16. this is...
JOY
1. the emotion of great delight or happiness caused by
something exceptionally good or satisfying;
keen pleasure elation: She felt the joy of seeing her son's success.
2. a source or cause of keen pleasure or delight;
something or some one greatly valued or
appreciated: Her prose style is apure joy.
3. a state of happiness or felicity.
17. JOY
JOY
...as I see it
a first look
the mission
improve a life ?
tactics ...
grab, push & pull... repeat
36. tactics ...
in support of, wholesale, retail and direct channels
dialling for dollars
spray the landscape with literature
demonstrate - experience
PRESS