A case study on sales effectiveness for Puma Retail Employees

1. Sales Effectiveness
for Retail Employees
A SUCCESS STORY FOR PUMA BY PLAYDAY

2. What?
• Puma launches
Arsenal co-branded
merchandise
Why?
• Puma needs to train
their retail
employees on their
new products
Where? • All retail stores
across Puma India
The Context

3. Problems Faced by Puma
Lack of Product
Knowledge among
Salesforce
Geographically
Spread teams
Offline Training –
Very Expensive
Proposition
Leadership Requirement to
Go-to-Market in 3 weeks

4. Playday to the rescue!

5. So, What is Playday?

6. Player
Journey &
Game
Mechanics
(PBL+)
SAAS – Any
Device
Compatible :
PC/Tab/Mob
Assessment
& Analytics
3F
Framework-
Feedback,
Friends & Fun
Playday – The Sales Enablement Product

7. The Implementation
Playday
deployed
for :-
400+ Retail
Employees
Across 20
Cities –
Pan India
In just 7
days!

8.  Sample Screenshots

9.  Post Training Analysis
Completion %
Completed Incomplete
81 %
81 % Users completed the entire training module!

10. Learning Outcome
Post Training Assessment - 82% users accomplished the
benchmark set by Puma
82%

11. The Final Result
Effective Salesforce Increase in Sales!

12. And wait….

13. The Puma employees loved Playday..!

14. Contact Us
+91-80-39276000 levelup@goplayday.com www.goplayday.com