How to kickstart your marketing automation during the holidays and into 2018
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In this webinar presentation, Jamie explains: • Which digital tools you should use to supercharge your marketing program now and in 2018 • How to optimize your marketing automation campaigns • How to avoid the most common marketing automation mistakes
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How to kickstart your marketing automation during the holidays and into 2018
- 1. How to Kickstart Your Marketing Automation During the Holidays and into 2018 Free webinar with Jamie Turner
- 2. Agenda • The webinar will take approx. 1 hour • Live Q&A session at the end • #GRAutomationHub
- 4. Let’s Get to Know One Another
- 5. The thing I love to do most is to help people like you SELL MORE STUFF
- 6. What You’ll Learn Today • Digital tools you should use to supercharge your marketing program now and in 2018. • Insider techniques I use to make sure I grow revenues every year. • How to optimize your marketing automation campaigns so that they generate the results you’re looking for. • The most common mistakes people make when developing their plans for the upcoming year.
- 8. Paid Search Online Display Influencer Marketing Marketing Automation Paid Social Digital Marketing
- 9. Paid Search
- 16. Influencer Marketing Tips and Techniques
- 24. Marketing Automation Insights SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL SAY LEAD GENERATION IS THE #1 GOAL OF BUSINESSES USE MARKETING AUTOMATION 89%61%51% Facts and Figures Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies. B2B OR B2C 8% of those using marketing automation reported an increase in revenues within 6 months. 40% saw increase after 2 years. LONG TERM GOALS Source: EmailMonday.com
- 25. 53 53% see higher conversion rates from initial response to MQL. 63 63% are outgrowing their competitors. 67 67% say they see at least a 10% increase in sales opportunities. Marketing Automation Insights Source: EmailMonday.com
- 26. 5 Kinds of Marketing Automation Campaigns Introductory Welcome Engagement Keep Brand Top-of-Mind Re-Engagement Engage Lapsed Prospects Promotional Bottom of the Sales Funnel Retention Onboarding, Upsell, Renewal
- 27. Marketing Automation Tips and Techniques
- 32. Paid Search Online Display Influencer Marketing Marketing Automation Paid Social Available Options
- 35. Twitter
- 36. Instagram 1. Photo Ads 2. Video Ads 3. Carousel Ads 4. Stories Ads
- 40. Snapchat
- 41. Facebook
- 42. Facebook 1. Mobile News Feed 2. Desktop News Feed 3. Instagram Feed 4. Audience Network Native 5. Others
- 43. Video Ad (Facebook) —> Landing Page —> Conversion
- 44. Optimizing Your Marketing Automation Campaign by Understanding Customer Lifetime Value.
- 45. Calculating Customer Lifetime Value • The starting point for calculating the ROI of a marketing campaign is to understand your Customer Lifetime Value (CLV). • In its simplest form, CLV is the amount of revenue you generate on a per customer basis over the course of the average customer’s engagement with your business. • (There are more complex versions of CLV worth discussing, but for our purposes here, let’s stick with the simplified version mentioned above.)
- 46. Example of CLV • As an example, lets say you’re a B2B company that generates about $15,000 per year from your typical client. • If the average client stays with your firm for 2 years, then your CLV is $30,000. • Again, that’s a vastly simplified version of CLV, but it’s a good starting point. • Which leads to the next topic — calculating your Cost per Sale.
- 47. Cost per Sale (CPS) • If you’re CLV is $30,000, then the next logical step is to understand your Cost per Sale (CPS). • A typical CPS is about 10% of your CLV. • Of course, ideally, you would have a lower CPS of say 5%, but that typically happens after you’ve optimized your campaign over the course of time. • So, in the example mentioned above, the CPS would be about $3,000. • This is what you’re shooting for, and leads us to the next question — how to calculate the ROI of your campaign.
- 48. Calculating the ROI • If your Cost per Sale (CPS) is $3,000, that means you have to attract prospects, then convert them into leads, and then convert the leads into customers — all for $3,000. • It’s not as simple as it looks. • Let’s say you’re running a B2B marketing campaign that uses content marketing, online display, mobile display, trade shows, and email marketing in the mix. • Let’s also say that in any given month, you might have 20,000 prospects land on your website as a result of you campaign.
- 49. Calculating the ROI • Of those 20,000 prospects, only 100 of those might become actual leads for your sales force. • Of those 100 leads, only 1 of them might become a paying client. • If it cost you $3,000 to drive 20,000 prospects to your website, and 100 of of those turned into leads, which netted 1 new client, then you have a viable campaign. • Of course, you might do better or worse than the example outlined above.
- 50. Insider Techniques to Make 2018 Your Best Year Ever
- 52. Choose Your Three Words
- 53. Start a MasterMind Group
- 54. Three Most Common Mistakes People Make When Making Plans for the Next Year.
- 55. Planning for a sprint when it’s actually a marathon.
- 56. Getting distracted by sideways energy.
- 57. Don’t confuse concepts for execution.
- 58. The One Thing I Want You to Remember
- 59. If you don’t take action, nothing happens.
- 62. Become a certified marketing expert with GetResponse! certification.getresponse.com