中華電信MOD媒體 – 接觸到不收看Cable的人口
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MOD可協助補足無收視有線電視的族群
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中華電信MOD媒體 – 接觸到不收看Cable的人口
- 1. 1 MOD – 接觸無Cable電視人口 12-65歲總人口數約1,763萬人 Cable電視 1,343萬人 佔76.2% 數位無線電視/機 上盒261.2萬人 佔14.8% 重疊107.2萬人 MOD電視 202.5萬人 佔11.5% 重疊56.8萬人 有裝有線電視or中華電信MODor 數位無線電視機上盒 1,625.9萬人 佔92.2% Source： Nielsen MI & NW & LI Taiwan 2021Q1 (oct 20- Mar 21)