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Welcome to Grand Opening: the Grand Rapids Forward Open House!
Our focus is on DOWNTOWN: roughly between Wealthy Street and the N. Monroe area, Seward to Lafayette Streets
Our focus is on the RIVER: stretching from north to south across the City and a little beyond
In fact, GR Forward is really many plans in one. In addition to the Downtown and the River, GR FORWARD includes work on local schools with Grand Rapids Public Schools
We’ve been at work since the spring, collecting data and reaching out to residents, business owners, employees and local leaders.
We launched GRFORWARD.COM in June and set up a Facebook page, Instagram and Twitter accounts
We’ve also been at events to ask you about your big ideas – we’ve learned a lot already
Now is our chance to share with you some of what we’ve learned
First, how did we get here? Let’s quickly start at the beginning. Grand Rapids was settled to capitalize on the River
The river, and later, railroads, spurred economic growth
Grand Rapids: “the furniture city” 
The River was essential to early industry. Lumber provided jobs in over 40 sawmills and 50 furniture companies in the early 1900s
Grand Rapids: “the furniture city”
Furniture, finished lumber, harnesses, leather goods, flour, grain, cloth and carpet among other manufacturers found a home in Grand Rapids
this helped to create a bustling downtown
A downtown with a lot of retail (including 4 department stores)…
…and the place to hold major events
Historic river image 
But as much as the river brought growth, it presents challenges…
…challenges that remain today.
In 1927, a plan was completed for the next 50 years to widen streets and improve the street cars – notice the new parks and streets along the river
But how we live changed and people and jobs started leaving the City. “Urban Renewal” in the late 1950s provided a means to address the creeping blight found in downtown. Most of what is in this photo was demolished in the 1960s
Parking replaced buildings until development occurred.
Urban renewal created the foundation for the convention center, medical mile and the government center
In 1993 the Voices and Visions plan was created for downtown. This plan set the tone for much of the investment that has occurred since.
In 2011, Green Grand Rapids sets an agenda for a greener, healthier City. GR Forward builds upon this work.
Due to thoughtful planning and investment, downtown today is a very different place.
New development sits along side historic buildings
Grand Rapids is a center for education and medical institutions (eds and meds)…
…and for arts and culture
The City’s focus on streetcars is again renewed with progressive investments in new transit
We also have a growing bike culture to design for
Nearby, there are historic and attractive neighborhoods
But also new housing investment downtown
Its not just about housing, there’s a growing recognition that job growth will come from new businesses and local leaders are trying to encourage them here
Despite the positive change, there are visible signs of vacancy and empty storefronts
What do we fill the available space with?
We also have a legacy of really wide streets that serve to fragment downtown…
…along with our highways
The reality is, major roads, highways and other factors have created not one downtown, but many smaller districts
The result is this collection of districts, each with its own personality and challenges to address
This plan is intended to build on prior work but also address the new challenges and opportunities the City faces. 
Today, we think there are a few key questions to address:
HOW DO WE MAXIMIZE 
OUR MOST VALUABLE 
1. 
ASSET?
THIS IS YOUR RIVER !
Grand Rapids Whitewater has already recognized the value in transforming the River for recreational use. Our job is to think about the river’s edges and work with Whitewater to re-think the River in the City
THE GRAND RIVER 
This is the Grand River as we know it today
THE GRAND RIVER 
This is what it really is – a larger swathe that formed from a glacier – it occupies the low-lying areas in the City. We’ve simply channelized it to enable the development of the City
We’re ignoring not only how the River functions, but also its role in the City
Today, how we experience the River is defined by its edges. Flood walls in some locations create hard edges that limit River access
In other cases, there are some green spaces along the River that could be redesigned to encourage more interaction and access
PAYSAGES BRUEL-DELMAR - BOTTIERE CHENAIE ECO DISTRICT 
Other cities are exploring innovative solutions to managing stormwater that also provide river amenities
POTENTIAL EDGE CONDITIONS – TERRACED BIOSWALES 
This is what’s called a terraced bioswale – it helps to clean water and provide a riverfront amenity
It can look something like this
IT IS NOT JUST ABOUT THE WATER. IT IS HOW WE FIND OPPORTUNITIES ON THE LAND THAT IS NEXT TO THE RIVER
RIVERSIDE LAND USE 
Grand Rapids has made strides toward providing public access along the River but there remains a legacy of industrial use. Almost 40% of riverfront use is industrial.
