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Report Code :AM 1335
Australia Car Rental Market Outlook
2030: Opportunity & Growth Analysis, 2017-2030
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Australia Car Rental Market Outlook
Table OF Contents
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Australia Car Rental Market Outlook
Published By: Goldstein Research
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Vision Value Visibility
Australia Car Rental Market Outlook, 2017-2030
 Research Methodology
• Secondary Research
• Primary Research
• Data Analyzing & Market Size Estimation
• Research Design
• Bottom-Up & Top-Down Approach
 Market Environment
• Australia Economic Overview
• Macroeconomic Outlook
• Australia Fleet Industry Outlook
• Australia Tourism Industry Outlook
• Australia Car Rental Online Services & Applications Development Outlook
• Investments Analysis
• Government Regulatory Framework
 Industry Structure
• Target Consumer Group Analysis
• Consumer Trend Analysis
• Penetration of Low Emission Vehicles Analysis
• Rental Car Services Demand & Supply Analysis
• Marketing & Promotion Analysis
• Revenue Analysis
 Executive Summary
• Market Size (USD Million), 2017-2030
• Forecast Analysis (2017-2030)
• Market Share & CAGR (%), 2017-2030
• Regional Share Distribution (%), 2017-2030
 Market Dynamics
• Growth Drivers
• Market Restraints
• Risk Analysis
• Recent Trends & Developments
• Opportunities for Market Players
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Vision Value Visibility
Australia Car Rental Market
 AustraliaCarRentalMarket Segmentation,2017-2030
By Rental Type Analysis, 2017-2030
 Interstate Rental (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Intrastate Rental (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Airport Transfers (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 BPS Analysis of Car Rental Market By Rental Type
 Attractiveness of Car Rental Market By Rental Type
By Services Type Analysis, 2017-2030
 Chauffer Drive (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Special Events (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Self-Driving (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Car Pool (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Taxi Services (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 BPS Analysis of Car Rental Market By Services Type
 Attractiveness of Car Rental Market By Services Type
By Vehicle Type Analysis, 2017-2030
 Luxury Cars (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Executive Cars (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Economy Cars (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Sports Utility Vehicles (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 Multi Utility Vehicles (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)
 BPS Analysis of Car Rental Market By Vehicle Type
 Attractiveness of Car Rental Market By Vehicle Type
By Mode of Booking Analysis, 2017-2030
 Online Booking
 App Based
 Web Based
 Offline Booking
 BPS Analysis of Car Rental Market By Mode of Booking
 Attractiveness of Car Rental Market By Mode of Booking
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Vision Value Visibility
Australia Car Rental Market
Competitive Outlook
 Market Share of Major Players
 Competitive Analysis
 New Entrants in Market
 Mergers & Acquisitions
 Company Profiles
 Hertz Corporation
 Company Synopsis
 Business Strategy
 Product Portfolio
 SWOT Analysis
 Avis Australia Car Rentals
 Europcar
 Tourism Holdings Ltd
 Uber
 GoCatch
 Ingogo
 GoGet
 Flexicar
 GreenShareCar
 Porter’s Five Force Model
SWOT Analysis
 Market outlook for business players and entry level players to ascertain their
business in dynamic ecosystem
 Expert Analysis
 Concluding Remarks
XX%
XX%
XX%
XX%
XX%
Luxury Cars Executive Cars
Economy Cars Sports Utility Vehicles
Multi Utility Vehicles
XX%
XX%
XX%
XX%
XX%
2017
Asia Pacific North America
Europe Latin America
Middle East and Africa
XX%
XX%
XX%
XX%
XX%
2025
Source: Goldstein Research
In 2017, Taxi Services accounted for the
highest market share XX%in Australia Car Rental
Market
XX%
CAGR: (2017-2030)
With XX% share in 2017, North
Americadominated the Australia Car Rental
market
Source: Goldstein Research
XX%
XX%
XX%
XX%
XX%
Chauffeur Drive Special Events
Self-Driving Car Pool
Taxi Services
Source: Goldstein Research
XX%
XX%
XX%
Interstate Services Intrastate Services
Airport Transfers
Source: Goldstein Research
Source: Goldstein Research
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f
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Australia Car Rental Market Outlook
Australia Car Rental Market
Share(%), By Rental Type-2017
Australia Car Rental Market Share
(%), By Vehicles Type-2017
Australia Car Rental Market Share
(%), By Services Type -2017
Global Car Rental Market Share(%), By
Region-2017-2030
Australia Car Rental Market Size USD
(Billion). 2017-2030
Australia Car Rental Industry Revenue (USD Billion)
Growing
Tourism
Industry
2017
2025
Online Booking Offline Booking
USD XX Billion
USD XX Billion USD XX Billion
USD XX Billion Technolog
ical
Advancem
ent
Novel
Business
Models
Inefficient
Public
Transportation
 The Australia car rental market registered an impressive growth in 2017. Leisure
travelers accounted for XX% of the car rental market value in 2017 while business
travelers represented a share of XX%.
 Car rental made at non-airport locations accounted for the largest share of the total
market value in 2017 closely trailed by airport locations. The car rental industry will
continue to expand over the forecast period, driven by the rise in tourism flows and
expenditure.
 At USD XX Billion, the car rental industry posted record total revenue in 2017 – but
the slimmest growth increase since revenues dropped at the start of the recession.
However, the industry achieved the revenue on a smaller overall fleet. That
translate into revenue-per-unit, per month (RPU) of USD XXX, the first RPU growth
year over year in four years and the highest RPU historically recorded by Goldstein
Research.
 In the recent years, large number of local players have entered in the market, and
are constantly increasing the car renting amenities and fleet type to provide best
quality service and ensure maximum comfort to the customers. The car rental
industry is certainly highly competitive; customers have high expectations from
rental firms, and there’s a plethora of options to suit every budget.
