Digital marketing is the use of social media to market products and services. It is the most widespread and effective form of marketing today, with over 3.7 billion people using social media. The 4E framework is a technique for determining how to market on social media to gain attention, including excitement, education, experience, and engagement. Digital marketing is more aligned with consumers' mobile shopping habits and will remain the top marketing approach for a long time due to its effectiveness.

1. Digital Marketing
By: George Parlett

2. What Is Digital Marketing
Digital Marketing is the way that organizations use social media to market their products
and their services. Digital Marketing is by far the most widespread and most effective
way of marketing that we have today. There are over 3.7 billion people around the world
with some type of social media platform and because of that many smaller businesses
get noticed and are able to grow their ideas and their dreams.

3. 4E Framework of Digital Marketing
The 4E Framework is a technique used
by businesses to help determine how to
market certain ways on social media to
gain the user’s attention. The 4E
Framework includes Excitement,
Education, Experience, Engagement.
Businesses can use this technique
through many different ways such as
blogs, websites, games, or videos.

4. Excitement
This is probably the most important part of the 4E Framework of digital and all
other parts of marketing. The reason why excitement is the most important part of
the 3E Framework process is because excitement is what kicks it all off. For
example, think of a time when you are sitting on your couch watching TV and than
an Apple commercial comes on explaining the new Iphone and the new features,
that is what builds excitement in a consumer.

5. Education
Education is the next step in this process and is also very
important for the consumer. This step helps educate or
teach the consumer of what they are about to invest in, or
the features of the products or services. For example when
you buy a gatorade drink the nutrition label on the back
helps educate you on what you are about to consume.

6. Experience
Experience is an important part of the framework process but is more or less a
bridge to the final step of the process engagement. Experience includes the fun
and ways the consumer has during the long or short process to buy the product or
service.

7. Engagement
Engagement is definitely the second most important step of the 4E framework
because letting and giving that access to the customer so they can see how it
works in videos or even simulations. For example when you are shopping on
Amazon and you want to buy something there are a list of photos of different
angles of the product to entice the buying process.

8. Digital Markting
The difference between Digital Marketing and other types of marketing is the
effectiveness of it. Think of all the times when people used to have to explain in
person about a product and now all you have to do is click a link to a video that
explains the product or service and then you can buy it. Digital Marketing is more
aligned to the mobile-centric shopping habits of consumers.

9. Digital Marketing Future
Digital marketing is the most important form of marketing because of many
reasons, it is our future. Soon there will be technology that exists that many of us
would have never dreamed as possible. So if businesses adapt to become a more
technological/digital based business then there future could be bright.

10. Digital Marketing
Digital Marketing is what is here now as the leading way to advertise and market
and will remain as the top for a very long time. So this is Digital Marketing.