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1. How 2023’s Climate
Change Milestone is Firing
Up Solar Investments

2. The year 2023 marked a major milestone in climate change. Several
extreme weather events and alarming scientific findings indicated that
we had reached a pivotal moment in the world’s climate shift, making
our response more important. This urgency has driven increasing
investment in the solar industry, which is likely to have positive effects
on growth in certain sectors as we move ahead.
Breaking Records, Reaching Tipping Points
Last year’s climate events were a stark wake-up call. The year saw
extreme temperatures across the globe, with many regions
experiencing their hottest days on record. These heat waves were not
only more intense but also more prolonged. These sweltering
marathons had a range of impacts, from human health issues to strains
on power grids.
There was also a notable increase in the frequency and severity of
extreme weather events, including hurricanes, cyclones, floods, and
droughts. These events were linked to changes in climate patterns and
were more destructive due to their increased intensity.

3. NOAA
Scientists tracking other climate factors observed several troubling
changes, including an acceleration in the melting of polar ice caps and
glaciers. This contributed to faster-than-expected rises in sea levels,
posing a significant threat to coastal communities and low-lying
regions.

4. Additionally, research highlighted concerns about feedback loops that
are exacerbating climate change. For instance, the melting of Arctic ice
reduces the Earth's albedo effect - meaning that it reflects less of the
sun’s heat energy into space. This is leading to more and more heat
absorption, until we reach a point where ice losses become disastrously
severe. Many scientists expressed worry that this and certain other
tipping points in climate systems could be approaching, or already had
been crossed during the year.
Despite global efforts to reduce carbon emissions, 2023 witnessed a
continued rise in global CO2 levels. This was attributed to ongoing
reliance on fossil fuels in many parts of the world and challenges in
transitioning to renewable energy sources. The CO2 rise has
demonstrated how much more aggressive measures are needed to
decarbonize our energy infrastructure.
Seeking Solutions in Solar
As concerns over climate change peaked, solar energy emerged as a
leading solution, promising a greener, more sustainable future.
Investments in solar technology soared, driven by both public and
private entities.
Governments, recognizing the need for action, introduced more
incentives and subsidies to promote solar energy. In the United States,
the expansion of renewable energy, particularly solar, was significantly
accelerated thanks to the Inflation Reduction Act (IRA). 2023 saw the
funding of numerous solar projects across America through the IRA,
with many more still in the planning stages.

5. IRA-backed projects are predicted to grow U.S. solar capacity to 338
gigawatts by 2030, nearly doubling the capacity forecasted at the
beginning of 2021. Increasing U.S. battery capacity has also become a
top priority, with planned storage reaching epic new heights.
The White House
Simultaneously, private investments flooded into the solar industry,
spurred by its increasing cost-effectiveness and potential for high
returns. Tech giants like Elec Tech and Green Future announced a
collaborative fund of $2 billion dedicated to advancing solar panel
efficiency and energy storage solutions. Several major pension funds
and investment groups shifted their portfolios, diverting significant
portions into solar energy projects, citing both environmental and
economic benefits.

6. Will This Affect Customer Demand for Solar Appointments?
The surge in solar investments has had a ripple effect across various
sectors. The renewable energy industry saw job creation in
manufacturing, installation, and maintenance of solar panels, while
sectors like construction and real estate began increasingly integrating
solar solutions. Consequently, a mass of installations has been rolled
out, with many more on the way.
However, solar has been struggling in the residential market, where
homeowners are being financially squeezed out of buying rooftop
systems. Soaring temperatures and power grid failures are certainly
driving interest in solar, but inflation is tempering the financial
capabilities of would-be customers.
In these conditions, residential contractors should get help from a
partner that can provide exclusive, pre-set appointments with
homeowners who have been screened and confirmed as ready buyers.
Using this form of lead generation allows contractors to focus their
resources on prospects that have the strongest likelihood of closing,
making it easier to land the sales needed for healthy revenues.
Grid Freedom is one such supplier of pre-set solar appointments,
known for being one of the few in the industry that conducts rigorous
live screening with expert agents. Additionally, Grid Freedom’s leads
are never shared with competing contractors, subject to order
minimums, or bloated in price by extra fees. Contractors can count on a
simple acquisition system that allows them to source already-scheduled
appointments with solid customers, at the fairest rates on the market.

7. Start booking exclusive pre-set solar appointments
at GridFreedom.com