If solar installers want to be more successful at selling to homeowners, they first need to understand who the buyers are. The people who are buying solar panels aren’t the same as those from a decade ago.

1. Understanding
Today's Solar
Buyer
WWW.GRIDFREEDOM.COM

2. If solar installers want to be more
successful at selling to homeowners, they
first need to understand who the buyers
are. The people who are buying solar
panels aren’t the same as those from a
decade ago. They’re from a different
demographic, and they have a different
mindset.
Solar Buyers of the Past
Ten years ago, solar buyers were a smaller
group. They tended toward the wealthier
end of the scale, usually having incomes
over $150,000 per year. These buyers were
typically college graduates with a cautious
approach to solar.
How Have Solar Buyers Changed?
Last spring, a study by PowerScout and
GTM research evaluated the current
demographics of solar households..
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3. They used an innovative method,
leveraging image recognition technology
to scan satellite images and pinpoint
which homes had solar panels on their
roofs.
This approach allowed for a much more
accurate assessment than traditional
methods, which usually rely on zip code
estimates and state incentive databases.
The study looked at homes in California,
New York, New Jersey, and Massachusetts.
Combined, the solar homes in these states
make up almost two-thirds of all the
nation’s current solar installations.
After identifying all of the solar homes
through the satellite images, the study
team turned to consumer marketing
databases to estimate the income bracket
of each residence.
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4. Then, they made comparisons to the
general population. Their work resulted in
a few key findings.
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Over 70% of solar residences have an
annual income of $45,00-$150,000, and
were overrepresented in the study’s
solar sample.
Solar buyers still skew wealthy, just not
as wealthy as in the past: residences
with annual income of
$100,000-$150,000 were the largest
solar demographic.
In conclusion, it can be seen that far more
of today’s solar buyers are from the middle
class. Thanks to the increased affordability
of panels and options for solar loans, solar
installations are no longer just for the rich.

5. Today’s middle class buyers are seeing
solar panels as a pragmatic investment
that will help them save money and
improve the value of their home.
Additionally, this era’s prevalence of
practical technology has made them more
confident in the usefulness of solar and the
decision to adopt the tech for themselves. .
Where Should You Look for
?
Solar installers who want to connect with
the right demographics have two choices.
They can either push hard on marketing
campaigns targeting the homeowners
that fit today’s solar buyer profile, or they
can get help from an expert agency that
specializes in finding and qualifying leads
with high-potential.
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Residential Solar Leads

6. Taking the second option is usually the
path of least resistance, especially since
most installers don’t have the resources to
devote to big marketing initiatives. By
connecting with reputable solar lead
agencies like Grid Freedom, installers can
affordably acquire the highest quality
exclusive solar leads on the market. Our
team contacts the lead first, assessing their
ability and readiness to buy. We only
connect installers with homeowners who
are truly capable and willing and to go
solar.
Visit to get
your conversion-ready solar leads.
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www.GridFreedom.com
exclusive solar leads

7. Grid Freedom, Inc.
2430 RT 34
Building B, Suite 202
Manasquan, NJ 08736
NJ 8736
Address
855.596.9567
accounts@gridfreedom.com
www.gridfreedom.com