Advocacy 101
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Greg D. McCurry's presentation from this years Independent Community Bankers of Minnesota's LEAD Conference. September 12, 2018
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Advocacy 101
- 1. ADVOCACY 101
- 2. • Building Relationships • Providing Resources to Members of Congress and Staff • Engage on Issues Affecting Community Banks and your Career • Engagement WHAT IS ADVOCACY?
- 3. Elected officials don’t want to hear what I have to say or my opinion doesn’t matter… • As a voter, community banker and valued member of your community they do care, otherwise, they won’t be in office very long • Knowledge/expertise is the currency of trade on Capitol Hill • Position yourself as a resource… MYTHS ABOUT ADVOCACY
- 4. Advocacy is our CEO’s Job, they are best positioned to interact with elected officials… • CEO involvement is crucial but not the end-all-be-all of advocacy • Often times, CEO’s lack the expertise in areas of interest to lawmakers • Accounting, mortgage lending, small business lending, cybersecurity and IT MYTHS ABOUT ADVOCACY
- 5. The ICBM and ICBA lobbies for us in Washington so I don’t have to… • We have your back always but…. • We rely on grassroots support from legislative districts to get legislation across the finish line • That takes numbers. Need to have multiple contacts from each community bank to effectively shape public policy MYTHS ABOUT ADVOCACY
- 6. I don’t have time to get involved… • Time is scarce for everyone • Make time to get involved • Think of it as risk management and an investment in your career MYTHS ABOUT ADVOCACY
- 7. DON'T • Be late • Make small talk • Don't be overly negative • Discuss political contributions • Forget to follow up
- 8. DO • Introduce yourself • Be patient & courteous • Be confident, assertive, and concise • Go local • Be prepared for questions • Say thank you • Tell ICBM Staff how it went
- 9. KNOW THE RIGHT PEOPLE • Chief of Staff: Supervises congressional staff • Legislative Director: supervises legislative agenda. • Scheduler: Gatekeeper to the member of Congress • District Director: Often in charge of all operations for a district office • Communication Director: Manages Media/Social Media presence
- 11. GET INFORMED
- 13. Rep. Timothy J. Walz, First District 2313 Rayburn House Office Building Washington, DC 20515 (202) 225-2472 Rep. Jason Lewis, Second District 418 Cannon House Office Building Washington, DC 20515 (202) 225-2271 Rep. Erik Paulsen, Third District 127 Cannon House Office Building Washington, DC 20515-2303 (202) 225-2871 Rep. Betty McCollum, Fourth District 2256 Rayburn House Office Building Washington, DC 20515 (202) 225-6631 Rep. Keith Ellison, Fifth District 2263 Rayburn House Office Building Washington, DC 20515 (202) 225-4755 Rep. Tom Emmer, Sixth District 315 Cannon House Office Building Washington, DC 20515 (202) 225-2331 Rep. Collin C. Peterson, Seventh District 2204 Rayburn House Office Building Washington, DC 20515 (202) 225-2165 Rep. Rick Nolan, Eighth District 2366 Rayburn House Office Building Washington, DC 20515 (202) 225-6211
- 15. Senator Tina Smith United States Senate 309 Hart Senate Office Building Washington, DC 20510 (202) 224-5641 Senator Amy Klobuchar United States Senate 302 Hart Senate Office Building Washington, DC 20510 (202) 224-3244
- 16. GET ENGAGED • Tweet • Emails • Phone Calls • Invitation to Member of Congress to Visit your Bank
- 17. GET ENGAGED ICBM MN Day at the Capitol February 21st, 2019 Washington D.C. Capital Summit April 28 - May 1, 2019 https://www.icba.org/events/icba-capital-summit
- 18. GET ENGAGED ICBM Day at the Capitol Half Price Registration for LEAD Attendees Washington D.C. Capital Summit Complimentary Trip for one LEAD Attendee, watch your email for application details.