Recommended
More Related Content
Similar to Manufacturing Innovative Products in China
Similar to Manufacturing Innovative Products in China (20)
Recently uploaded
Recently uploaded (20)
Manufacturing Innovative Products in China
- 1. MANUFACTURING INNOVATIVE PRODUCTS IN CHINA By: Greg Fisher Founder/CEO, BSG www.linkedin.com/in/gregfisher
- 2. Turnkey Manufacturing for Hardware Startups
- 3. From DFM to Qualified Product
- 4. Worked with 800+ Startups and 200+ Chinese Factories
- 5. 1 Horror Stories Overseas
- 6. “Can I get 10,000 of these boots made??
- 8. “Anything wrong with this production batch?”
- 9. “Isn’t it supposed to do that?”
- 10. 2 Strategy
- 11. Find the Right Partners Understand Responsibilities Communicate Effectively Be Humble Think Manufacturing AND Testing There are two steps to the process Developing Your Strategy
- 12. The Right Partners Should be: Transparent Responsive Experienced Particularly with Startups Able to execute at the factory level
- 13. Who’s Responsibility for What? You Clearly Defining What Will be Made Including All Tolerances Ideally with Test Guidelines Factory Making the Product Accordingly Testing the Product Accordingly
- 14. Communication Make an Effort Clear and Concise Include ALL details, but do it in an organized way Use Simple English Written is often Better than Oral Skype is your friend
- 15. Be Humble
- 16. The Execution Paint a Clear Picture The Engineering Package Be Connected - “On The Ground” Test Thoroughly
- 17. Paint a Clear Picture
- 18. Don’t give Fuzzy Information
- 19. 3 Your Brushes and Paint
- 20. Product Requirements Doc This document describes the expectations of your product in the market Here is a (short) list of the types of information you would want to include: aesthetics durability food safety certifications user interface target demographic intangibles of how it should look/feel/act potential problems you foresee and expectations of the results will be used inside or outside, and UV resistance… and more requirements for your particular product …
- 21. Bill Of Materials (BOM) The BOM assures that all the components have been accounted for and allows them to be easily referenced. Each part should have its own line, and will be made up of, at least, the part name, material and quantity of components per unit. Advantages of the complete BOM Replace components of different brands/part numbers Replace components for a shorter lead time Easy for the manufacturer to support you Know that every component is accounted for! Have a Separate BOM For Electrical Parts
- 22. Technical Files Some details can only be explained with specific software. For mechanical parts, 2D and 3D files are most common For electrical files Gerber files are used for board layouts. Usages of 3D Manufacturer can calculate the cost of goods (automatic weight calculation) Manufacturer can evaluate the detailed questions: add sliders or not, are there undercuts, shrinkage… Usages of 2D Marking tolerance requirements Marking critical dimensions Marking surface finishes requirement
- 23. Component Specifications Component specifications represent a deeper dive of the BOM. They aren’t always necessary, but can influence your quote and final product. For complex components, use a relevant part number where possible. Color: Pantone Number ( PMS No.) Surface finishes: Plastic material: gloss finish, matte finish, coated, soft rubber touch, mold texture number (MT. No.)… Metal material: gloss finish, matte finish, painted, coated, plating, anodized…
- 24. Your Prototype If a picture is worth a thousand words, a prototype is worth a thousand pictures Your prototype will not be perfect Clearly remark What you like What you don’t What must change What you would like to change
- 25. Quality Control 1. Work with your manufacturer to define your inspection guidelines 2. Catch defects before they get on the boat 3. 3rd party QC or be there yourself
- 26. Inspection Process Incoming In-Process Outgoing
- 27. Testing Limitations Only as good as the tools being used Only valid in the environment and at the time being tested Durability “defects” are the hardest to predict/control Be Very Careful about Safety
- 28. Lead Time Pre-production Prototype30 Days Day 0 Engineering Package complete and delivered 14 days 45-60 days 45 days 15 days 30 days 7 days Approval Tooling First Production Run Troubleshooting/QC Shipping Receipt at your warehouse/inspection
- 29. China Business and Cultural Challenges Language Barrier Focus on Price over Quality Limited Understanding of your Customers’ Expectations Will build to Your Acceptance Level
- 30. China and IP Alibaba Scatter Approach NNN Agreement China Trademark Work with Good Partners Probably have more trouble from Taiwanese and US competitors
- 31. Learn What You Need to Provide to Get an Accurate Quote for Manufacturing Go-To Manufacturing Checklist Go To www.berkeleysg.com/go-to/manufacturing
- 32. Sign up Today at www.hardwaremassive.com Let’s Build the Future of Hardware Together Meet Locally Access Incredible Resources Connect Globally Total Hardware Startup Focus
Editor's Notes
- We’ve all heard the horror stories of manufacturing in China. One of my favorites is when a customer sent a boot that had a nail in the sole to a manufacturer asking the factory to copy the boot. The manufacturer then turned around and manufactured 10,000 boots…nails included! One of my first experiences was visiting a power tool supplier. I was working in quality control and after a lunch full of bai jiu and beer, we went to the QC department. The factory had 10,000 workers and the quality control department consisted of 4 people. One was playing on his phone, two were sleeping, and the fourth was sifting through defective housing pieces to see which two he could get to fit together. The result for us were drills that exploded on the charger. Make these stories into four slides (if you can find the right pictures), no need for text: One slide being a boot with a nail in it Second slide: lots of boots with nails in them (copy and paste same picture). Third slide: A power tool battery Fourth slide: That same picture of the power tool battery but with some kind of “Boom” explosion graphic over it
