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DESIGN THINKING TOOLKIT
Gosia Pytel
@gosiapytel83
www.gosiapytel83.net
SKETCH YOUR IDEAL WALLET
NO “OUTSIDE” THINKING
INITIAL BIAS
LACK OF RULE-BREAKING
EMPATIZE DEFINE IDEATE PROTOTYP TEST
EMPATIZE
WASHINGTON POST EXPRIMENT
Credit: https://www.youtube.com/watch?v=LZeSZFYCNRw
1097 PEOPLE PASSED HIM
PLAYED FOR 43 MINUTES
7 PEOPLE STOPPED
1 PERSON
RECOGNIZED HIM
1 2 3
HOW MUCH DO YOU
REMEMBER?
HOW EASY IS THE TALK/
LISTEN SWITCH?
WHAT WOULD HELP?
Empathy is
communicating that
incredibly healing
message of ‘You are not
alone’”
Brene Brown
https://www.nngroup.com/articles/empathy-mapping/
GROUP SAME IDEAS
TOGETHER
ORGANIZE YOUR
FINDINGS
EMPATIZE DEFINE
NOT ENOUGH MONEY?
ARTEFACTS DESTROYED?
ACCESS TOO EASY?
NO GIFTSHOP?
PROBLEM?
5 WHYs
POINT OF
VIEW
STATEMENT
user + need/verb + insight
A college student needs a way to
fold his laundry, because it won’t fit
in his drawers.
user + need/verb + insight
A manager needs a way to train his
team on customer service, because
the customers complain.
POV Madlib
(user)
needs (a way to)
(need)
because
(insight gathered in EMPATHY stage)
EMPATIZE DEFINE IDEATE
HOW MIGHT
WE
A college student needs a way to
fold his laundry, because it won’t fit
in his drawers.
How might we help this student to
fold his laundry so it fits in the
drawers?
BRAINSTOR-
MING
No judgement
Encourage crazy ideas
Quantity over quality
Build on other ideas
SORTING
Dot voting
Priorities
- money?
- time?
EMPATIZE DEFINE IDEATE PROTOTYP
EMPATIZE DEFINE IDEATE PROTOTYP TEST
SHOW, DON’T TELL
ALLOW COMPARISON
OBSERVE
ASK WHY/WHAT/HOW
ASK USERS TO DESCRIBE
THEIR EXPERIENCE
Gosia Pytel
@gosiapytel83
www.gosiapytel83.net
THANK YOU!

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Design Thinking Toolkit Guide