There aren’t that many vacant sites along the River that could be re-purposed for river access. What exists is shown in purple and focused downtown. We have the make the most of the opportunities we have.
BUT EVEN IF YOU CAN ACCESS THE RIVER, WHAT WOULD YOU LIKE TO DO THERE?
Here is how other cities are making use of riverfront land
Here is how other cities are making use of riverfront land
Here is how other cities are making use of riverfront land
ASPECT STUDIOS - EVANS BOAT HARBOUR 
Here is how other cities are making use of riverfront land
Here is how other cities are making use of riverfront land
PROGRAMS 
It’s important to think about the programs we want and align them to where they fit – here are just a few examples and their relative size
HOW DO WE ACHIEVE 
CRITICAL MASS? 
2. 
IN DOWNTOWN…
Between 2000 and 2010, the downtown population grew by 15% and this doesn’t count the new housing built in the last few years
Since 1980, downtown has experienced a lot of investment
but we need to grow a lot more. why? 
>> 
>> 
>>
Many have said they’d like more services downtown – services like: 
so how do we get these things? we need more people. downtowns around the country demonstrate that with about 10,000 households downtown, these services are possible.
5,000 
Today there are 5,000 people downtown. You can see from this map that they are concentrated in a few locations
according to our economist, the downtown could support approximately 2,000 new housing units over the next 5 years. Units like: 
sounds like a lot right?
EVEN WITH 2,000 NEW UNITS, DOWNTOWN WILL HAVE ABOUT 9,000 RESIDENTS…HOW DO WE ACCELERATE GROWTH?
WE ALSO NEED TO FOCUS ON BUSINESS ATTRACTION AND JOB CREATION
The downtown is home to a greater concentration (46%) of small to mid-size companies (between 5 and 250 employees) than the metro area (37%)
Of those companies where offices are their primary work space, only 16% are located downtown 
Why does this matter? Most of the office use is outside of the city and a lot of the creative professional companies are not in downtown
It will take 28 quarters (7 years) to fully absorb Grand Rapids’ existing downtown office space if the quarterly absorption rate over the last three years continues. 
Why all the vacancy? A lot of the existing space is small, fragmented and not suitable for many businesses.
34% of tech start-ups will need a mix of office, research and fabrication space as they grow.
So where could new housing and new jobs be located?
Despite office vacancies, there’s not a lot of vacant property to develop
HOW CAN WE ATTRACT 
TALENT? 
3.
DOWNTOWN IS A PRODUCT: TO COMPETE, PLACEMAKING IS ESSENTIAL
This is Paley Park in NYC. It’s the kind of space that attracts people and nearby investment. Notice the emphasis on engaging people with water
THIS MEANS FOCUSING ON CREATING STREETS AND PUBLIC SPACES THAT ARE COMFORTABLE AND WELCOMING FOR EVERYONE
Sometimes downtown is visibly vacant which sends negative messages to residents, visitors and potential businesses
Many have already told us they’d like more festivals and events
What about more winter programming?
What about crime? Overall, crime downtown accounts for 9% of the City’s total and has declined since 2009
Another aspect of creating a great place relates to the natural environment. We have a limited tree canopy downtown
A healthy tree canopy creates these kinds of attractive streets
Open space per 1,000 people 
And what about parks? 
For comparison, the median for the 100 largest cities is 12.4 acres per 1,000 residents. WE’LL NEED TO PLAN FOR NEW OPEN SPACES GOING FORWARD
HOW DO WE IMPROVE 
CONNECTIVITY? 
4. 
…WITHIN DOWNTOWN AND TO THE RIVER
“BALANCED STREETS” ARE BRINGING ECONOMIC BENEFITS TO DOWNTOWNS ACROSS THE COUNTRY
Today, a lot of downtown’s area is dedicated to streets, highways and parking
The opportunity is to make downtown more walkable which, as other cities have seen, reduces traffic
“Walkability” or what encourages people to walk is closely related to street activity. Do the streets feel active and safe? Streets like this one, with active storefronts and trees encourage walking.
From our analysis, these are the “active” streets downtown – they have open storefronts and street amenities
In other cases, there are streets lined with empty storefronts, parking lots / ramps, fences and blank walls. 
We call these inactive frontages
From our analysis, these are the “inactive” streets downtown – streets with blank walls, parking lots / ramps or vacant properties
And what about parking?
This map shows all of the existing parking downtown. It’s 171 acres of land.
Our study shows that there are over 20,000 spaces available to the public - I.E., spaces that are not dedicated for a hotel or private use.
