2. LOCATION AND SCHEDULING
We could advertise with T.V (Very costly), Spotify, YouTube, E4, Channel 4,
Dave and all frequent English channels. (ITV,CITV Sky one). All these
channels are regularly watched by all ages from early teens to adults so we
could reach the Year 6 and Year 11 demographic. We could advertise T.V
ads Morning / Breakfast around 6-7pm to appeal to families watching T.V
while watching T.V and at 4-5 pm to appeal to the younger demographic
who might watch T.V when home from school.
We can also advertise it at the Ringwood Weekly market every Wednesday
as it is in Ringwood and can promote the school. We may also annually
advertise at the Ringwood Carnival, as a Highly attended event in
Ringwood. We could use this to spread awareness and our posters and
hand out flyers.
3. RADIO AD
LOCATION AND SCHEDULING
Radio
Popular local radio stations
• Forest FM
• Heart
• Wave105
All these are popular radio stations and used to broadcast our radio adverts.
Theses adverts would play at 7-9 am when parents may take their kids to school or go to
work and available to listen to listen to it. Appealing to both audiences
They may also play the advertising during rush hour 5-7 pm when Parents may be stuck
in traffic on the way home and are forced to listen to the radio in the can however Will
only be addressed to one target audience
These advertising spots may be costly as these are prime times for radio listeners and
when they get most listeners. For example a space on Heart would be £250-£1000 per
week and the average amount of money for radio stations like forest fm and Wave 105
would cost arounf £200 upwards larger stations may charge around £2000.
4. WHEN WILL BE ADVERTISED?
LONG TERM
Hopefully in luck both Sixth from and secondary school adverts can be
advertised a few weeks before end of the summer holiday.(Around August)
This gives people enough time to think about their choices(Ideally aimed
towards next years applicants).
Its at the release with all the Back to school items and choice of school is
already in peoples minds.
However you may choose to advertise at the start of the summer holidays
to give them time to make a choice.
