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Gen paris presentation_alt-1

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Gen paris presentation_alt-1

  1. 1. “Rethink your homepage inthe context of user-engagement”Sybren Kooistra [Datajournalist annex ‘hacker’]Thijs Balder [Designer annex ‘hacker’]Hay Kranen [Programmer annex ‘hacker’]AMSTERDAM – THE NETHERLANDS
  2. 2. How people consume the newsThree Major trendsPersonalizedSocialMobileThe way YOU want the news(but) Via third parties
  3. 3. How people consume the newsThree Major trendsPersonalizedSocialMobileNews through the interests of others(but again) Via third parties
  4. 4. How people consume the newsThree Major trendsPersonalizedSocialMobileMobile firstPc second
  5. 5. It does not give you onlythat what you want to seeInstead the website givesyou a little bit ofeverything, for everyone...The all toofamiliar websiteIt is NOT personalized
  6. 6. It does not give you anyinsight into what yourfriends think about thenewsAll it tells you, is what hasbeen read the most andwe think you should read…The all toofamiliar websiteIt has NO social elements
  7. 7. Even though more andmore traffic comes viamobile phone and tablet,the website has not beendesigned with phone andtablet first in mind…The all toofamiliar websiteIt is NOT mobile first
  8. 8. Volkskrant FeedPersonalizedSocialMobile
  9. 9. Thank you @GEN 2013Thank you Hackerzz

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