 The Australia is a dynamic market for car rentals, with both residents and tourists
renting cars a great deal. The industry is growing at a compound annual growth rate
of XX% and thus provides huge opportunities to the new market players. The
startups offers car rentals from XX locations in the Australia, including all airports,
malls, central city and downtown locations as well as suburbs in all emirates. That
gives the user potential access to more than XX vehicles in the Australia. In terms of
traffic, the companies get more than XX visitors per month organically and it is
growing at a rate of XX per cent every month.
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Australia Car Rental Market Outlook
Research methodology
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Australia Car Rental Market Outlook
Goldstein Research follows a comprehensive and rigorous research
methodology to provide you accurate estimates and forecast of a particular
market. We provide estimates, forecast and analysis primarily based on
secondary research, primary interviews, in-house database and other free as
well paid sources.
Our company follows simultaneous top down and bottom approach in order to
provide you the accurate market sizing. Data triangulation method is strictly
followed where we triangulate the data from all the aspects, be it Function
Type, application, industry verticals, material, product type or geography.
In addition, the research methodology we follow is a systematic approach in
order to estimate and project the market sizing keeping in mind all the on-
going and upcoming trends of the market. We conduct both primary and
secondary research in order to estimate a market and validate our key findings.
We put together our effort and prepare an inclusive questionnaire depending
on the title of the market we are tracking and extract the important
information we require to validate our findings. Our team of Analysts and
experts dedicatedly put their effort to provide you the best possible and
accurate data and analysis. Adding to that; technological, economic, cultural
and social aspects along with the regulatory barriers are completely analyzed
to understand the comprehensive market scenario across different
geographies.
Understanding the market from both buyer and seller point of view is
important to track a market and provide analysis on the same. We not only
provide the market data of the four geographies as a whole, namely, North
America, Europe, Asia-Pacific, Latin America, Middle East & Africa and Rest of
the World (RoW) but we also provide you qualitative as well we qualitative
information on country level bifurcation.
We at Goldstein Research provide you:
• Precise Estimates and Forecast
• Authentic Analysis
• In-depth Data and Analysis
• Authentic Sources
• Reliable Data and Analysis
ResearchMethodology
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Research Methodology
Competitors Analysis
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Australia Car Rental Market Outlook
Major Players/
Industries
Revenue (USD), 2017 Market Share (%), 2017
Hertz Corporation XX XX%
Europcar XX XX%
Avis Australia Car Rentals XX XX%
Tourism Holdings Ltd XX XX%
Uber XX XX%
GoCatch XX XX%
Ingogo XX XX%
GoGet XX XX%
Flexicar XX XX%
GreenShareCar XX XX%
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Australia Car Rental Market Outlook : Players
Revenue Analysis, 2017
Source: Goldstein Research
Major Players/
Industries
Number of Cars in Service, 2017 Per Year Trips, 2017
Hertz Corporation XX XX
Europcar XX XX
Avis Australia Car Rentals XX XX
Tourism Holdings Ltd XX XX
Uber XX XX
GoCatch XX XX
Ingogo XX XX
GoGet XX XX
Flexicar XX XX
GreenShareCar XX XX
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Australia Car Rental Market Outlook: Players
Car Rental Service Analysis, 2017
Source: Goldstein Research
Australia Car Rental MarketAnalysis, 2017-2030
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Australia Car Rental Market Outlook
Source: Goldstein Research
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Australia Car Rental Market Size (USD Billion)
& Growth Analysis
Australia Car Rental Market Size (USD Billion)-2017-2030
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2016e 2017e 2018 2019 2020 2021 2022 2023 2024
Australia Car Rental Market is anticipated to expand at a compound annual growth
rate of XX% during the forecast period i.e. 2017-2030. The market is anticipated to reach USD XX Billion
by the end of 2025. The latest trend gaining momentum in the market is introduction of value-for-money
Car Rental services. Players in the Car Rental industry are focusing on providing low-cost car services,
especially for leisure markets.
With the consumers increasingly preferring the availability of cars in minimal time, operators are
focusing on streamlining their membership procedures and on enhance service convenience by adopting
smart technology. Moreover, Car Rental operators are also focusing on introducing enhanced features in
their mobile applications to cater efficient customer convenience.
Price competition between different hiring services is mainly focused on the pre-booked service, since
in the hailing market, taxis still maintain the monopoly. As clarified by the respondents to the
stakeholder consultation, in the pre-booked segment, there is strong competition of hire transport
intermediaries and dispatch centres/taxi apps. In this context, also short-distance ridesharing
intermediaries are trying to enter the segment, focusing on lower prices and geographic coverage where
the taxi offering is low (in particular, suburbs with high taxi pre-booking prices).
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Australia Car Rental Market Outlook: Rental
Car in Use & Application Analysis
Australia Car Rental Market Share (%), By Car Rental Application, 2017
Airport Car
Rental, XX%
Non-Airport
car Rental,
XX%
Leisure Car
Rental, XX%
Business Car
Rental, XX%
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2016 2017 2018
Australia Number of Cars Used in Car Rental Industry, 2016-2018
Source: Goldstein Research Source: Goldstein Research
Source: Goldstein Research
Market Dynamics
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Australia Car Rental Market Outlook
Growth Drivers
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Australia Car Rental Market Outlook
Rapid Urbanization
 Rapid pace of urbanization in developed and growing
economies such as U.S., China, Australia, and others further
opening the opportunities for the car rental industry
players to fill the need of economic mobility infrastructure.
 Population in urban regions are shifting towards car rental
and car sharing services for their routine works is one of the
major reason which is fostering the demand car rentals.
 Thus, urbanization giving rise to car rental and taxi services
such as car sharing and car pooling services those are much
cost effective than avg. Car rentals and taxi services.
Further, poor public transport facilities in developing
nations is also propelling the growth of car rental market.
 The urbanization is changing the lifestyle of the population
and also rising the awareness towards the increasing fuel
emissions. The rising disposable income of the population is
allowing them to spend more on commuting vehicles.
