1. CopywritingSample#1
Headline:ForA LimitedTime,YouandYour FamilyCanEnjoyA Full Course VarietyOf Appetizers,Main
CoursesLike SteakandChicken,AndDessertsLike CakesandPiesAll AtHalf Course Prices.AndAllof
Thisis ProvidedOnlyAtThe GoldenCorral.
Dear John,
How are you doing?Ihope life'streatingyouwell.Asyouknow,we'vebeenfriendsforover30 years.I
rememberthe dayswhenwe hadtacos inthe school cafeteria.Ialsoremembereatingpizzaatthe
pizzeriaonMermaidand28th afterschool.YouprobablyrememberusgoingtoMcDonald's to eatBig
Macs and Frenchfriesonthe weekendafterplayingbasketball.
In addition,Iknowyouremembermymothermakingone of myfavorite meals:steakandbaked
potatoeswithsourcream, butter,bacon bits,andcheese.Nottobe outdone,Irememberthe cakes
fromscratch thatyour motherusedto bake forthose special occasionswhenwe were kids.Those cakes
alsobringback memoriesof the ice creamtruck that we usedto chase downthe streetduringthose hot
summernights.
I betyou're probablygettingreallyhungryrightnow.Whatif I toldyouthat there'sa place that can offer
youall of the thingsI justmentioned,withouthavingtospendhundredsof dollars?Well,thatplace
exists, andit'scalledthe GoldenCorral.
The GoldenCorral'sall you can eat buffetoffersthe bestinvariouscuisinesforyourmaincourse like
meatloaf,fish,pizza,spaghettiandmeatballs,macaroni andcheese,mashedpotatoes,mixed
vegetables,turkey,varioustypesof chicken,androastbeef.Iknow yourwife Tamikawill love Golden
Corral'ssalad bar. The saladbar offersthe freshesttomatoes,lettuce,onions,cucumbers,olives,and
picklesforcalorie consciousdinerslike her.Irecommendtheircrunchy,garlicencrustedcroutonsand
ranch dressingtotop off Tamika'ssalad.
GoldenCorral alsoofferstastypies,cakes,ice cream, cookies,frozenyogurt,andjellothatthe kidswill
love.The ice cream,frozenyogurt,andjelloare fatfree,whichsatisfiesTamika'sconcernsabout
watchingcalories.GoldenCorral'sdessertbuffetisalsoconstantlystockedwithfreshfruit,whichshows
theircommitmenttoprovidinghealthydessertchoices. Theirserversare alsofriendlyandextremely
2. knowledgeable.Iwill call GoldenCorral inadvance tomake sure that Dee will be workingthatnight.Dee
isan excellentserverwhogoesthe extramile tosatisfyhercustomers.Ishouldknow,consideringthatI
previouslyworkedwithDee atanotherretail establishment.
Since you've knownme forso long,youknow I wouldn'tsteeryouwrong. Ialsoknow how skeptical you
are whenitcomesto diningout. PortSt. Lucie residentAlanDruckertalkedabouthisfirstvisitto
GoldenCorral several monthsago,whenthisparticularlocationhaditsgrandopening."The business
rocks inwaysI have not experiencedinotherGoldenCorrals.Imagine anexperience where the servers
are smilingandappearhappytoserve.The behindthe buffetworkerswere attentivetothe restockand
cashierswere responsive andcaringingreetingandcollecting"saidDrucker.I'mnotsure if he'stalking
aboutDee or not,but youprettymuch getthe picture.
I knowwhatI've toldyouisalreadymakingyouevenhungrier.You're probablythinkingthat all thisis
goingto be prettyexpensive.Asyouknow,asteakdinnerinthe citycan cost youat least$25, andthat
doesn'teveninclude yourentrée ordrinks. Youcan get multipleportionsof yourfavorite dishesatthe
buffetforthe reasonablylowprice of $7.99. And getthis:currently,GoldenCorral ishavingaspecial
promotion.Youcan have steakand wings(andyes,the bakedpotatoestoo),aswell asthe buffet,for
only$10.99 Monday throughThursdayafter4pm.
I knowyou,Tamika,and the kids wantto have dinnerbefore we headtothe St.Lucie Mets' game at
8:00. The GoldenCorral isconvenientlylocated15minutesawayfromthe stadium.Sothe besttime to
call me wouldbe 4pm.That'll give youguys plentyof time togetready,as well asplentyof time forus
to enjoydinner.
This isa great deal that'll definitelyfill yourbellywithoutemptyingyourwallet.I'mlookingforwardto
seeingyouguyslater!
Greg
3. CopywritingSample#2
For A LimitedTime,Combine BasketballandYogaInto A HealthyAndFunFitnessRoutine AtA Great
Price!