During peak times, the average utilization is 65%. This means that 35% of spaces are not used during peak times downtown. 
For on-street parking, the utilization is high on the weekends because the spaces are not enforced.
WHAT ABOUT ACCESS TO AND ALONG THE RIVER? TRAILS ARE AN IMPORTANT TRANSPORTATION ASSET.
SOURCE: UNITED STATES FOREST SERVICES / MICHIGAN TRAILS MAGAZINE 
REGIONAL TRAILS NETWORK 
There is potential to link into a regional and national trail system that already exists
But currently we are missing about 9 miles of trails along the river that would connect to this larger trail system
Where a river trail does exist, it has different characteristics. 
This provides good access to the river.
Here, we have a trail but its really narrow – its hard to fit both walking and bicycling
There are places where the trail simply ends…
…and where there is no current riverfront access
EAST WEST CONNECTIONS 
Its not just about a trail but how neighborhoods access the river. This map represents some potential connections using either existing roads or abandoned rail lines. The River should be a true amenity for all Grand Rapidians
So what do you think? GR Forward is so important to the City’s future and we need your help
This is your checklist of activities, the more you tell us, the better this strategy will be and the more impact it will have. Have a question? Ask anyone with a GR Forward shirt on.
THANK YOU!

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Grforward Open House

  • 1.
  • 2. Welcome to Grand Opening: the Grand Rapids Forward Open House!
  • 3.
  • 4.
  • 5. Our focus is on DOWNTOWN: roughly between Wealthy Street and the N. Monroe area, Seward to Lafayette Streets
  • 6. Our focus is on the RIVER: stretching from north to south across the City and a little beyond
  • 7. In fact, GR Forward is really many plans in one. In addition to the Downtown and the River, GR FORWARD includes work on local schools with Grand Rapids Public Schools
  • 8. We’ve been at work since the spring, collecting data and reaching out to residents, business owners, employees and local leaders.
  • 9. We launched GRFORWARD.COM in June and set up a Facebook page, Instagram and Twitter accounts
  • 10. We’ve also been at events to ask you about your big ideas – we’ve learned a lot already
  • 11. Now is our chance to share with you some of what we’ve learned
  • 12. First, how did we get here? Let’s quickly start at the beginning. Grand Rapids was settled to capitalize on the River
  • 13. The river, and later, railroads, spurred economic growth
  • 14. Grand Rapids: “the furniture city” The River was essential to early industry. Lumber provided jobs in over 40 sawmills and 50 furniture companies in the early 1900s
  • 15. Grand Rapids: “the furniture city”
  • 16. Furniture, finished lumber, harnesses, leather goods, flour, grain, cloth and carpet among other manufacturers found a home in Grand Rapids
  • 17.
  • 18. this helped to create a bustling downtown
  • 19.
  • 20. A downtown with a lot of retail (including 4 department stores)…
  • 21. …and the place to hold major events
  • 22. Historic river image But as much as the river brought growth, it presents challenges…
  • 24. In 1927, a plan was completed for the next 50 years to widen streets and improve the street cars – notice the new parks and streets along the river
  • 25. But how we live changed and people and jobs started leaving the City. “Urban Renewal” in the late 1950s provided a means to address the creeping blight found in downtown. Most of what is in this photo was demolished in the 1960s
  • 26. Parking replaced buildings until development occurred.
  • 27. Urban renewal created the foundation for the convention center, medical mile and the government center
  • 28. In 1993 the Voices and Visions plan was created for downtown. This plan set the tone for much of the investment that has occurred since.
  • 29. In 2011, Green Grand Rapids sets an agenda for a greener, healthier City. GR Forward builds upon this work.
  • 30. Due to thoughtful planning and investment, downtown today is a very different place.
  • 31. New development sits along side historic buildings
  • 32. Grand Rapids is a center for education and medical institutions (eds and meds)…
  • 33. …and for arts and culture
  • 34. The City’s focus on streetcars is again renewed with progressive investments in new transit
  • 35. We also have a growing bike culture to design for
  • 36. Nearby, there are historic and attractive neighborhoods
  • 37. But also new housing investment downtown
  • 38. Its not just about housing, there’s a growing recognition that job growth will come from new businesses and local leaders are trying to encourage them here
  • 39. Despite the positive change, there are visible signs of vacancy and empty storefronts
  • 40. What do we fill the available space with?