 The government initiatives such as introducing favorable
motor vehicle act to increase the usage of electric vehicles
and car sharing services is also increasing the new taxi
services in developed regions.
High Medium Low
Impact on Australia Car
Rental Market
Impact Analysis:-
 Rapid urbanization will lead to the efficient
daily commuting Car Rental and leasing
services demand amid of growing sales of
automobiles and growing traffic congestion on
city roads.
 Advancement in technology has already made
a significant impact on the Car Rental market as
it gives consumers more control over the
services and it also play vital role in changing
market opportunities.
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Growth Drivers
Technological Advancements
Urbanization
Rising Need for Efficient
Commuting
Increasing Car Rental
Leasing Services
Car Rental
Market
Reason behind the growth of Car Rental Market,
2017-2030
Market Restraints
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Growth Drivers
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Australia Car Rental Market Outlook
Unorganized Markets in High Potential Developing Markets
 Car rental business in emerging countries such as India, Russia, Africa and South East Asia among others are growing rapidly
at a CAGR of around XX% in a market that is currently dominated by the unorganized sector. The organized sector has a small
portion of the pie and is expected to grow in the future. The organized sector differentiates itself from the unorganized
sector in terms of its service parameters like quality of service, reliability, etc. and charges an upfront premium for that.
 Securing funds to continue expansion into tier-2 cities or rural areas cities is also another challenge. The dynamics of the
industry are such that once few players enters the market, a new player has to give huge promotional discounts along with
significant spends on marketing. In such a case, a company which expands rapidly will have a fast mover advantage.
 One of the other key features of successful car rental companies is the advanced software application that on one side,
enables a business to control all sides of the business including fleet planning, usage and pricing while direct integrations
allow customers to gain quick access to the offers, either directly online via the company’s website or through any other
affiliate system like online car rental brokerage. It must run flawlessly and look simple to satisfy the customer.
High Medium Low
Impact on Australia Car Rental
Market
Impact Analysis:-
 From a strategic point of view, different
models should be used for retail and
corporate customers. Corporates mostly
rely on Car Rental companies for intra city
transfer and work on credit. Hence, the
pricing and marketing strategies should be
different for these segments.
 Educating your partners and bringing
them on par to provide unique and
consistent services to the customers is a
challenge
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Market Restraints
Vehicle Utilization by Vehicle Type
XX%
XX%
XX%
Comfort
Luxury
Budget
Other Challenges Faced by Car Rental Companies
 For many car rental companies, specially in big and popular cities, the
biggest challenge is to deal with overseas customers. There are higher
chances of risk and accident with these travelers. Many travelers are
not aware with the traffic rules of the country and some of them are
used to drive on the other side of the road.
 One of the most important aspects of any successful business is
customer satisfaction. For a car rental industry, it’s a challenge to
provide the right information and complete transparency to their
customers. Good customer service is very important for retaining your
customers and can be an amazing way to get referred.
 Brand awareness is a challenge for many companies. There are so many
new rental companies in the market and they struggle for a reputed
name in the market. Branding is all about reaching your targeted
audience and making some buzz in your industry.
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Market Opportunity
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Australia Car Rental Market Outlook
Fig: 19: Impact of Latest Trends on Car Rental Market
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Australia Car Rental Market Opportunity,
2017-2030
The sharing economy
Car sharing has been keeping car rental
companies on their toes for a few years
now. At the same time, it pushed them
to expand and find opportunities in this
shift in customer trends. Offering car
rental by the hour was one of the first
resolutions that the leading car rental
companies implemented. which
resulted in taking a share of the new
demand.
Car-sharing is a recent phenomenon in
developing countries, only taking root
within the last three years. Although
there are few car-sharing operators in
developing countries, the number of
systems is growing. Car-sharing is most
active in Central and South America,
which has five systems in operation,
and in Turkey, with three small systems.
Following those two areas, China
currently has two car-sharing operators,
while Zoom will mark the first car-
sharing operation in India
The green vehicle
Shifting the focus to green vehicles will
not only give a more economical
alternative to customers, but will
contribute to a bigger cause –
increasing awareness about pollution
and the negative effects it has on the
environment.
For some Car Rental companies, this
step might be as an alternative to
higher oil prices, and for others, it may
be a push by the rigorous emission
standards that governments are
imposing across countries.
Trends And Opportunities
The Australia economic recovery played a significant role
in the performance of the travel industry. The Australia
GDP growth went from XX per cent in 2017 to XX per
cent in 2017. Consequently that lead to an increase in
the disposable income for travellers, especially in
developing countries.
We can certainly argue that the increase in the buying
power of consumers, combined with low-cost airfares in
the airline industry, directly influenced the growth in the
car rental market. Still car rental companies cannot rely
only on Australia economic growth for future success.
There are few more aspects that will have a disruptive
effect on the car rental industry. Some of them
bringing opportunities and some of them representing
challenges.
Impact
Analysis (on
the basis of
Latest Trends
Fleet
Management
XX%
Government
Initiative
XX%
Usage-Based
Insurance
XX%
Real-time
information
XX%
Data-
enabled Car
management
XX%
Sample
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Australia Car Rental MarketSegmentationAnalysis, 2017-2030
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Australia Car Rental Market Outlook : 2017-
2030
XX
XX
XX
XX
XX XX
2016 2024
Intrastate Services Interstate Services2 Airport Transfers
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Australia Car Rental Market Outlook : 2017-
2030
Australia Car Rental Market Share, By Rental Type, 2017-2030
XX%
XX%
XX%Interstate
Services
Intrastate
Services
Airport
Transfers
XX%
XX%
XX%
20252017
The Australia car rental market has
grown to reach nearly USD XX
billion in 20015-16, of the total,
intrastate services revenue
accounted for USD XX billion.
Government is also providing the
driving privileges for foreign
tourists, making them eligible for
driving a vehicle across the country
with valid driving license and
passports. Such favorable
regulations and rising number of
foreign tourists across major
geographies has significantly driven
the self-driving car rental market.
