Nearly a decade ago, people thought the Internet to be a fad. Those days are unquestionably gone. Since the mid of 1990s, Internet and its countless applications, technologies and tools have been adopted quickly by most of the businesses. Internet has affected communication paradigms, workforce mobility, information access and dissemination, advertising methods, business practices and operational methods of businesses across sectors and domains.
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Impact of Internet on Business
1. Impact of Internet on Business
Gary Martin
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2. Nearly a decade ago, people thought the Internet to be a fad. Those days
are unquestionably gone. Since the mid of 1990s, Internet and its
countless applications, technologies and tools have been adopted quickly
by most of the businesses. Internet has affected communication
paradigms, workforce mobility, information access and dissemination,
advertising methods, business practices and operational methods of
businesses across sectors and domains.
3. Internet is a gift for most businesses and allows to automate processes
and operations of information faster. To survive the businesses are no
longer dependent on its local customer base, it is now worldwide
audience for its services and goods. It also changed the communication
processes with employees, and manages and finds the competition. Now
we will see some other Internet impacts on businesses.
4. • Local to global: Proper maintenance of a business website can lead to
getting customers worldwide. This has been proved even by many small
businesses are. There are so many other ways to market through Internet
like emails, social networking, website, etc. These allow businesses to
communicate with the customers worldwide from their offices.
5. • Workforce mobility: Wireless Internet options in smartphones,
notebooks and other mobile devices let off site employees, busy
executives and frequent travelers work anywhere and at any time without
being bound to a traditional office environment. It enables employees to
collaborate on projects across locations and geographical boundaries.
Businesses rely on services such as emails, Webinars, etc. to make
presentations, to conduct their business, or have meetings. It is saving
much time for the people and to the business.
6. • Marketing and advertising: Every business now have the competition all
over the world. It has a vital importance that a business owner knows
what their customers want and deliver it. Comments on a website,
feedback forms, questionnaires and surveys can be used to monitor a
business customer’s needs. Advertising on the Internet extends the
business ability to attract the customers from every corner of the globe.
Search engine optimization (also referred to as SEO) banner placement
and websites, allow the business to reach millions of potential customers
and to have a presence on the Internet.
7. • Research: Businesses use the Internet to research pricing information,
methods of creating new products and new product ideas. You can
research the competition by knowing what products and services are
offered and their unique features. If a company is planning to expand into
a particular location, the company can research on what products and
services would sell best in those areas according to population and its
needs.
8. Internet provides endless opportunities to the businesses. As Internet is
accessible worldwide, companies can target the potential customers
across the globe and can transform the business according to them. Most
companies are trying to educate about their products and service in the
public through the content in their websites and blogs, which helps know
more about he company, its products and services, and the features.
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