Data Restart 2022: Marina Mchedlishvili - How to build strong data strategies...
TagCommander-Factsheet-PMS-EN-WEB
1. Show your customers you respect their privacy, and comply with International
and US guidelines with TagCommander’s Privacy Management solution. This
cutting-edge tool enables enterprises to maximise their data governance initiatives
by streamlining user privacy management and securing the collection and
transmission of sensitive data.
PRIVACY MANAGEMENT
THE PERILS OF DATA COLLECTION AND DATA MANAGEMENT
The emergence of “big data” and data driven marketing has created numerous challenges for businesses
from a user-privacy and data-security standpoint. New technologies have facilitated the collection of an
array of user attributes enabling marketers to present visitors with customised web experiences. However,
data collected by third parties is often done at the user’s expense and has spurred laws like the e-Privacy
Directive in Europe or Do Not Track in the US.
Collecting this data also presents certain risks as it can be intercepted and used maliciously.
SIMPLIFYING PRIVACY MANAGEMENT AND ENSURING DATA SAFETY
TagCommander provides a platform solution for managing complex data governance programs that
preserve privacy, promote transparency and augment security of sensitive information.
By facilitating the deployment of tag-based
solutions consistently across your website,
TagCommander:
1. enables you to interact with your audience and
gain their consent to use tracking cookies;
2. creates a mechanism for detecting when users
have accepted third-party cookies and determines
whether or not to display tracking tags based on
your pre-defined criteria.
TagCommander informs marketers of the data
collected through tags and prevents data leakage
through its advanced firewall and intrusion
detection technologies, which helps to identify
and block potential data breaches during the user
interaction, network transmission and data storage
processes.
MAIN BENEFITS:
• Enforce data collection standards and policies
• Support privacy initiatives
• Simplify opt-out and «do not track» procedures
• Define how and where the privacy module is
displayed and the message conveyed
• Advanced data leakage detection and data
encryption technologies
FACT SHEET
A tag management system allows
organizations to enforce tag standardization
across applications, sites, and users. This
consistency supports a broad measurement
framework, common measurement
heuristics, technical best practices, and
privacy and regulatory compliance
mandates.
Forrester Research Inc.