Car rental service providers are
now able to take advantage of
internet which enables them to
provide new distribution channels,
ease of bookings and door step
services. Technological
advancement also provided the car
rental operators the ability to
provide services which include self-
service kiosk, online check-in,
loyalty programs among others to
make the rental process faster and
smoother.
Australia Car Rental Market Y-O-Y Growth, By Rental Type, , 2017-
2030
XX% XX% XX% XX% XX% XX% XX% XX%
XX%
2016e 2017f 2018f 2019f 2020f 2021f 2022f 2023f 2024f
Australia Car Rental Market Size (USD Billion), By Rental Type-2017-2030
XX%
XX%
XX% XX%
XX% XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2016 2024
Airport Transfers
Intrastate Services
Interstate Services
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Australia Car Rental Market Attractiveness and BPS
Analysis by Rental Type, 2017-2030
Australia Car Rental Market Attractiveness-By Rental Type, 2017-2030
Intrastate services holds the largest revenue share in the Australia Car Rental and leasing market as this
segment constitutes major taxi services and car sharing business models which are the future of the car
hailing industry and likely to expand at XX% CAGR during the forecast period.
Car Rental services market in China is expanding with revenues projected to grow at XX% over the forecast
period. The number of licensed drivers is about three times the cars present in the country. Due to traffic
problems,
Australia Car Rental Market BPS Analysis- By Type 2017-2030
Intestate Services Intrastate Services
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX XX XX XX XX XX XX
Airport Transfers
SAMPLE
Company Profiling
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Australia Car Rental Market Outlook
Outlook : 2017-2030
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Hertz Corporation
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Australia Car Rental Market Outlook
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Australia Car Rental Market Outlook
Hertz (Company Overview & Business Strategy)
Founded
1926
Employees
51,458
Headquarters
Japan
Website
www.PiHERTZ.com
Key Products
Internal Combustion Lift truck
Reach Truck
Low Lift Truck
Warehouse Logistics
Simple AGV (Automated Guided Vehicles)
Automated storage and
retrieval system
Business Strategy
Improves quality control structure and Australiaization: The company has adopted various methods to
enhance their manufacturing structure which helps the company to improve the quality of their
automobile products. Moreover, the company is looking forward towards expansion of Australiaization.
Hertz Corporation Motors adopted Hertz Corporation Australia Vision in 2011 to improve the quantitative
expansion across the globe. The company is investing a huge amount for research and development
activities to introduce the future of material handling equipment such as hydrogen powered forklifts and
automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development
of their products and services. Hertz Corporation motors is one of the largest automobile anacross the
globe and expected to lead other Australia companies in near future.
Company Overview
 Hertz Corporation Motor Corporation is a Japanese
automotive and material handling equipment
manufacturer headquartered in Hertz Corporation,
Aichi, Japan.
 The Company is traded on the New York Stock
Exchange (NYSE)
 Hertz Corporation was the largest automobile
manufacturer in 2012 (by production) ahead of the
Volkswagen Group and General Motors.
 The Industrial Vehicle segment provides forklift trucks,
warehouse equipment, automatic warehouse, vehicles
for high-place work.
 Lift trucks, which capture the top Australia market
share*, are delivered to customers around the world
under the Hertz Corporation, BT, RAYMOND and CESAB
brands.
XX
XX
XX
2014 2015 2016
Revenue(USDBillion)
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Australia Car Rental Market Outlook
Hertz Corporation(Revenue & Financial Analysis)
Business Strategy
Improves quality control structure and Australiaization: The company has adopted various methods to
enhance their manufacturing structure which helps the company to improve the quality of their
automobile products. Moreover, the company is looking forward towards expansion of Australiaization.
Hertz Corporation Motors adopted Hertz Corporation Australia Vision in 2011 to improve the quantitative
expansion across the globe. The company is investing a huge amount for research and development
activities to introduce the future of material handling equipment such as hydrogen powered forklifts and
automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development
of their products and services. Hertz Corporation motors is one of the largest automobile and material
handling equipment manufacturer across the globe and expected to lead other Australia companies in
near future.
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016
Fig: 9-2 Material Handling Equipment Sales (Thousand Units),
2014-2017
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016
Fig: 9-3 Hertz Corporation Corporation
Revenue (USD Billion), 2014-2017
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Australia Car Rental Market Outlook
Hertz Corporation (Business Segments & Recent News)
Business Strategy
Improves quality control structure and Australiaization: The company has adopted various methods to
enhance their manufacturing structure which helps the company to improve the quality of their
automobile products. Moreover, the company is looking forward towards expansion of Australiaization.
Hertz Corporation Motors adopted Hertz Corporation Australia Vision in 2011 to improve the quantitative
expansion across the globe. The company is investing a huge amount for research and development
activities to introduce the future of material handling equipment such as hydrogen powered forklifts and
automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development
of their products and services. Hertz Corporation motors is one of the largest automobile and material
handling equipment manufacturer across the globe and expected to lead other Australia companies in
near future.
Hertz Corporation Revenue (%)-By Business
Segments, 2017
XX%
XX%
XX%
Automo
tive
Materia
l
Handlin
g
Other
Hertz Corporation Revenue (%), By
Region, 2017
XX%
XX%
XX%
XX%
XX%
Japan
North-
America
Europe
Asia
Other
Key Findings
 Hertz Corporation Corporation (TICO) has signed an agreement to acquire Vanderlande – the Australia
market leader for value-added logistic process automation at airports and in the parcel market, as well as
being a leading supplier for warehouses – from the company’s current owner NPM Capital
 Hertz Corporation Corporation announces that it has concluded an agreement with major North American
materials handling systems integrator Bastian Solutions LLC (“Bastian”) to acquire the company. The
acquisition of Bastian signify Hertz Corporation' full-scale entry into the North American materials handling
solutions industry amid the e-commerce boom.