- We’ve all heard the horror stories of manufacturing in China. One of my favorites is when a customer sent a boot that had a nail in the sole to a manufacturer asking the factory to copy the boot. The manufacturer then turned around and manufactured 10,000 boots…nails included! One of my first experiences was visiting a power tool supplier. I was working in quality control and after a lunch full of bai jiu and beer, we went to the QC department. The factory had 10,000 workers and the quality control department consisted of 4 people. One was playing on his phone, two were sleeping, and the fourth was sifting through defective housing pieces to see which two he could get to fit together. The result for us were drills that exploded on the charger. Make these stories into four slides (if you can find the right pictures), no need for text: One slide being a boot with a nail in it Second slide: lots of boots with nails in them (copy and paste same picture). Third slide: A power tool battery Fourth slide: That same picture of the power tool battery but with some kind of “Boom” explosion graphic over it
- We’ve all heard the horror stories of manufacturing in China. One of my favorites is when a customer sent a boot that had a nail in the sole to a manufacturer asking the factory to copy the boot. The manufacturer then turned around and manufactured 10,000 boots…nails included! One of my first experiences was visiting a power tool supplier. I was working in quality control and after a lunch full of bai jiu and beer, we went to the QC department. The factory had 10,000 workers and the quality control department consisted of 4 people. One was playing on his phone, two were sleeping, and the fourth was sifting through defective housing pieces to see which two he could get to fit together. The result for us were drills that exploded on the charger. Make these stories into four slides (if you can find the right pictures), no need for text: One slide being a boot with a nail in it Second slide: lots of boots with nails in them (copy and paste same picture). Third slide: A power tool battery Fourth slide: That same picture of the power tool battery but with some kind of “Boom” explosion graphic over it
- We’ve all heard the horror stories of manufacturing in China. One of my favorites is when a customer sent a boot that had a nail in the sole to a manufacturer asking the factory to copy the boot. The manufacturer then turned around and manufactured 10,000 boots…nails included! One of my first experiences was visiting a power tool supplier. I was working in quality control and after a lunch full of bai jiu and beer, we went to the QC department. The factory had 10,000 workers and the quality control department consisted of 4 people. One was playing on his phone, two were sleeping, and the fourth was sifting through defective housing pieces to see which two he could get to fit together. The result for us were drills that exploded on the charger. Make these stories into four slides (if you can find the right pictures), no need for text: One slide being a boot with a nail in it Second slide: lots of boots with nails in them (copy and paste same picture). Third slide: A power tool battery Fourth slide: That same picture of the power tool battery but with some kind of “Boom” explosion graphic over it
- The reality is that manufacturing any product requires getting a lot of details right. A tremendous amount. An amazing amount! If you’ve never done it before, like most of our customers, you really have no idea what you are getting into. Even if you’re an engineer that has designed products for manufacturing before, unless you’ve been on the factory floor and worked through the problems from start to finish, you don’t really know. The first thing you must do is accept that as fact. Humility is your best ally because listening to those that do understand those details will allow you to guide you towards defining them. Some pictures of somebody being humble. Maybe a monk or something likee that.
- Needs Background Image
- There’s good news though. For the most part, you don’t need to know half or more of the details. In fact, the only details you really need to know are those that define the product. It certainly helps to understand the process and design the product well for manufacturing, but your manufacturer will be/should be much more knowledgeable about how to achieve your design goals. What you need to do is to provide those design details. Think of it this way, anything left undefined is something that can go wrong down the road. Here what would be pretty awesome, though maybe very hard to do, would be to have a three part series (either on the same slide or three different slides). A blurry picture One picture that fills in the details of the blurry picture into something really ugly One picture that fills in the details of the blurry picture into something really beautiful Hmm, wondering if we could do this with turning the blurry picture into a beautiful woman in one and a really ugly woman (or man!) in the other
- Need a Timeline Chart Engineering Package complete and delivered Preproduction Prototype – 1 month Approval – 2 weeks Tooling – 45-60 days First production Run – 45 days Troubleshooting/QC – 15 days Shipping – 30 days Receipt at your warehouse/Inspection – 1 week
- In whichever country you manufacture, there are manufacturing realities: the machines will need to be programmed, the workers will need to be told what work to do, the tools will need to be cut…. But, each country also has it’s own cultural and business realities. Manufacturing in China brings its own hurdles. Namely: Language Barrier (unless you read and speak fluent Chinese you will be relying on the English of your suppliers) Short term focus (Due to the uncertainty of tomorrow in a country that has been changing so fast for 60 years) Focus on price over quality Limited understand of your customers’ expectations (difficult to understand the deep cultural/market expectations of any country you haven’t lived in for a good amount of time) This slide can be some general large icon of China. Maybe the Great Wall to represent the hurdles (I like being literal and putting hurdles)