SlideShare a Scribd company logo
1 of 11
Download to read offline
Digging in the hidden stories
Beyond hierarchy -
finding the treasures in the content
GEN Newslab 2013, Paris
@mschories @colorfuldata @venohr
Hierarchy by editorial decisions
What is important?
What should be in the focus?
It's the daily job for journalists.
But the designs of news websites
are mainly frameworked to show
these decisions in a
vertical ranking.
And journalists can have a
different agenda than
their readers...
How can we find
the underestimated story?
We want to find stories with a high level user
engagement rate comparing to the traffic.
The higher the factor, the higher the chance
to find the topics our readers are already
discussing - beyond the first screen stories.
Sources for the
user engagement factor
The data...
Journalist's vs. readers' ranking
Wha
Thank you!
See our #DDJ projects on
www.zeit.de/datenjournalismus
@mschories @colorfuldata @venohr

More Related Content

Viewers also liked (11)

9 presentation
9   presentation9   presentation
9 presentation
 
10 Ways to Mess Up Your Deal
10 Ways to Mess Up Your Deal10 Ways to Mess Up Your Deal
10 Ways to Mess Up Your Deal
 
4 presentation
4   presentation4   presentation
4 presentation
 
6 chicagotribune-gen-paris
6   chicagotribune-gen-paris6   chicagotribune-gen-paris
6 chicagotribune-gen-paris
 
Communications Colonoscopy
Communications ColonoscopyCommunications Colonoscopy
Communications Colonoscopy
 
Communicating the Deal, Unit 4
Communicating the Deal, Unit 4Communicating the Deal, Unit 4
Communicating the Deal, Unit 4
 
8 almasry alyoum homepage redesign
8   almasry alyoum homepage redesign8   almasry alyoum homepage redesign
8 almasry alyoum homepage redesign
 
Communicating the Deal, Unit 3
Communicating the Deal, Unit 3Communicating the Deal, Unit 3
Communicating the Deal, Unit 3
 
Gen paris presentation_alt-1
Gen paris presentation_alt-1Gen paris presentation_alt-1
Gen paris presentation_alt-1
 
Guerilla Marketing for the Real Estate Investor, Part 1
Guerilla Marketing for the Real Estate Investor, Part 1Guerilla Marketing for the Real Estate Investor, Part 1
Guerilla Marketing for the Real Estate Investor, Part 1
 
The Rise of Hospital Government Relations 2-26-15
The Rise of Hospital Government Relations 2-26-15The Rise of Hospital Government Relations 2-26-15
The Rise of Hospital Government Relations 2-26-15
 

Similar to 2 zeit online hidden treasures

Urban ixd towardscitymaking
Urban ixd towardscitymakingUrban ixd towardscitymaking
Urban ixd towardscitymakingAdhitya Arjanggi
 
Identifying Strategic Goals for 2019 Through Data
Identifying Strategic Goals for 2019 Through DataIdentifying Strategic Goals for 2019 Through Data
Identifying Strategic Goals for 2019 Through DataMediaPost
 
2013 PAPER - How the publishing industry will look like in the next few years
2013 PAPER - How the publishing industry will look like in the next few years2013 PAPER - How the publishing industry will look like in the next few years
2013 PAPER - How the publishing industry will look like in the next few yearsVanessa Speziale
 
HEL_Data_Journalism_Jessica_Mariani
HEL_Data_Journalism_Jessica_MarianiHEL_Data_Journalism_Jessica_Mariani
HEL_Data_Journalism_Jessica_Marianijessicamariani
 
Kazakh Hyperlocal And Niche Opportunities
Kazakh Hyperlocal And Niche OpportunitiesKazakh Hyperlocal And Niche Opportunities
Kazakh Hyperlocal And Niche OpportunitiesDaveLaFontaine
 
Defining a human value for innovation
Defining a human value for innovationDefining a human value for innovation
Defining a human value for innovationWeAreInnovation
 