 To expand company’s presence in emerging countries, Hertz Corporation acquired the lift truck business of
Taiwan-based Tailift Co., Ltd. In August 2015. By capitalizing on Tailift’s strength, company aimed to increase
its sales in emerging c9oountries where market expansion is expected over the medium to long term.
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Australia Car Rental Market Outlook
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Australia Car Rental Market Outlook 2030 Sample- by Goldstein Research

  • 1. Report Code :AM 1335 Australia Car Rental Market Outlook 2030: Opportunity & Growth Analysis, 2017-2030 +1-646-568-7747 +1-437-886-1181 +44-203-318-6627 +91-120-473-0422, +91-991- 071-6331 sales@goldsteinresearch. com www.goldsteinresearch.com 99 Wall Street, Suite No:- 527, New York, NY 10005 United States of America Office No:- 504, 5th Floor, C-51, BSI Business Park, Sector-62, Noida, PIN:- 201301 India Published By: Goldstein Research Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.comCopyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 2. Table OF Contents Published By: Goldstein Research Connect With Us: Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.comCopyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 3. Published By: Goldstein Research Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Vision Value Visibility Australia Car Rental Market Outlook, 2017-2030  Research Methodology • Secondary Research • Primary Research • Data Analyzing & Market Size Estimation • Research Design • Bottom-Up & Top-Down Approach  Market Environment • Australia Economic Overview • Macroeconomic Outlook • Australia Fleet Industry Outlook • Australia Tourism Industry Outlook • Australia Car Rental Online Services & Applications Development Outlook • Investments Analysis • Government Regulatory Framework  Industry Structure • Target Consumer Group Analysis • Consumer Trend Analysis • Penetration of Low Emission Vehicles Analysis • Rental Car Services Demand & Supply Analysis • Marketing & Promotion Analysis • Revenue Analysis  Executive Summary • Market Size (USD Million), 2017-2030 • Forecast Analysis (2017-2030) • Market Share & CAGR (%), 2017-2030 • Regional Share Distribution (%), 2017-2030  Market Dynamics • Growth Drivers • Market Restraints • Risk Analysis • Recent Trends & Developments • Opportunities for Market Players
  • 4. Published By: Goldstein Research Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Vision Value Visibility Australia Car Rental Market  AustraliaCarRentalMarket Segmentation,2017-2030 By Rental Type Analysis, 2017-2030  Interstate Rental (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Intrastate Rental (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Airport Transfers (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  BPS Analysis of Car Rental Market By Rental Type  Attractiveness of Car Rental Market By Rental Type By Services Type Analysis, 2017-2030  Chauffer Drive (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Special Events (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Self-Driving (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Car Pool (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Taxi Services (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  BPS Analysis of Car Rental Market By Services Type  Attractiveness of Car Rental Market By Services Type By Vehicle Type Analysis, 2017-2030  Luxury Cars (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Executive Cars (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Economy Cars (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Sports Utility Vehicles (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Multi Utility Vehicles (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  BPS Analysis of Car Rental Market By Vehicle Type  Attractiveness of Car Rental Market By Vehicle Type By Mode of Booking Analysis, 2017-2030  Online Booking  App Based  Web Based  Offline Booking  BPS Analysis of Car Rental Market By Mode of Booking  Attractiveness of Car Rental Market By Mode of Booking
  • 5. Published By: Goldstein Research Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Vision Value Visibility Australia Car Rental Market Competitive Outlook  Market Share of Major Players  Competitive Analysis  New Entrants in Market  Mergers & Acquisitions  Company Profiles  Hertz Corporation  Company Synopsis  Business Strategy  Product Portfolio  SWOT Analysis  Avis Australia Car Rentals  Europcar  Tourism Holdings Ltd  Uber  GoCatch  Ingogo  GoGet  Flexicar  GreenShareCar  Porter’s Five Force Model SWOT Analysis  Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem  Expert Analysis  Concluding Remarks
  • 6. XX% XX% XX% XX% XX% Luxury Cars Executive Cars Economy Cars Sports Utility Vehicles Multi Utility Vehicles XX% XX% XX% XX% XX% 2017 Asia Pacific North America Europe Latin America Middle East and Africa XX% XX% XX% XX% XX% 2025 Source: Goldstein Research In 2017, Taxi Services accounted for the highest market share XX%in Australia Car Rental Market XX% CAGR: (2017-2030) With XX% share in 2017, North Americadominated the Australia Car Rental market Source: Goldstein Research XX% XX% XX% XX% XX% Chauffeur Drive Special Events Self-Driving Car Pool Taxi Services Source: Goldstein Research XX% XX% XX% Interstate Services Intrastate Services Airport Transfers Source: Goldstein Research Source: Goldstein Research XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX 2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook Australia Car Rental Market Share(%), By Rental Type-2017 Australia Car Rental Market Share (%), By Vehicles Type-2017 Australia Car Rental Market Share (%), By Services Type -2017 Global Car Rental Market Share(%), By Region-2017-2030 Australia Car Rental Market Size USD (Billion). 2017-2030
