Some brief insight how we can make eCommerce easy and simple

1. Easy Commerce TM
Gaurav Lal

2. eCommerce - Current Ecosystem
Research Make a Decision Buy
iPhone 6 is
new phone
Find a product
Research
Influencers
Friend Sales Rep
Samsung has
bigger screen
Make a Decision
iPhone 6 is
the best
Friend Sales Rep
Samsung is
the best
emotional factors
- Is the store representative
giving enough space?
- How is the Packaging of
the product/ store…?
- Maslows’s law – What is
the need, want and desire?
- Any discount, free stuff
Buy
Delivered to
my door step
Try and Pick
from the store
Channels - Process
Influencers

3. Channel – Strengths and Weakness
• Quick find ability of the product
• Convenience
Areas which can improve
• Helping the customer make the right/
informed decision
• Not confusing the customer with too many
options
• Increase trust – payment and delivery
• Helping the customer make the right/
informed decision
• Better trust – in person
• Can touch and try the product
Areas which can improve
• Not convenient, can be tiring
• Does not know the customer
• Long queues on POS
• Difficult to find a product
• SR can intrude into the privacy
Online Store

4. • Know the customer and personalize
• Quick find ability of the product (online or in store)
• Persuade and help the customer in making the right/ informed decision
• Reduce the gap between offline and online world. Make systems more intelligent and smarter
• Social integration, as shopping is a social event
Define ‘Easy Commerce’

5. Factors which influence eCommerce

6. Integrating offline n Online – creating stickiness
• For fast consumables, like bread, milk, eggs etc… automatically push notifications - use IOT
• Based on the grocery shopping – provide recipes
• Provide an avataar/ angel (like Siri) to provide recommendations – Recommendation tool
• Eg… Q which camera is the best
Angel - asks some basic questions (budget, type of photography) and recommends
• OR – I am going for vacation to Paris, please help me with clothing?
Angel – Sure. Paris will be going through winter. Hence I recommend ……
I am going to
Paris Its winter in
Paris. 2 deg C
Recommended look
BUY
Disruptive

7. Future State - Day in the life…
Weekend finally…
let me complete the
household shopping
Saturday, Morning
Hi John, the map
will guide you to
Aisle 14. Kim is
waiting…
While entering the store
OK, Toy I can 3D
print at home Clock and griller
I can order
online, nothing
urgent
Will goto the
store after lunch
to buy washing
machine
John, I see you
are near the
store.
I will ask Kim to
help you out with
Washing
machine
Store
Washing machine, Aisle
KIM scans the
machine and shows
an AR demo
John scans the
code and pays
through Mwallet