Storyboard for video for BE THE REF promotion. Video in production now.

1. Be The Ref – Promotional Video for a Marketing Event – ( 3 minutes ) D R A F T – Revision 3
Pull Quote:
BE THE REF – What Message Will You Bring Back?
Distribution:
LinkedIn Discussion Groups: Primary: NSC Congress & Expo, Secondary:
all targeted discussion groups via assigned MetaPower monitors
Video – YouTube, Vimeo, SlideShare for LinkedIn
Metapower Blog - embed in new post, author: Carl Green
ENTRO SEGMENT - [ 10 seconds ]
Annoying whistle sounds, European fan noise, soccer ref still: carding a player,
small screen animation of Title: Be The Ref & MetaPower logo, avoid video host title
zones, rock guitar music fade in and out
Stock Still of soccer ref, we own license for this one. NARRATOR TALL SHOT (in front of soccer net?) – LOCATION 1 - [ 20 seconds]
Will you find good ideas at the conference? MP Media will be there filming MESSAGES
THAT MATTER… to us. We have made this ref jersey to help you bring some wisdom
Narrator field segment: showing off the jersey and talking back to your team. It feels…… POWERFUL (shows a red card) :“DUDE, YOUR
TIMESHEET IS LATE!” This label: “EMBRACE THE RULES” should be changed, but
to what?
B-roll
NARRATOR TALKING HEAD ON GREEN-SCREEN – LOCATION 2 - [ total 95 secs ]
You may ask: what does a referee have to do with CONTINUOUS IMPROVEMENT? If
we consider his message : EMBRACE THE RULES, we see that the ref’s rules allow
an environment where innovation and high performance can happen. If the referee
doesn’t show up for the match, you need to appoint one. Strangely enough, your
suggestion to him should be “watch ME”. [ 30 seconds ]
B-roll
You see, MESSAGING is enormously helpful in your quest for CONTINUOUS
IMPROVEMENT. This jersey suggests that you WEAR YOUR OWN GOAL. Rather
than looking for ways to “card” your colleagues, you should quietly signal “THIS IS MY
PERSONAL ENDEAVOR.” [ 18 seconds ]
B-roll
Beyond critiquing yourself and setting a goal, there are ways to engage a POWERFUL
Video Narration w Greg Gibson over Greenscreen –
Various short clips – jump cuts transitioned with stock stills CHANGE-ENGINE to help achieve it. TEAM CULTURE can work either for or against
the individual. BEING YOUR OWN REF is the best place to begin a change process. It
Text fade in Over Video: Greg Gibson is a prerequisite for the next step, and it brings the opportunity to influence your
Communications Director organization. To synergize the improvement cycle, a well-managed group culture will
MetaPower International
reinforce your quest for individual goals. This matrix of player and team motivation is
the secret-sauce of winning coaches and high-performing companies. [ 45 seconds ]
B-roll
Several stills or video B-roll to fade in/out over voice-under,
related to words or thoughts in video narration
Concept Storyboard & Script Greg Gibson for MP Media - Draft Date 10/23/2011 Page 1

2. Be The Ref – Promotional Video for a Marketing Event – ( 3 minutes ) D R A F T – Revision 3
Narrator field segment: showing off the jersey and talking
NARRATOR TALL SHOT (in front of soccer net) – LOCATION 1 - [ 20 seconds ]
So at this event, what will YOU learn? Will it rise to the level of your new PERSONAL
GOAL FOR CONTINUOUS IMPROVEMENT? How can you bring this nugget back to
your organization in the most effective way? If you had this shirt, (pulls off patch)
Game Noise from the stands. Those nauseating horns and WHAT MESSAGE WOULD YOU WEAR home? (post processing: pan/zoom to patch).
European cheers. If your words are good enough, you could win this flashy jersey with YOUR message
on it. Here’s how.
MUSIC IN - TEXT IN – [ 10 seconds ]
explaining the jersey giveaway promotion for NSC Expo. This allows the foregoing
segment to be re-used at other events (by changing the following clip)
Enter to win – a BE THE REF jersey!
Send us your Safety Change message and you will be eligible to win. Here is a link to
the rules:
……………………..xxxxxxxxxxxxxxx.com……………………..
Website landing page and linked PDF
Transition
CLOSING SEQUENCE - [ 5 seconds ]
Stock animation effects, MP branding, linkbacks, rock guitar music brand
For more information about the
NSC Congress & Expo visit their site at
http://www.congress.nsc.org/nsc2011/public/enter.aspx
This video is available on the MetaPower blog and in LinkedIn
Transition
MetaPower.Com
The Power To Change
Fade to black
Motion Video: MP logo
Concept Storyboard & Script Greg Gibson for MP Media - Draft Date 10/23/2011 Page 2