  • 7. Australia Car Rental Industry Revenue (USD Billion) Growing Tourism Industry 2017 2025 Online Booking Offline Booking USD XX Billion USD XX Billion USD XX Billion USD XX Billion Technolog ical Advancem ent Novel Business Models Inefficient Public Transportation  The Australia car rental market registered an impressive growth in 2017. Leisure travelers accounted for XX% of the car rental market value in 2017 while business travelers represented a share of XX%.  Car rental made at non-airport locations accounted for the largest share of the total market value in 2017 closely trailed by airport locations. The car rental industry will continue to expand over the forecast period, driven by the rise in tourism flows and expenditure.  At USD XX Billion, the car rental industry posted record total revenue in 2017 – but the slimmest growth increase since revenues dropped at the start of the recession. However, the industry achieved the revenue on a smaller overall fleet. That translate into revenue-per-unit, per month (RPU) of USD XXX, the first RPU growth year over year in four years and the highest RPU historically recorded by Goldstein Research.  In the recent years, large number of local players have entered in the market, and are constantly increasing the car renting amenities and fleet type to provide best quality service and ensure maximum comfort to the customers. The car rental industry is certainly highly competitive; customers have high expectations from rental firms, and there’s a plethora of options to suit every budget.  The Australia is a dynamic market for car rentals, with both residents and tourists renting cars a great deal. The industry is growing at a compound annual growth rate of XX% and thus provides huge opportunities to the new market players. The startups offers car rentals from XX locations in the Australia, including all airports, malls, central city and downtown locations as well as suburbs in all emirates. That gives the user potential access to more than XX vehicles in the Australia. In terms of traffic, the companies get more than XX visitors per month organically and it is growing at a rate of XX per cent every month. Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.comCopyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 8. Research methodology Published By: Goldstein Research Connect With Us: Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.comCopyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 9. Goldstein Research follows a comprehensive and rigorous research methodology to provide you accurate estimates and forecast of a particular market. We provide estimates, forecast and analysis primarily based on secondary research, primary interviews, in-house database and other free as well paid sources. Our company follows simultaneous top down and bottom approach in order to provide you the accurate market sizing. Data triangulation method is strictly followed where we triangulate the data from all the aspects, be it Function Type, application, industry verticals, material, product type or geography. In addition, the research methodology we follow is a systematic approach in order to estimate and project the market sizing keeping in mind all the on- going and upcoming trends of the market. We conduct both primary and secondary research in order to estimate a market and validate our key findings. We put together our effort and prepare an inclusive questionnaire depending on the title of the market we are tracking and extract the important information we require to validate our findings. Our team of Analysts and experts dedicatedly put their effort to provide you the best possible and accurate data and analysis. Adding to that; technological, economic, cultural and social aspects along with the regulatory barriers are completely analyzed to understand the comprehensive market scenario across different geographies. Understanding the market from both buyer and seller point of view is important to track a market and provide analysis on the same. We not only provide the market data of the four geographies as a whole, namely, North America, Europe, Asia-Pacific, Latin America, Middle East & Africa and Rest of the World (RoW) but we also provide you qualitative as well we qualitative information on country level bifurcation. We at Goldstein Research provide you: • Precise Estimates and Forecast • Authentic Analysis • In-depth Data and Analysis • Authentic Sources • Reliable Data and Analysis ResearchMethodology Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Research Methodology
  • 10. Competitors Analysis Published By: Goldstein Research Connect With Us: Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.comCopyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 11. Major Players/ Industries Revenue (USD), 2017 Market Share (%), 2017 Hertz Corporation XX XX% Europcar XX XX% Avis Australia Car Rentals XX XX% Tourism Holdings Ltd XX XX% Uber XX XX% GoCatch XX XX% Ingogo XX XX% GoGet XX XX% Flexicar XX XX% GreenShareCar XX XX% Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook : Players Revenue Analysis, 2017 Source: Goldstein Research
  • 12. Major Players/ Industries Number of Cars in Service, 2017 Per Year Trips, 2017 Hertz Corporation XX XX Europcar XX XX Avis Australia Car Rentals XX XX Tourism Holdings Ltd XX XX Uber XX XX GoCatch XX XX Ingogo XX XX GoGet XX XX Flexicar XX XX GreenShareCar XX XX Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook: Players Car Rental Service Analysis, 2017 Source: Goldstein Research
  • 13. Australia Car Rental MarketAnalysis, 2017-2030 Published By: Goldstein Research Connect With Us: Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.comCopyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 14. Source: Goldstein Research Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Size (USD Billion) & Growth Analysis Australia Car Rental Market Size (USD Billion)-2017-2030 XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX 2016e 2017e 2018 2019 2020 2021 2022 2023 2024 Australia Car Rental Market is anticipated to expand at a compound annual growth rate of XX% during the forecast period i.e. 2017-2030. The market is anticipated to reach USD XX Billion by the end of 2025. The latest trend gaining momentum in the market is introduction of value-for-money Car Rental services. Players in the Car Rental industry are focusing on providing low-cost car services, especially for leisure markets. With the consumers increasingly preferring the availability of cars in minimal time, operators are focusing on streamlining their membership procedures and on enhance service convenience by adopting smart technology. Moreover, Car Rental operators are also focusing on introducing enhanced features in their mobile applications to cater efficient customer convenience. Price competition between different hiring services is mainly focused on the pre-booked service, since in the hailing market, taxis still maintain the monopoly. As clarified by the respondents to the stakeholder consultation, in the pre-booked segment, there is strong competition of hire transport intermediaries and dispatch centres/taxi apps. In this context, also short-distance ridesharing intermediaries are trying to enter the segment, focusing on lower prices and geographic coverage where the taxi offering is low (in particular, suburbs with high taxi pre-booking prices).
