Fan, Friend, Now What? Sony Pictures

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Ann Glenn from Sony pictures shares some experiences and lessons learned from Sony Pictures and how they use social media for film promotion. Presented at Gravity Summit UCLA

Technology

Gravity Summit Fan, Friend, Now What? Ann Glenn Sony Pictures Imageworks Interacitve Feb 25, 2009 Los Angeles

Get Them Talking It’s all about word of mouth.

Engage Them Where They Are Some form of Social Networking is built into every campaign we do

Engage Them Where They Are Give them a reason to come back

Give Them The Tools Spreading the message ,[object Object],[object Object],[object Object],[object Object]

Sharing is Caring Give them the tools to take your content elsewhere.

Talk WITH The Users How we do this: ,[object Object],[object Object],[object Object]

Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices ,[object Object],[object Object],[object Object]

Credits Theater photo: http://flickr.com/photos/21381328@N06/2089234269/ Talking photo: http://flickr.com/photos/urlgrl/3083394936 Quantum Of Solace: http://www.007.com Angels & Demons: http://www.angelsanddemons.com Spider-Man Movie Network: http://spiderman.sonypictures.com Seinfeld MySpace http://myspace.com/seinfeld The Ugly Truth http://www.sonypictures.com/movies/theuglytruth

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Fan, Friend, Now What? Sony Pictures

1. Gravity Summit Fan, Friend, Now What? Ann Glenn Sony Pictures Imageworks Interacitve Feb 25, 2009 Los Angeles

2. Ultimate Goal Get Butts In Seats!

3. Get Them Talking It’s all about word of mouth.

4. Engage Them Where They Are Some form of Social Networking is built into every campaign we do

5. Engage Them Where They Are Give them a reason to come back

6. Engage Them Where They Are

8. Give Them The Tools

9. Sharing is Caring Give them the tools to take your content elsewhere.

10.

11.

12.

13. Credits Theater photo: http://flickr.com/photos/21381328@N06/2089234269/ Talking photo: http://flickr.com/photos/urlgrl/3083394936 Quantum Of Solace: http://www.007.com Angels & Demons: http://www.angelsanddemons.com Spider-Man Movie Network: http://spiderman.sonypictures.com Seinfeld MySpace http://myspace.com/seinfeld The Ugly Truth http://www.sonypictures.com/movies/theuglytruth

Fan, Friend, Now What? Sony Pictures

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