Many organizations know they need to up their data capacities, but rely on delegating or hiring away the problem. They may propose a talented professional like Gary in accounting set up a workshop or clinic to help co-workers, when Gary is not in the business of data education strategy and doesn't have the time anyway. This instinct is similar to the one to hire a team of advanced data scientists and have *them* figure out the problems of data strategy and culture. These personnel shortcuts won't work. It takes a ground-up, systematic approach to build data capacities, assisted by someone who specializes in this strategy.