Best Of Metro 2013
Best Of Metro 2013Best Of Metro 2013
Best Of Metro 2013Metro Media
 
Service Design Drinks Milan #4 - Sketchin - Service design for journalism and...
Service Design Drinks Milan #4 - Sketchin - Service design for journalism and...Service Design Drinks Milan #4 - Sketchin - Service design for journalism and...
Service Design Drinks Milan #4 - Sketchin - Service design for journalism and...SDDMilan
 
Service Design for journalism and contents
Service Design for journalism and contentsService Design for journalism and contents
Service Design for journalism and contentsMarco Pesani
 
Fopl ldri 03_october2017
Fopl ldri 03_october2017Fopl ldri 03_october2017
Fopl ldri 03_october2017Stephen Abram
 
Data-driven journalism, every day
Data-driven journalism, every dayData-driven journalism, every day
Data-driven journalism, every dayMirko Lorenz
 
Putting the customer at the centre of storytelling, distribution and revenue
Putting the customer at the centre of storytelling, distribution and revenuePutting the customer at the centre of storytelling, distribution and revenue
Putting the customer at the centre of storytelling, distribution and revenueThe Splice Newsroom
 
The Marketing Landscape | What to Look For in 2013
The Marketing Landscape | What to Look For in 2013The Marketing Landscape | What to Look For in 2013
The Marketing Landscape | What to Look For in 2013Sullivan Branding
 
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad Campaign
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad CampaignPeople’s Insights Volume 1, Issue 52: Vicks Mobile Ad Campaign
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad CampaignMSL
 
Helping City Councils 
Understand their Citizens 
and React
Helping City Councils 
Understand their Citizens 
and ReactHelping City Councils 
Understand their Citizens 
and React
Helping City Councils 
Understand their Citizens 
and ReactHugo Zaragoza
 
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...Dana Gardner
 
Mobile Tech 4 Social Change
Mobile Tech 4 Social ChangeMobile Tech 4 Social Change
Mobile Tech 4 Social ChangeIan Schuler
 
Digital Media Strategies 2013 - Full Report from TheMediaBriefing
Digital Media Strategies 2013 - Full Report from TheMediaBriefingDigital Media Strategies 2013 - Full Report from TheMediaBriefing
Digital Media Strategies 2013 - Full Report from TheMediaBriefingPatrick Smith
 

Similar to 2 zeit online hidden treasures (20)

Urban ixd towardscitymaking
Urban ixd towardscitymakingUrban ixd towardscitymaking
Urban ixd towardscitymaking
 
Identifying Strategic Goals for 2019 Through Data
Identifying Strategic Goals for 2019 Through DataIdentifying Strategic Goals for 2019 Through Data
Identifying Strategic Goals for 2019 Through Data
 
2013 PAPER - How the publishing industry will look like in the next few years
2013 PAPER - How the publishing industry will look like in the next few years2013 PAPER - How the publishing industry will look like in the next few years
2013 PAPER - How the publishing industry will look like in the next few years
 
HEL_Data_Journalism_Jessica_Mariani
HEL_Data_Journalism_Jessica_MarianiHEL_Data_Journalism_Jessica_Mariani
HEL_Data_Journalism_Jessica_Mariani
 
Kazakh Hyperlocal And Niche Opportunities
Kazakh Hyperlocal And Niche OpportunitiesKazakh Hyperlocal And Niche Opportunities
Kazakh Hyperlocal And Niche Opportunities
 
Defining a human value for innovation
Defining a human value for innovationDefining a human value for innovation
Defining a human value for innovation
 
Best Of Metro 2013
Best Of Metro 2013Best Of Metro 2013
Best Of Metro 2013
 
Service Design Drinks Milan #4 - Sketchin - Service design for journalism and...
Service Design Drinks Milan #4 - Sketchin - Service design for journalism and...Service Design Drinks Milan #4 - Sketchin - Service design for journalism and...
Service Design Drinks Milan #4 - Sketchin - Service design for journalism and...
 