  • 15. Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook: Rental Car in Use & Application Analysis Australia Car Rental Market Share (%), By Car Rental Application, 2017 Airport Car Rental, XX% Non-Airport car Rental, XX% Leisure Car Rental, XX% Business Car Rental, XX% XX XX XX XX XX XX XX XX XX XX XX XX 2016 2017 2018 Australia Number of Cars Used in Car Rental Industry, 2016-2018 Source: Goldstein Research Source: Goldstein Research Source: Goldstein Research
  • 16. Market Dynamics Published By: Goldstein Research Connect With Us: Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.comCopyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 17. Growth Drivers Published By: Goldstein Research Connect With Us: Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.comCopyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 18. Rapid Urbanization  Rapid pace of urbanization in developed and growing economies such as U.S., China, Australia, and others further opening the opportunities for the car rental industry players to fill the need of economic mobility infrastructure.  Population in urban regions are shifting towards car rental and car sharing services for their routine works is one of the major reason which is fostering the demand car rentals.  Thus, urbanization giving rise to car rental and taxi services such as car sharing and car pooling services those are much cost effective than avg. Car rentals and taxi services. Further, poor public transport facilities in developing nations is also propelling the growth of car rental market.  The urbanization is changing the lifestyle of the population and also rising the awareness towards the increasing fuel emissions. The rising disposable income of the population is allowing them to spend more on commuting vehicles.  The government initiatives such as introducing favorable motor vehicle act to increase the usage of electric vehicles and car sharing services is also increasing the new taxi services in developed regions. High Medium Low Impact on Australia Car Rental Market Impact Analysis:-  Rapid urbanization will lead to the efficient daily commuting Car Rental and leasing services demand amid of growing sales of automobiles and growing traffic congestion on city roads.  Advancement in technology has already made a significant impact on the Car Rental market as it gives consumers more control over the services and it also play vital role in changing market opportunities. Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Growth Drivers Technological Advancements Urbanization Rising Need for Efficient Commuting Increasing Car Rental Leasing Services Car Rental Market Reason behind the growth of Car Rental Market, 2017-2030
  • 19. Market Restraints Published By: Goldstein Research Connect With Us: Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.comCopyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Growth Drivers Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 20. Unorganized Markets in High Potential Developing Markets  Car rental business in emerging countries such as India, Russia, Africa and South East Asia among others are growing rapidly at a CAGR of around XX% in a market that is currently dominated by the unorganized sector. The organized sector has a small portion of the pie and is expected to grow in the future. The organized sector differentiates itself from the unorganized sector in terms of its service parameters like quality of service, reliability, etc. and charges an upfront premium for that.  Securing funds to continue expansion into tier-2 cities or rural areas cities is also another challenge. The dynamics of the industry are such that once few players enters the market, a new player has to give huge promotional discounts along with significant spends on marketing. In such a case, a company which expands rapidly will have a fast mover advantage.  One of the other key features of successful car rental companies is the advanced software application that on one side, enables a business to control all sides of the business including fleet planning, usage and pricing while direct integrations allow customers to gain quick access to the offers, either directly online via the company’s website or through any other affiliate system like online car rental brokerage. It must run flawlessly and look simple to satisfy the customer. High Medium Low Impact on Australia Car Rental Market Impact Analysis:-  From a strategic point of view, different models should be used for retail and corporate customers. Corporates mostly rely on Car Rental companies for intra city transfer and work on credit. Hence, the pricing and marketing strategies should be different for these segments.  Educating your partners and bringing them on par to provide unique and consistent services to the customers is a challenge Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Market Restraints Vehicle Utilization by Vehicle Type XX% XX% XX% Comfort Luxury Budget Other Challenges Faced by Car Rental Companies  For many car rental companies, specially in big and popular cities, the biggest challenge is to deal with overseas customers. There are higher chances of risk and accident with these travelers. Many travelers are not aware with the traffic rules of the country and some of them are used to drive on the other side of the road.  One of the most important aspects of any successful business is customer satisfaction. For a car rental industry, it’s a challenge to provide the right information and complete transparency to their customers. Good customer service is very important for retaining your customers and can be an amazing way to get referred.  Brand awareness is a challenge for many companies. There are so many new rental companies in the market and they struggle for a reputed name in the market. Branding is all about reaching your targeted audience and making some buzz in your industry. Source: Goldstein Research
  • 21. Published By: Goldstein Research Connect With Us: Market Opportunity Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook
  • 22. Fig: 19: Impact of Latest Trends on Car Rental Market Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Opportunity, 2017-2030 The sharing economy Car sharing has been keeping car rental companies on their toes for a few years now. At the same time, it pushed them to expand and find opportunities in this shift in customer trends. Offering car rental by the hour was one of the first resolutions that the leading car rental companies implemented. which resulted in taking a share of the new demand. Car-sharing is a recent phenomenon in developing countries, only taking root within the last three years. Although there are few car-sharing operators in developing countries, the number of systems is growing. Car-sharing is most active in Central and South America, which has five systems in operation, and in Turkey, with three small systems. Following those two areas, China currently has two car-sharing operators, while Zoom will mark the first car- sharing operation in India The green vehicle Shifting the focus to green vehicles will not only give a more economical alternative to customers, but will contribute to a bigger cause – increasing awareness about pollution and the negative effects it has on the environment. For some Car Rental companies, this step might be as an alternative to higher oil prices, and for others, it may be a push by the rigorous emission standards that governments are imposing across countries. Trends And Opportunities The Australia economic recovery played a significant role in the performance of the travel industry. The Australia GDP growth went from XX per cent in 2017 to XX per cent in 2017. Consequently that lead to an increase in the disposable income for travellers, especially in developing countries. We can certainly argue that the increase in the buying power of consumers, combined with low-cost airfares in the airline industry, directly influenced the growth in the car rental market. Still car rental companies cannot rely only on Australia economic growth for future success. There are few more aspects that will have a disruptive effect on the car rental industry. Some of them bringing opportunities and some of them representing challenges. Impact Analysis (on the basis of Latest Trends Fleet Management XX% Government Initiative XX% Usage-Based Insurance XX% Real-time information XX% Data- enabled Car management XX% Sample
