The document outlines a consulting project's plan to have 1,000 successful water stations installed by the end of the year. It defines a successful water station as one that is empowered and trained to further impact the community, has a strong relationship with the company, and elicits the company's brand. The plan is to achieve this through raising awareness among end users, educating local entrepreneurs, and training employees. Specific strategies include rural marketing using a mobile van and "bait-and-catch" model, as well as providing education on nanotechnology and training on sales, administration, and skills like logistics and finance for supervisors.
2. REDEFINING SHORT TERM
MISSION
“We aim to have 1.000 installed
water stations by the end of the
year”
We should aim to have 1.000
SUCCESSFUL water stations
3. WHAT IS A SUCCESSFUL
WATER STATION?
• Empowered and trained to further impact the community
• Strong relationship to and communication with the company
• Elicits the brand of the company to the end consumers
4. HOW DO WE ACHIEVE
SUCCESSFUL WATER STATIONS?
• Raising awareness to the end users
• Educating local entrepreneurs
• Training the Gongali Model employees
5. EDUCATION
• Opportunity to create more effective water stations
• Stronger network, improved feedback channels, increased
cash flows & greater reach into the community
• Frequent and often:
• Education about nanotechnology
• Training on sales and administration
6. AWARENESS
• Opportunity to position the company as a leader in the
mind of the users
• Increases the pool of potential local entrepreneurs to
choose from & reduces customer acquisition cost
• Rural marketing:
• Mobile van
• Bait-and-catch model
7. TRAINING
• Opportunity to foster the brand reputation
• All employees must have proper direction in order to
achieve the correct goals
• For supervisors to learn:
• Skills: S&M, Logistics, Finance, HR
• Recognize talent to attract the right entrepreneurs
• Put in place correct incentives to follow that
