This webinar aired Thursday March 24 and demonstrated the importance of a mobile recruiting strategy for companies interested in sourcing candidates on their mobile phones. Statistics indicate Google is the primary search engine used for job seekers.

1. The Science of Mobile Recruitment
Dave Tuttle, CPO

2. A P P VA U LT E N T E R P R I S E B A C K G R O U N D
Launched in 2002
Based in Atlanta with Offices in Denver, Miami, Seattle and Ireland
Recruitment Marketing: Database, Technology and Agency Services
Clients Include Fortune 1000 Companies Both in US and UK
AppVault Overview

3. A g e n d a
Agenda:
Overview
Trends and Statistics
Google Mobile Optimization
Best Practices
The Science Behind Engaging Mobile
Candidates

4. Mobile Statistics…
30% of Google Searches are employment
related
64% of professionals browse career
opportunities on a mobile device
45% of job seeker apply via a mobile
device
G o o g l e S t a t i s t i c s

5. Mobile Statistics…
54% of people aged 44-54 and 35%
of people aged 55 and over
use mobile devices to search for
jobs.
15% of Americans are “mobile only”
internet users
45% of 13-24 year olds are
spending over 4 hours daily on
their smartphones and tablets.
G o o g l e S t a t i s t i c s

6. What Candidates Don’t Apply
It’s all about the resume…
No Resume Stored on Mobile Device – 38%
Could Not Customize Resume – 36%
L i n k e d I n S u r v e y

7. What Candidates Expect to See…
Current Job Openings – 94%
Description of Company Culture – 72%
Company History – 61%
Benefits Information – 56%
Profiles of Employees – 45%
L i n k e d I n S u r v e y

8. A g e n d a
Agenda:
Overview
Trends and Statistics
Google Mobile Optimization
Best Practices
The Science Behind Engaging Mobile
Candidates