Global automaker
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A case study on Toyota based on setting product strategy
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Global automaker
- 1. The Cars we drive say a lot about us … So let’s drive the best and that is …
- 2. Here it is…
- 5. What makes our product different from others!!!???
- 7. And that’s why we
- 8. Design
- 10. “ ” • • •
- 11. Luxury Products
- 12. United States • Size • Dependability • Comfort China • Bigger and Gaudier logo Europe • Brand Heritage • Attention to detail So what’s our Luxury division….
- 13. Our Luxury Brand
- 14. – ... ???
- 15. It is here… The first mass-produced hybrid car: PRIUS
- 16. Vans Trucks Sedans SUVs Wagons Sienna Tacoma Avalon 4Runner Prius Plug-in Previa Tundra Crew Max Camry FJ Cruiser Prius V Tarago Tundra Double Cap Corolla Highland er Prius C Estima Tundra Regular Cap Echo Highland er hybrid T 100 Prius Land cruiser
- 17. … 1. Toyota has built a huge manufacturing capacity that can produce millions of cars each year for a wide variety of consumers. Why was it able to become so much bigger than any other manufacturer? 2. Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?
- 18. Answer 1... • launched Cressida : fuel-efficient with lot more space. • developed Corona and Corolla: basic features and key to the company’s new level cars. • products with wide variety of range in price, size, and features. • developed its showroom to target young adults so that they feel comfortable
- 19. Answer 2… Yes, of course it’s the right decision to manufacture for everyone. It is targeting a mass consumer. This would enable it to generate a huge amount of money from its customer.
- 21. Created by Garima Sharma, BIT Mesra during a marketing internship, by Prof. Sameer Mathur, IIM Lucknow.