November14,2014
Dear FitnessFanatic,
Once upona time,there were twomen,BobandDave.Theywere successful businessmenandlifelong
friendswhowere college roommatesatHarvard. Theywere alsofriendlyrivals,eachtryingto"one up"
the other,reminiscentof theirdaysasteammatesonHarvard'sbasketball team.
Bob and Dave enjoyedpickupbasketball gamesthree timesamonthasa wayto stay fit.Astime went
on,it seemedthatBobhad more endurance andstaminathanDave duringtheirgames.Bobseemed20
yearsyounger,drivingtothe basketwithauthorityashe didas Harvard's All Americanpointguardmany
yearsago.
Meanwhile,Dave struggledtokeepupwithhisoldfriend,oftengettingwinded.He foundhimself
hunchedoverandgaspingfor airoften,while Boblookedlike he wasreadyforanotherfull court
contest.Afterone convincingvictoryforBob'steam(whichsurelyignitedBob'scompetitive fire),Dave
askedBob whatwas hissecretto peakendurance andtopphysical performance.
The SecretTo PeakEndurance Revealed
Bob toldDave about Basketball YogaBlast,createdbyNBA legendMosesMalone andformerWNBA
playerAshleyBattle.Malone wasatwelve timeNBA All Star,three time leagueMostValuable Player,
wonthe 1983 NBA championshipwiththe Philadelphia76ers(alsoearningthe MostValuable Player
award forthat championshipseries),andwasinductedintothe ProBasketball Hall of Fame in2001.
Battle wonthree NCAA championshipsasa memberof the Universityof Connecticut'sLadyHuskies'
basketball team.She alsoplayedsix yearsinthe WNBA,andiscurrentlythe headgirls'basketball coach
at ChartiersValleyhighschool inHartford,Connecticut.
Malone and Battle metwhile bothwere attendingatwoweekyouthbasketballcampinHouston in
2005. Inadditiontohavingbasketball incommon,theyalsosharedapassionforyoga.Each of them
implementedyogaintotheirworkoutroutine duringtheirbasketballcareersfordifferentreasons.
Malone wantedtolose a little weightandimprovehis cardiovascularconditioning.Battle suffersfrom
asthma,and wantedtouse yoga to improve herbreathing.Theybecame fastfriends,decidingonajoint
4. businessventurethatfocusedontheirsharedpassionforbasketball andyoga.The resultbecame
Basketball YogaBlast.
What Is Basketball Yoga Blast?
Basketball YogaBlastisthe newfitnesscraze thatcan be enjoyedbypeople of all ages. Itcombinesthe
fundamental skillsof basketballwiththe fitnessandhealthconsciousaspectsof yoga.Basketball Yoga
Blastis a DVD exercise programthatcontainsthe following:
6 DVDswithdifferentworkouts,frombeginnertoadvanced,whichhelpstrackyourprogress.
Each DVD is approximatelytwohours.
Instructionguide onhowto use the DVDs
Healthymindandbodytipsrelatedtobasketball drillsandyogafrombasketball andfitness
experts
An NBA qualitybasketball topractice yourbasketball skillslikethe pros
Highqualityyogamat (10 ft.x 15 ft.) to provide usersthe full yogaexperience
Handy carryingcase sothat you can take Basketball YogaBlastwhereveryougo.
“As a busyprofessional,Idon'thave a lot of time to maintainmyworkoutroutine.The carryingcase
that isprovidedbyBasketball YogaBlastcomesinveryhandy.I can carry the DVDset withme and
continue myworkoutonmy laptopwhile inmyhotel room.Thatoffersthe convenience Ineedtokeep
me on schedule Ialsolosttenpoundswithinthree weeks."
-AlyssaK.,Dallas,Texas
The benefitsofyoga.
The benefitsof yogahave beenwell documented.AccordingtoDr. M. Maia Cunningham, Ph.D.,
counselingpsychologistandfounderof CardiacYoga,"Yoga isdesignedtobringaboutincreased
physical,mental andemotional well-being.Handinhandwithleadinga heart-healthylifestyle,itreallyis
possible forayoga-basedmodel tohelppreventorreverse heartdisease.Itmaynotcompletelyreverse
it,but youwill definitelyseebenefits."Dr.Cunninghamalsosayshalf of bypasssurgerypatientsgo
throughdepression,facingemotionsrangingfromanxietytogrieving.Yogahasprovenbenefitsfor
those whohave facedcardiac arrest,heart attack or otherheartevent.
Findout what others are saying about Basketball Yoga Blast:
"I'ma recentretiree,andmydaughterpurchasedBasketballYogaBlastforme as a birthdaypresent.
I'm not toofamiliarwiththe exercises,butBasketball YogaBlastexplainseverythinginaneasytofollow
manner.I can go at my ownpace,and the encouragementprovidedbythe instructorsinthe DVDset
givesme the confidence togetthroughthe exercises."