Service Design for journalism and contents
Service Design for journalism and contentsService Design for journalism and contents
Service Design for journalism and contents
 
Fopl ldri 03_october2017
Fopl ldri 03_october2017Fopl ldri 03_october2017
Fopl ldri 03_october2017
 
Data-driven journalism, every day
Data-driven journalism, every dayData-driven journalism, every day
Data-driven journalism, every day
 
Putting the customer at the centre of storytelling, distribution and revenue
Putting the customer at the centre of storytelling, distribution and revenuePutting the customer at the centre of storytelling, distribution and revenue
Putting the customer at the centre of storytelling, distribution and revenue
 
The Marketing Landscape | What to Look For in 2013
The Marketing Landscape | What to Look For in 2013The Marketing Landscape | What to Look For in 2013
The Marketing Landscape | What to Look For in 2013
 
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad Campaign
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad CampaignPeople’s Insights Volume 1, Issue 52: Vicks Mobile Ad Campaign
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad Campaign
 
Helping City Councils 
Understand their Citizens 
and React
Helping City Councils 
Understand their Citizens 
and ReactHelping City Councils 
Understand their Citizens 
and React
Helping City Councils 
Understand their Citizens 
and React
 
Business Plan Equity campaign
Business Plan Equity campaignBusiness Plan Equity campaign
Business Plan Equity campaign
 
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
 
Businessplan Blank Spot
Businessplan Blank Spot Businessplan Blank Spot
Businessplan Blank Spot
 
Mobile Tech 4 Social Change
Mobile Tech 4 Social ChangeMobile Tech 4 Social Change
Mobile Tech 4 Social Change
 
Digital Media Strategies 2013 - Full Report from TheMediaBriefing
Digital Media Strategies 2013 - Full Report from TheMediaBriefingDigital Media Strategies 2013 - Full Report from TheMediaBriefing
Digital Media Strategies 2013 - Full Report from TheMediaBriefing
 

Recently uploaded

Opportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationOpportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationReyMonsales
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkbhavenpr
 
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election CampaignN Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaignanjanibaddipudi1
 
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docxkfjstone13
 
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docxkfjstone13
 
Vashi Escorts, {Pooja 09892124323}, Vashi Call Girls
Vashi Escorts, {Pooja 09892124323}, Vashi Call GirlsVashi Escorts, {Pooja 09892124323}, Vashi Call Girls
Vashi Escorts, {Pooja 09892124323}, Vashi Call GirlsPooja Nehwal
 
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...Axel Bruns
 
Lorenzo D'Emidio_Lavoro sullaNorth Korea .pptx
Lorenzo D'Emidio_Lavoro sullaNorth Korea .pptxLorenzo D'Emidio_Lavoro sullaNorth Korea .pptx
Lorenzo D'Emidio_Lavoro sullaNorth Korea .pptxlorenzodemidio01
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsnaxymaxyy
 
Referendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoReferendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoSABC News
 
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书Fi L
 
Chandrayaan 3 Successful Moon Landing Mission.pdf
Chandrayaan 3 Successful Moon Landing Mission.pdfChandrayaan 3 Successful Moon Landing Mission.pdf
Chandrayaan 3 Successful Moon Landing Mission.pdfauroraaudrey4826
 
Roberts Rules Cheat Sheet for LD4 Precinct Commiteemen
Roberts Rules Cheat Sheet for LD4 Precinct CommiteemenRoberts Rules Cheat Sheet for LD4 Precinct Commiteemen
Roberts Rules Cheat Sheet for LD4 Precinct Commiteemenkfjstone13
 
Brief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerBrief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerOmarCabrera39
 
