2. What is Crowdsourcing?
Crowdsourcing is the practice of engaging a crowd or group for a common
goal such as
• innovation
• problem solving or
• Efficiency
Crowdsourcing = CROWD + OUTSOURCING
3. Benefits
• Wider set of expertise at a faster pace
• lower cost than traditional routes
Drawbacks
• Evaluate responses
• Compensate participation or Parse out ownership of the final results
4. Examples
• Lay’s – Do Us A Flavour
• Facebook – DelhiTraffic Police
Source: https://www.mainstreethost.com/blog/four-
examples-of-clever-crowdsourcing-campaigns/
Crowdsourcing, a combination of “crowd” and “outsourcing” is a powerful sourcing model that leverages the depth of experience and ideas of a public group rather than an organizations own employees.