-DavidP.,DesMoines,Iowa
5. "I'm a marriedfatherof two,and I like toget togetherwithsome friendsatthe gymand playbasketball
on Saturdays.While we're playing,Iget frustratedattimesbecause Igetwindedtooeasily.One of the
guysthat playwithus had purchasedBasketball YogaBlast.He loanedme one of the DVDswhich
focusedonsome breathingtechniques,one of whichfocusesontakinglong,easeful,andsmooth
breaths.Afterdoingthis,Ibecame more relaxed.Now Iuse these techniquesbefore everygame,and
it's helpedme playmuchbetterineveryaspect."
-BrianC., SanDiego,California
The road to a healthierlifestyle iswhatBasketball YogaBlastisall about.People justlike youare losing
weight,improvingtheirbreathing,andevenimprovingtheirbasketballskillsinsome cases.Now it's
time to putBasketball YogaBlastto the test.
Findout what expertsare saying about Basketball Yoga Blast:
"I've beena fitnessinstructorforoverthirtyyears,andI've neverseensuchaneffectiveworkoutseries
like BasketballYogaBlast.The breathingtechniquespracticedonthe DVDserieshave helpedme
maintainthe properfocusinbodyand mind.Several of mystudentshave purchasedthe DVDseriesand
findthe exerciseseasytoexecute."
-Gilad,fitnessinstructorandcreatorof "BodiesbyGilad"
"Integratingthe techniquesof Basketball YogaBlastintoourpractice allowsustoconduct shorter
practices,as well askeepingourplayersenergizedforthe nextgame.If Basketball YogaBlastwere
aroundthirtyyearsago, we wouldwoneveryNBA title inthe 1980s".
-Gary Vitti,LosAngelesLakers'trainer
"I purchasedthe Basketball YogaBlastDVDset formy grandson Marcus (he'sten) asa Christmas
present.Marcusjoinedthe neighborhoodjuniorleague team,andthe basketball drillsexecutedonthe
DVD setare easyto followandexecute.He especiallylikesthe dribblingexercise conductedby(former
NBA player) ClintRichardson,whowasteammateswithMosesMalone onthe Philadelphia76ers'1983
NBA championshipteam.The exercisesinthe DVDsethave not onlyimprovedMarcus'game,but he
alsofeelsasense of accomplishmentwhenhe completesthe exercises."
-Grantville Waiters,retiredNBA player
It's easyto see howBasketball YogaBlastbecame the fitnesscraze thateveryone'stalkingabout.
Basketball YogaBlastengagesthe mind,body,andsoul witheasytocomplete exercisesandbreathing
techniquesthatproduce resultswithproperdedication.
But that's notall!
6. NBA superstarLeBronJameshas beensportingaslimmer,leanerbodyforthe start of the 2014-2015
NBA season.He produceda ninetyminute DVDtitled"LeBron:How ITrain",whichtakesyouintohis
fitnessregimen.You'll discoverthat"KingJames"usesmanyof the exercisesandbreathingtechniques
illustratedinBasketball YogaBlast. You'll alsofindoutwhatkindof food"KingJames"eatsinhis efforts
to lose weight.
Jameswill evenparticipate in afewof hisownpersonal drills,withalittle helpfromhisNBA friends
(whichincludesasurprise appearance fromanNBA legend).These drillshave moldedJamesintoone of
the most famousathletesonPlanetEarth.Theyinclude basicdribbling,defensive stances,aswellaslow
postpositioning.Thesedrillsare invaluable toyoungbasketball playerswhoadmire andaspire tobe like
the man nicknamed"KingJames”.
Are you readyto try Basketball YogaBlast?You'll getsix DVDsfor $160, and you'll getthe yoga mat and
basketball free!Butthat'snot all."LeBron:How I Train"is regularlypricedat$49.99. However,if you
orderBasketball YogaBlastby December14, 2014, you'll getthisDVD absolutelyfree! It'sthe perfect
gift,justintime for the holidays.
Furthermore,if Basketball YogaBlastdoesn'tfulfill all of yourexpectations,simplyreturneverything
withthe postage paidbox providedwithin30 calendardaysfromthe date of thisletter,andyou'll
receive afull refund.Youhave absolutely nothingtolose.
But you betteract now,because thisisa onetime offerthatwill neverbe repeatedagain.Sowhatare
youwaitingfor?Ordertoday,and make Basketball YogaBlastthe mainpart of your DVDcollection
today!I've enclosedanorderformfor your convenience.
Sincerely,
Greg Bradshaw
Vice Presidentof Marketing,Balone Enterprises
P.S: Asa thank youfor ordering,we'll alsosendyouabookentitled"The UltimateWorkout"by
legendaryactorArnoldSchwartzeneggerabsolutelyfree.You'll discoverhow the Hollywoodlegend
sculptsandmaintainshisphysique,complimentsof Balone Enterprises,andBasketball YogaBlast.