  • 23. Published By: Goldstein Research Connect With Us: Australia Car Rental MarketSegmentationAnalysis, 2017-2030 Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook : 2017- 2030
  • 24. XX XX XX XX XX XX 2016 2024 Intrastate Services Interstate Services2 Airport Transfers Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook : 2017- 2030 Australia Car Rental Market Share, By Rental Type, 2017-2030 XX% XX% XX%Interstate Services Intrastate Services Airport Transfers XX% XX% XX% 20252017 The Australia car rental market has grown to reach nearly USD XX billion in 20015-16, of the total, intrastate services revenue accounted for USD XX billion. Government is also providing the driving privileges for foreign tourists, making them eligible for driving a vehicle across the country with valid driving license and passports. Such favorable regulations and rising number of foreign tourists across major geographies has significantly driven the self-driving car rental market. Car rental service providers are now able to take advantage of internet which enables them to provide new distribution channels, ease of bookings and door step services. Technological advancement also provided the car rental operators the ability to provide services which include self- service kiosk, online check-in, loyalty programs among others to make the rental process faster and smoother. Australia Car Rental Market Y-O-Y Growth, By Rental Type, , 2017- 2030 XX% XX% XX% XX% XX% XX% XX% XX% XX% 2016e 2017f 2018f 2019f 2020f 2021f 2022f 2023f 2024f Australia Car Rental Market Size (USD Billion), By Rental Type-2017-2030
  • 25. XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% 2016 2024 Airport Transfers Intrastate Services Interstate Services Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Attractiveness and BPS Analysis by Rental Type, 2017-2030 Australia Car Rental Market Attractiveness-By Rental Type, 2017-2030 Intrastate services holds the largest revenue share in the Australia Car Rental and leasing market as this segment constitutes major taxi services and car sharing business models which are the future of the car hailing industry and likely to expand at XX% CAGR during the forecast period. Car Rental services market in China is expanding with revenues projected to grow at XX% over the forecast period. The number of licensed drivers is about three times the cars present in the country. Due to traffic problems, Australia Car Rental Market BPS Analysis- By Type 2017-2030 Intestate Services Intrastate Services XX% XX% XX% XX% XX% XX% XX% XX XX XX XX XX XX XX Airport Transfers SAMPLE
  • 26. Company Profiling Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook Outlook : 2017-2030 Published By: Goldstein Research Connect With Us:
  • 27. Hertz Corporation Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook Published By: Goldstein Research Connect With Us:
  • 28. Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook Hertz (Company Overview & Business Strategy) Founded 1926 Employees 51,458 Headquarters Japan Website www.PiHERTZ.com Key Products Internal Combustion Lift truck Reach Truck Low Lift Truck Warehouse Logistics Simple AGV (Automated Guided Vehicles) Automated storage and retrieval system Business Strategy Improves quality control structure and Australiaization: The company has adopted various methods to enhance their manufacturing structure which helps the company to improve the quality of their automobile products. Moreover, the company is looking forward towards expansion of Australiaization. Hertz Corporation Motors adopted Hertz Corporation Australia Vision in 2011 to improve the quantitative expansion across the globe. The company is investing a huge amount for research and development activities to introduce the future of material handling equipment such as hydrogen powered forklifts and automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development of their products and services. Hertz Corporation motors is one of the largest automobile anacross the globe and expected to lead other Australia companies in near future. Company Overview  Hertz Corporation Motor Corporation is a Japanese automotive and material handling equipment manufacturer headquartered in Hertz Corporation, Aichi, Japan.  The Company is traded on the New York Stock Exchange (NYSE)  Hertz Corporation was the largest automobile manufacturer in 2012 (by production) ahead of the Volkswagen Group and General Motors.  The Industrial Vehicle segment provides forklift trucks, warehouse equipment, automatic warehouse, vehicles for high-place work.  Lift trucks, which capture the top Australia market share*, are delivered to customers around the world under the Hertz Corporation, BT, RAYMOND and CESAB brands.
  • 29. XX XX XX 2014 2015 2016 Revenue(USDBillion) Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook Hertz Corporation(Revenue & Financial Analysis) Business Strategy Improves quality control structure and Australiaization: The company has adopted various methods to enhance their manufacturing structure which helps the company to improve the quality of their automobile products. Moreover, the company is looking forward towards expansion of Australiaization. Hertz Corporation Motors adopted Hertz Corporation Australia Vision in 2011 to improve the quantitative expansion across the globe. The company is investing a huge amount for research and development activities to introduce the future of material handling equipment such as hydrogen powered forklifts and automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development of their products and services. Hertz Corporation motors is one of the largest automobile and material handling equipment manufacturer across the globe and expected to lead other Australia companies in near future. XX XX XX XX XX XX XX XX XX XX XX 2014 2015 2016 Fig: 9-2 Material Handling Equipment Sales (Thousand Units), 2014-2017 XX XX XX XX XX XX XX XX XX XX XX XX XX 2014 2015 2016 Fig: 9-3 Hertz Corporation Corporation Revenue (USD Billion), 2014-2017
  • 30. Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com Australia Car Rental Market Outlook Hertz Corporation (Business Segments & Recent News) Business Strategy Improves quality control structure and Australiaization: The company has adopted various methods to enhance their manufacturing structure which helps the company to improve the quality of their automobile products. Moreover, the company is looking forward towards expansion of Australiaization. Hertz Corporation Motors adopted Hertz Corporation Australia Vision in 2011 to improve the quantitative expansion across the globe. The company is investing a huge amount for research and development activities to introduce the future of material handling equipment such as hydrogen powered forklifts and automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development of their products and services. Hertz Corporation motors is one of the largest automobile and material handling equipment manufacturer across the globe and expected to lead other Australia companies in near future. Hertz Corporation Revenue (%)-By Business Segments, 2017 XX% XX% XX% Automo tive Materia l Handlin g Other Hertz Corporation Revenue (%), By Region, 2017 XX% XX% XX% XX% XX% Japan North- America Europe Asia Other Key Findings  Hertz Corporation Corporation (TICO) has signed an agreement to acquire Vanderlande – the Australia market leader for value-added logistic process automation at airports and in the parcel market, as well as being a leading supplier for warehouses – from the company’s current owner NPM Capital  Hertz Corporation Corporation announces that it has concluded an agreement with major North American materials handling systems integrator Bastian Solutions LLC (“Bastian”) to acquire the company. The acquisition of Bastian signify Hertz Corporation' full-scale entry into the North American materials handling solutions industry amid the e-commerce boom.  To expand company’s presence in emerging countries, Hertz Corporation acquired the lift truck business of Taiwan-based Tailift Co., Ltd. In August 2015. By capitalizing on Tailift’s strength, company aimed to increase its sales in emerging c9oountries where market expansion is expected over the medium to long term.
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