My company will provide bus tours to concerts, plays, operas and museums to help address the lack of music programs in schools. Customers will be able to book tours online or by phone and receive transportation, information about performances, snacks and party favors. For every tour, $50 will be donated to a school with low music funding. The target market is people aged 12-18 across Illinois who love music. Projections estimate 3,200 tickets will be sold for $800,000 in gross revenue and $792,500 in net profit. Startup costs of $209,586 are needed including $139,000 for buses.

1. Music Around the World
Where music flows from one place to
another.

2. [Problem/Unmet Need]
Addresses the lack of music classes and musical involvement in schools
across America
Solves the problem of people of all ages seeking music-based trips but not
knowing how to create them
Eliminates the hassle of driving to concerts and planning transportation
Cps is in a billion dollar debt and will need to cut some things, and music
classes could be at a high risk of being apart of that

3. [Solution/How Business Fills Need]
My company will take students,
parents, adults seeking musical
entertainment to concerts and
musical performances. We will
provide the transportation via
bus, background information on
the musical performance, party
favors, and snacks.
Plays, operas, concerts, museums

4. [Mission and Social Impact]
My company catches the interest of
artist, fans, and musicians more
than any other tour because it is
designed and made just for them. My
customers tour the country and their
town, and broaden their mind even
more!
My business socially responsible
because for every tour that we host,
we give $50 to a school with low
funding for a music program.

5. [Description of Product/Service]
Choose your tour option from a
variety of options on the
website
View times and dates of this tour’s
availability
Book your tour based on preference
and availability
Via website booking or calling
You will receive your itinerary and
details via email
Show up for tour!

6. [Business Model]Description of Expenses
Variable Material
Expenses
Total: $71.72
Item $#
Gas $1.17
Tickets $70
Party Favors .40
Non-Alcoholic
Beverages
.50
Fixed Expenses Total: $362
Item $
Insurance $342
Advertising $20
Economics of One Unit
Selling Price $250
Cost of var. materials exp. $[71.72]
Cost of labor 112.06]
Other variable costs [0]
Total COGS/ COSS $[183.78]
Contribution Margin $[66.22]
Definition of One Unit
[One Ticket to One Bus Tour]
Monthly Break Even Units
$[433.72]
= [6.5] ≈ [7] units
$[66.22]

7. [Market Analysis]
Description of Target Consumer
Demographics Geographics
-$40,000+
-All Races
-12-18
My customers live all across
Illinois
Psychographics Buying Patterns
-Love to hear music
-Interested in different genres of
music.
-Interested in places that revolve
around music.
-Upbeat
-Excited
-Increase in summer months or
school breaks
Total Population
Target Market
Population
[2,695,598
]
Market Size
(based on
survey)
Target Market Size
Market Statistics
Industry
Name:
Arts, Entertainment, and Recreation:
NAICS 71. My business fits into this
industry because it provides a service
focus on cultural entertainment and live
performances.
Annual
Industry Sales:
$564 Billion
[500,000]
[300,000]

8. [Marketing and Sales]
Facebook, twitter, Instagram
-Use #tourthemusic
-Post positive customer review
-Play music from upcoming tours
Business Cards
Advertisements

9. [Competition]
Music Around the World Green Tortoise Adventure
Travel
Factor 1 Mines would be $15 per person $75-500 per person and for the
whole trip
Factor 2 We are cheaper with an experience
that will broaden youth mines.
The are very supplying to their com
Factor 3 [Specials for a group of 10 and
more. Holiday specials as well as
specials for broadway shows.]
Holiday specials for certain trips to
certain places.
Your Competitive Advantages
1. More affordable
2. Based around schools and their students
3. We are in state

10. [Qualifications]
1.-Outgoing
2. -Punctual
3. -Very Outspoken
4. -Experienced
5. -Enthusiastic
6. -People Person
7. -Entertaining
8. -Choir
9. -Band
10.-NFTE student

11. [Sales Projections]
Total Units
3,200 tickets
Gross Revenue
$[800,000]
Net Profit
$[792,500]

12. [Start-up Funds]
Item Why Needed Cost
Buses We need buses so that we can transport
our customers.
$$139,000
Total Startup Expenditures $[139,000]
Emergency Fund 69,500
Reserve for Fixed Expenses 1,086
Total Startup Investment 209,586
ROI: Return on Investment
$792,500
= [3.7]%
$[209,586]
ROS: Return on Sales
$[792,500]
= [99]%
$[800,000]

13. [Music Around the World]
Where music flows from one
place to another.