Prezentacja Marca Springera (Russmedia Digital) na konferencji Digital Journalism Day (21 maja 2015) w SWPS

1. Live-­‐Reporting
on
a
(hyper-­‐)local
level
Marc
Springer,
Russmedia
Digital
Editor
in
Chief,
vienna.at
+
VOL.AT
@SpringerMa

2. Who
we
are?
• We
belong
to
Russmedia
,
an
international
media
company,
based
in
Austria!
• The
Name
is
from
the
founder
Eugen
Russ
(1877-­‐1962)
• Headquarter:
Schwarzach

3. Our
Digital
Flagship
• VOL.AT:
70
%
reach
• Main
Market:
Vorarlberg
– 380.000
Inhabitants
Out
of
this
we
generate:
• 60+
Mio.
PI/month
• More
than
1
Million
UC/month
• More
than
8
Million
Visits/month
• +40
%
Mobile
Traffic
(increasing)

4. We
work
on
...
Why?
We
try
to
think
and
work
–
in
a
lot
of
ways
–
like
blogger!
It‘s
open
source
-­‐ Continously
development
to
cover
our
needs
in
the
newsroom

5. Newsroom
Organization
• 1
Editor
in
Chief
•
3
Video
Journalists
• 6
FTE:
VOL.AT-­‐Newsportal
• 1
FTE
„Data
&
Social“
• 1.5
FTE:
Hyperlocal-­‐Project
gemeinde.vol.at
-­‐>
96
communities

6. We
call
our
VJs
...
MoJo

7. What‘s
a
MoJo?

8. Out
in
the
field
...

9. MoJo
=
„Mobile
Journalist“
Fully
equiped:
iPhone
Semi-­‐Pro-­‐Camera
Canon
70D
Laptop
„Mini
Cooper“

10. Live-­‐Coverage
MoJo
• Breaking
News
• Press
Conferences
• Special
Events
like
Elections
• Live-­‐Blogging
• Unique
Content
Newsroom-­‐Staff
• Live-­‐Blogging
• News-­‐Push
Notifications
• Social
Media
• Background
• Curating
Articles/Agency
Content

11. Live-­‐Reporting
in
the
past
on
a
(hyper-­‐)local
level
Liveblogging
worked
Livestreaming:
too
expensive
and
complicated

12. Live-­‐Reporting
1.0
(for
us)
-­‐
Mini
Cooper
equiped:
Mobile
Data
Transfer
Technology
System
-­‐
Laptop
needed
-­‐
Special
Streaming
Software
needed

13. Live-­‐Reporting
1.0
Too
much
steps
for
the
MoJo
and
Newsroom-­‐Staff
-­‐ Calling
the
newsroom
-­‐ Taking
pictures,
recording
and
cutting
1st
video
-­‐ Installing
Semi-­‐Pro-­‐Cam
and
booting
Laptop
for
livestreaming
-­‐ Livestreams
wasn‘t
available
on
demand

14. Live-­‐Reporting
2.0
(for
us)
• First
video:
Vine
–
directly
pushed
on
our
starting
page
• Live-­‐Blogging
out
of
the
field

15. Live-­‐Reporting
2.0
Livestreaming
by
iPhone
– Livestream.com
– On
demand
available

16. Live-­‐Reporting
2.0
Hangout
Newsroom
&
MoJo

17. Live-­‐Reporting
2.0
• Drone-­‐Videos
and
pictures

18. Live-­‐Reporting:
Local
Elections

19. Live-­‐Reporting:
Local
Elections

20. Live-­‐Reporting:
Local
Elections
• YouTube
Hangouts
• Live-­‐Interviews
• Live-­‐Discussions
with
Polls

21. Live-­‐Reporting:
Datacenter
• Election-­‐Results
live:
mobile
&
desktop

22. Live-­‐Reporting:
Local
elections
• Using
Social
Media
• SoMe-­‐Liveblogs/Wall

23. Measuring
&
optimizing
content
• Live-­‐Statistics
in
Real-­‐Time
• A/B-­‐Testing

24. Thank
you
for
your
attention

25.
Marc
Springer,
Russmedia
Digital
Editor
in
Chief,
vienna.at
+
VOL.AT
@SpringerMa
marc.springer@russmedia.com