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1. The ALDI Shopping Experience
ALDI Australia, a branch of the worldwide supermarket phenomenon born in Germany,
is amongst Australia’s most unique grocery retailers. The experience of shopping in
ALDI (Sydney, Brisbane, Melbourne, and other locations across the country) is one
which is not necessarily suited to every shopper, yet those who have embraced this
mode of grocery shopping absolutely love it.
Why do people love shopping at ALDI Australia-wide?
Shopping in ALDI means doing it all for yourself. You collect your own trolley, you select
your own merchandise, and you pack your own order. This is the perfect solution for
those of us who are endlessly frustrated by disinterested supermarket check-out staff
who pack shopping bags in a haphazard way, putting leaky meat trays on top of fresh
fruit, or squashing bread or eggs with heavy bottles of drink. At ALDI Australia, the
buck stops with the shopper.
There is no merchandising of any kind in ALDI. Brands are simple and there are no
industry marketing ploys in place to influence shoppers in any way. This supermarket
chain is for the shopper who is not interested in fancy displays, browsing brands, or
comparing prices; it is for the seasoned shopper who wants to get in and get out quickly
and without fuss.
Groceries sourced in ALDI Australia-wide are basic and without fancy packaging. This is
not the place to shop if you’re out to impress with particular brands. Here, however, is
the surprise: quite a number of very brand-oriented shoppers, when it comes to
clothing, accessories, and cars, proudly and loudly shop for their groceries in ALDI!
A shopping expedition to ALDI in Sydney (or anywhere else, for that matter) can be an
exercise in “survival of the fittest”. Seasoned ALDI Sydney shoppers are not only cheap in
that the bargain is the end-game; they are tough and proactive. Shopping in ALDI in
Sydney can be almost a contact sport – especially during peak periods like the day
before a Public Holiday.
So why shop at ALDI? You get cheap, basic groceries, bulk grocery items, there are no
plastic bags, and you’re assured genuine savings on genuine local (Australian) products.
Check out your local ALDI (Sydney, for example, has stores at Broadway, Thornleigh,
Galston, Macquarie Centre, and Kellyville). You may be a covert before you know it.
Aldi Online Shopping