Different Frontiers of Social Media War in Indonesia Elections 2024
Different Frontiers of Social Media War in Indonesia Elections 2024Different Frontiers of Social Media War in Indonesia Elections 2024
Different Frontiers of Social Media War in Indonesia Elections 2024Ismail Fahmi
 
Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!Krish109503
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012ankitnayak356677
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkbhavenpr
 
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...Pooja Nehwal
 
College Call Girls Kolhapur Aanya 8617697112 Independent Escort Service Kolhapur
College Call Girls Kolhapur Aanya 8617697112 Independent Escort Service KolhapurCollege Call Girls Kolhapur Aanya 8617697112 Independent Escort Service Kolhapur
College Call Girls Kolhapur Aanya 8617697112 Independent Escort Service KolhapurCall girls in Ahmedabad High profile
 

Recently uploaded (20)

Opportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationOpportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and information
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpk
 
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election CampaignN Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
N Chandrababu Naidu Launches 'Praja Galam' As Part of TDP’s Election Campaign
 
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
 
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
 
Vashi Escorts, {Pooja 09892124323}, Vashi Call Girls
Vashi Escorts, {Pooja 09892124323}, Vashi Call GirlsVashi Escorts, {Pooja 09892124323}, Vashi Call Girls
Vashi Escorts, {Pooja 09892124323}, Vashi Call Girls
 
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
Dynamics of Destructive Polarisation in Mainstream and Social Media: The Case...
 
Lorenzo D'Emidio_Lavoro sullaNorth Korea .pptx
Lorenzo D'Emidio_Lavoro sullaNorth Korea .pptxLorenzo D'Emidio_Lavoro sullaNorth Korea .pptx
Lorenzo D'Emidio_Lavoro sullaNorth Korea .pptx
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the rounds
 
Referendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoReferendum Party 2024 Election Manifesto
Referendum Party 2024 Election Manifesto
 
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
 
Chandrayaan 3 Successful Moon Landing Mission.pdf
Chandrayaan 3 Successful Moon Landing Mission.pdfChandrayaan 3 Successful Moon Landing Mission.pdf
Chandrayaan 3 Successful Moon Landing Mission.pdf
 
Roberts Rules Cheat Sheet for LD4 Precinct Commiteemen
Roberts Rules Cheat Sheet for LD4 Precinct CommiteemenRoberts Rules Cheat Sheet for LD4 Precinct Commiteemen
Roberts Rules Cheat Sheet for LD4 Precinct Commiteemen
 
Brief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerBrief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert Oppenheimer
 
Different Frontiers of Social Media War in Indonesia Elections 2024
Different Frontiers of Social Media War in Indonesia Elections 2024Different Frontiers of Social Media War in Indonesia Elections 2024
Different Frontiers of Social Media War in Indonesia Elections 2024
 
Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
 
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
 
College Call Girls Kolhapur Aanya 8617697112 Independent Escort Service Kolhapur
College Call Girls Kolhapur Aanya 8617697112 Independent Escort Service KolhapurCollege Call Girls Kolhapur Aanya 8617697112 Independent Escort Service Kolhapur
College Call Girls Kolhapur Aanya 8617697112 Independent Escort Service Kolhapur
 

2 zeit online hidden treasures

  • 1. Digging in the hidden stories Beyond hierarchy - finding the treasures in the content GEN Newslab 2013, Paris @mschories @colorfuldata @venohr
  • 2. Hierarchy by editorial decisions What is important? What should be in the focus? It's the daily job for journalists. But the designs of news websites are mainly frameworked to show these decisions in a vertical ranking. And journalists can have a different agenda than their readers...
  • 3. How can we find the underestimated story? We want to find stories with a high level user engagement rate comparing to the traffic. The higher the factor, the higher the chance to find the topics our readers are already discussing - beyond the first screen stories.
  • 4. Sources for the user engagement factor
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Thank you! See our #DDJ projects on www.zeit.de/datenjournalismus @mschories @colorfuldata @venohr