B Market share in premium segment Value based selling tools Total cost of ownership 6% share gain
23 Site search Category & SKU relevance Semantic matches identified in real time 1.2X relevance
24 Assisted search Product relevance Interactive query & image to SKU matches (Confidential)
25 Cart expansion Product associations Complementary products 11% bigger carts
26 Session revenue Realtime recommendations Next best offer 5% lift in AB test
27 Cross sell & multi category penetration Product relevance Personalized recommendations 5% lift in AB test
28 User experience & engagement Engagement levers Process vs. outcome drivers 1.2x completed applications
29 Repeat purchase Purchase frequency Personalized reminders 10% share gain
30 B2B Product availability, fulfilment delays Demand forecasting Demand driven sourcing and inventory plannnng Market share secured
31 B2B Delivery errors, order fulfilment issues Delivery preferences Inferred preferences through text mining 1.2 X conversion
32 B2B Cross referencing Category & SKU relevance Semantic matches identified in real time 1.5X relevance
33 B2B Merchandizing taxonomy New product integration Automated taxonomy mapping suggestions 30% more productivity
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GUHA ATHREYA BHAGAVAN | BODY OF WORK | 2003-2018
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Predictive models embedded into business processes and their impact
Hospitality CPG-Bev eCommerce B2B - Business to Busines, Industrial, Manufactring $$ - Banking and Financial Services