Description

1. Not showing his face yet shows
superiority to the viewer. He is also
dressing very smartly.
Direct address to the viewer by
zooming in on his facial features,
especially his eyes.
Showcasing the man’s strength to
portray the user of the aftershave as
strong. It is also taken in a dark area.
First sign of him fighting against water –
a very powerful form.
Text is shown with some kerning to perhaps
show instability. The man also does not look
happy and is not addressing the viewer.
More zoomed out shot of him punching
underwater again, showing the same
message but emphasising how insignificant
he looks because it is taken from far away.
Another similar shot to the start, except it
is taken from far away again. It is also
taken in a mirror which could mean that he
is happy with his appearance.
Zooming in on watch shows wealth.
The car also shows wealth, as well as
showing organisation since it is going
fast.
The same scene but the shot is taken
from another angle so you can now
see the woman’s face.
The man is not making eye contact with
the camera to show superiority to the
viewer.
A nice view in the background shows
wealth.
Shot of the man’s face with buildings in the
background to show success and superiority
since the shot is taken from below.
Second view of water, now shown
through the ocean which makes it
seem more powerful.
A closer shot of the man’s face but he is now
seen to be smiling, causing ease with the
Trying to replicate emotions of love and
happiness of seeing someone again;
the women’s face is not shown at first
which interests the viewer.

2. Similar to the shot before, the woman is
also now seen to be smiling but is not
making eye contact with the camera to
show superiority.
Emphasising how insignificant everyone in
the sea is compared to the sea itself.
Man shown throughout is shown to be with
those people in the sea, perhaps suggesting
that he is insignificant without the
aftershave.
Both the man and woman are shot from far
away and look to be watching the sea, as if
in awe of its power.
Looking away from camera shows superiority
and showing only his face.
Aftershave bottle is made to replicate the
sea (hence the background), meaning it is
objectifying one of the most powerful
forms.
A slight glitch in the editing to cause a
transition to the other type of aftershave
that they are selling.
This “Ultra Blue” aftershave could be
objectifying the whites of the waves
which are also violent and powerful