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Western Museums Association
2012 Annual Meeting


   Successful Development Models for University and Public
   Museums
   October 24, 1:45 – 3:00 p.m.

   Moderator
   Jill Hartz, Executive Director, Jordan Schnitzer Museum of Art
   University of Oregon, Eugene, OR

   Presenters
   Deidre Sandvick, Director of Development for University Arts
   University of Oregon, Eugene, OR

   Melissa Russo, Director of Institutional Advancement
   Chabot Space & Science Center, Oakland, CA

   Greg Polzin, Director, Fundraising & Development
   Palm Springs Art Museum, Palm Springs, CA
Using Exhibition “Action Teams”
  to Build Donor Engagement



         Western Museums Association
            2012 Annual Meeting
How can we use an upcoming major
exhibition to engage new constituents and
deepen ongoing relationships with donors?
Our Mission Statement:


The Jordan Schnitzer Museum of Art enhances the
  University of Oregon’s academic mission and
 furthers the appreciation and enjoyment of the
        visual arts for the general public.
JSMA facts:
       - The museum opened in 1933
       - Initially housed the Murray Warner Oriental Art Collection
       - Asian art now comprises about 60% of the collection
       - Nearly 70,000sf (galleries = 20,000sf)
       - Accredited by the AAM

       - 15 F/T staff; 50 student workers
       - University of Oregon approx. 50% of the budget
       - Nearly a $3M budget
The Birth of the “Action Team”

Goals:
- Raise funds for specific exhibitions
- Involve both the on and off campus communities
- Attract new people to the JSMA
Who should be on the Action Team?

- Board members
- Docents
- Faculty
- Students
- Interested community members
And…
- Ask involved donors for suggestions
First meeting:

- Project overview with curator
  - Themes; Exhibition Goals
- Brainstorm
  - Marketing: constituents, plan for visibility
  - Education: programs (based on learning objectives)
  - Development: prospects, events
- Determine next actions by team members
Subsequently:

-   Individual contact with appropriate staff
-   Status meeting for larger projects/events
-   Update emails to team members
-   Exhibition preview
-   Attending/introducing program speakers
-   Concluding evaluation meeting
Tough by Nature
Portraits of Cowgirls and Ranch Women of the American West
Tough by Nature Action Team

Primary Goals:
- Raise $50,000 for a catalog
- Highlight local community members in
  exhibition programs
Tough by Nature Action Team

Three small fundraising events – two at the artist’s home, one at the
museum – raised $58,000

The “hoedown” with music, appetizers, and dancing – free for
members, small fee for community

Involved several prominent community women who run ranches or
farms, as well as some of the featured ranchwomen in the exhibition on
two moderated panels – standing room only audience
Action Teams Can:

Engage Donors in a Meaningful Way
Introduce New Constituents to the Museum
Raise Funds
Identify Potential Partners for Programs

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Successful Development Models for University and Public Museums

  • 1. Western Museums Association 2012 Annual Meeting Successful Development Models for University and Public Museums October 24, 1:45 – 3:00 p.m. Moderator Jill Hartz, Executive Director, Jordan Schnitzer Museum of Art University of Oregon, Eugene, OR Presenters Deidre Sandvick, Director of Development for University Arts University of Oregon, Eugene, OR Melissa Russo, Director of Institutional Advancement Chabot Space & Science Center, Oakland, CA Greg Polzin, Director, Fundraising & Development Palm Springs Art Museum, Palm Springs, CA
  • 2. Using Exhibition “Action Teams” to Build Donor Engagement Western Museums Association 2012 Annual Meeting
  • 3. How can we use an upcoming major exhibition to engage new constituents and deepen ongoing relationships with donors?
  • 4. Our Mission Statement: The Jordan Schnitzer Museum of Art enhances the University of Oregon’s academic mission and furthers the appreciation and enjoyment of the visual arts for the general public.
  • 5. JSMA facts: - The museum opened in 1933 - Initially housed the Murray Warner Oriental Art Collection - Asian art now comprises about 60% of the collection - Nearly 70,000sf (galleries = 20,000sf) - Accredited by the AAM - 15 F/T staff; 50 student workers - University of Oregon approx. 50% of the budget - Nearly a $3M budget
  • 6. The Birth of the “Action Team” Goals: - Raise funds for specific exhibitions - Involve both the on and off campus communities - Attract new people to the JSMA
  • 7. Who should be on the Action Team? - Board members - Docents - Faculty - Students - Interested community members And… - Ask involved donors for suggestions
  • 8. First meeting: - Project overview with curator - Themes; Exhibition Goals - Brainstorm - Marketing: constituents, plan for visibility - Education: programs (based on learning objectives) - Development: prospects, events - Determine next actions by team members
  • 9. Subsequently: - Individual contact with appropriate staff - Status meeting for larger projects/events - Update emails to team members - Exhibition preview - Attending/introducing program speakers - Concluding evaluation meeting
  • 10. Tough by Nature Portraits of Cowgirls and Ranch Women of the American West
  • 11. Tough by Nature Action Team Primary Goals: - Raise $50,000 for a catalog - Highlight local community members in exhibition programs
  • 12. Tough by Nature Action Team Three small fundraising events – two at the artist’s home, one at the museum – raised $58,000 The “hoedown” with music, appetizers, and dancing – free for members, small fee for community Involved several prominent community women who run ranches or farms, as well as some of the featured ranchwomen in the exhibition on two moderated panels – standing room only audience
  • 13. Action Teams Can: Engage Donors in a Meaningful Way Introduce New Constituents to the Museum Raise Funds Identify Potential Partners for Programs