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Fan, Friend, Now What? Sony Pictures


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Ann Glenn from Sony pictures shares some experiences and lessons learned from Sony Pictures and how they use social media for film promotion. Presented at Gravity Summit UCLA

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Fan, Friend, Now What? Sony Pictures

  1. 1. Gravity Summit Fan, Friend, Now What? Ann Glenn Sony Pictures Imageworks Interacitve Feb 25, 2009 Los Angeles
  2. 2. Ultimate Goal Get Butts In Seats!
  3. 3. Get Them Talking It’s all about word of mouth.
  4. 4. Engage Them Where They Are Some form of Social Networking is built into every campaign we do
  5. 5. Engage Them Where They Are Give them a reason to come back
  6. 6. Engage Them Where They Are
  7. 7. Give Them The Tools Spreading the message <ul><li>Widgets (movie news, countdown clock, game) </li></ul><ul><li>UGC - Fan Art/photo uploads </li></ul><ul><li>Skins – Blog/MySpace </li></ul><ul><li>Message Boards </li></ul>
  8. 8. Give Them The Tools
  9. 9. Sharing is Caring Give them the tools to take your content elsewhere.
  10. 10. Talk WITH The Users How we do this: <ul><li>Blogs (Spider-Man/Vanna Style) </li></ul><ul><li>Message Boards </li></ul><ul><li>Twitter </li></ul>
  11. 11. Lessons Learned <ul><li>Not every Social Media tool works for every campaign </li></ul><ul><li>Learn to let go </li></ul><ul><li>Find ways to engage your audience </li></ul><ul><li>Find ways to reward your audience </li></ul><ul><li>Listen Listen Listen </li></ul>
  12. 12. Best Practices <ul><li>Make use of your internal “experts” </li></ul><ul><li>Keep your brand consistent </li></ul><ul><li>Participate where your audience participates </li></ul>
  13. 13. Credits Theater photo: Talking photo: Quantum Of Solace: Angels & Demons: Spider-Man Movie Network: Seinfeld MySpace The Ugly Truth