2. Adapted from AdPrin.com Attractive models When should physically attractive models be used? Write one idea, then go to the next slide for the evidence. 2
3. Use physically attractive models when the product enhances beauty or social competence (8.10.2) Meta-analysis of 75 studies supports this principle. Example: Experiment on beauty enhancing (earrings and lipstick) vs. problem solving (acne cover). See Adprin.com for more information
4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, do any of the ads for your firm’s product use beautiful models? Examine the conditions to see if that is proper. Adapted from AdPrin.com
