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Canada's Largest Youth Research Panel
- 1. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com Panel Book – 2016.
- 2. For those who seek to understand, and build meaningful relationships with, Canadian students and young adults, you need look no further than yconic. Our various platforms attract 1.4 million youth annually, offering a variety of services that drive student success. Previously operating as StudentAwards.com, yconic has been helping brands build meaningful relationships with Canadian youth since 1998. With almost 20 years of experience under our belts, we are Canada’s Gen Z and student ‘thought leader.’ Offering the largest youth- focused consumer insights panel in the country, yconic has help partners from a variety of corporate and academic verticals better understand this demographic, and ultimately build more meaningful relationships with them. Canada’s Top Youth Expert Since 1998. Who We Are. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
- 3. yconic members opt-in to participate in market research projects, a feature that has driven our position in the MR industry for more than 10 years. Our core capabilities include: Access to the largest database of youth and young adults in Canada, providing sample for internal and third-party projects alike. Complimentary tracking studies provided to on-platform brand partners. Agility studies for clients requiring answers quickly. Full-service research on virtually any qualitative and qualitative ad-hoc client request. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com yconic Is Your Youth Insights Partner. What We Do. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com
- 4. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com 360,000+Active student & youth members 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com Largest database of Canadian students, youth, and young adults Access a hard-to-reach demographic Continually growing community – hundreds of new members join daily Unique targeting criteria – we can deliver classic profiles, and unique profiling driven by student success markers Canada’s Largest Youth Research Panel. What Makes Us Different?
- 5. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com Our members are teens and young adults who want to share their opinions and shape the products and services that are important to them. Core age demographic of 16 – 22 Direct access to Teens without going through Parents Majority of youth who opt-in to the yconic.com community are new to research and not ‘panel seekers’ Your Source For Youth Intelligence. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com The Next Gen Powers Our Panel.
- 6. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com yconic Panel Attributes. Current School Year of Study Field of Study/Interest Enrollment Status – PT/FT Gender Date of birth Region Permanent Address Demographic: Academic: Graduation Date Career Objective Letter Grades Fluent Languages Citizenship Country of Birth Ethnicity
- 7. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.comz Demographic Details. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com 30%70%
- 8. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com Rewarding Our Panel. Incentivizing Insights. Monthly & Quarterly Cash Draws Electronic Gift Cards to top retailers and brands in Canada
- 9. Q&A. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com Q: How do you recruit for your panel? A: Our panel members are drawn from our active and growing online community at yconic.com. yconic.com offers a scholarship search resource that connects students with financial opportunities that suit them. As part of their registration and communication preferences, students are presented with an opportunity to opt-in for research. Q: How do you reach respondents? A: Email is the primary method for survey invitations. Q: What are your rules of engagement/contact frequency? A: Contact tends to be limited to 3-4 times per month. Frequency varies depending on the demographic profile and size of that profile (for example, frequency of survey participation may be higher for Atlantic Canadian Males, wherein we have a smaller pool, than in Ontario Females, where the pool is much larger). To help control the amount of invites an individual may receive, we have the ability to block respondents from sample tables when multiple projects are in-field.
- 10. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com Our Partners. Supplier-Side Client-Side(ResearchandMedia)
- 11. 2190 Yonge St., Suite 300, Toronto, ON, M4S 2B8 • Tel: 416-322-3210 Fax: 416-322-3209 we.are.yconic.com Contact Us. Let us show you how easy it is to work with us. For more information about how yconic can deliver engagement with youth for your brand, visit us at: corporate.yconic.com Email us at: Maria Popova Director of Research Operations maria.popova@yconic.com Angelo Esguerra Director of Business Development angelo.esguerra@yconic.com