  • 41. We also have a legacy of really wide streets that serve to fragment downtown…
  • 42. …along with our highways
  • 43. The reality is, major roads, highways and other factors have created not one downtown, but many smaller districts
  • 44. The result is this collection of districts, each with its own personality and challenges to address
  • 45. This plan is intended to build on prior work but also address the new challenges and opportunities the City faces. Today, we think there are a few key questions to address:
  • 46. HOW DO WE MAXIMIZE OUR MOST VALUABLE 1. ASSET?
  • 47. THIS IS YOUR RIVER !
  • 48. Grand Rapids Whitewater has already recognized the value in transforming the River for recreational use. Our job is to think about the river’s edges and work with Whitewater to re-think the River in the City
  • 49. THE GRAND RIVER This is the Grand River as we know it today
  • 50. THE GRAND RIVER This is what it really is – a larger swathe that formed from a glacier – it occupies the low-lying areas in the City. We’ve simply channelized it to enable the development of the City
  • 51. We’re ignoring not only how the River functions, but also its role in the City
  • 52.
  • 53. Today, how we experience the River is defined by its edges. Flood walls in some locations create hard edges that limit River access
  • 54. In other cases, there are some green spaces along the River that could be redesigned to encourage more interaction and access
  • 55.
  • 56. PAYSAGES BRUEL-DELMAR - BOTTIERE CHENAIE ECO DISTRICT Other cities are exploring innovative solutions to managing stormwater that also provide river amenities
  • 57. POTENTIAL EDGE CONDITIONS – TERRACED BIOSWALES This is what’s called a terraced bioswale – it helps to clean water and provide a riverfront amenity
  • 58. It can look something like this
  • 59. IT IS NOT JUST ABOUT THE WATER. IT IS HOW WE FIND OPPORTUNITIES ON THE LAND THAT IS NEXT TO THE RIVER
  • 60. RIVERSIDE LAND USE Grand Rapids has made strides toward providing public access along the River but there remains a legacy of industrial use. Almost 40% of riverfront use is industrial.
  • 61. There aren’t that many vacant sites along the River that could be re-purposed for river access. What exists is shown in purple and focused downtown. We have the make the most of the opportunities we have.
  • 62. BUT EVEN IF YOU CAN ACCESS THE RIVER, WHAT WOULD YOU LIKE TO DO THERE?
  • 63. Here is how other cities are making use of riverfront land
  • 64. Here is how other cities are making use of riverfront land
  • 65. Here is how other cities are making use of riverfront land
  • 66. ASPECT STUDIOS - EVANS BOAT HARBOUR Here is how other cities are making use of riverfront land
  • 67. Here is how other cities are making use of riverfront land
  • 68. PROGRAMS It’s important to think about the programs we want and align them to where they fit – here are just a few examples and their relative size
  • 69. HOW DO WE ACHIEVE CRITICAL MASS? 2. IN DOWNTOWN…
  • 70. Between 2000 and 2010, the downtown population grew by 15% and this doesn’t count the new housing built in the last few years
  • 71. Since 1980, downtown has experienced a lot of investment
  • 72. but we need to grow a lot more. why? >> >> >>
  • 73. Many have said they’d like more services downtown – services like: so how do we get these things? we need more people. downtowns around the country demonstrate that with about 10,000 households downtown, these services are possible.
  • 74. 5,000 Today there are 5,000 people downtown. You can see from this map that they are concentrated in a few locations
  • 75. according to our economist, the downtown could support approximately 2,000 new housing units over the next 5 years. Units like: sounds like a lot right?
  • 76. EVEN WITH 2,000 NEW UNITS, DOWNTOWN WILL HAVE ABOUT 9,000 RESIDENTS…HOW DO WE ACCELERATE GROWTH?
  • 77. WE ALSO NEED TO FOCUS ON BUSINESS ATTRACTION AND JOB CREATION
  • 78. The downtown is home to a greater concentration (46%) of small to mid-size companies (between 5 and 250 employees) than the metro area (37%)
  • 79. Of those companies where offices are their primary work space, only 16% are located downtown Why does this matter? Most of the office use is outside of the city and a lot of the creative professional companies are not in downtown
  • 80. It will take 28 quarters (7 years) to fully absorb Grand Rapids’ existing downtown office space if the quarterly absorption rate over the last three years continues. Why all the vacancy? A lot of the existing space is small, fragmented and not suitable for many businesses.
  • 81. 34% of tech start-ups will need a mix of office, research and fabrication space as they grow.
  • 82. So where could new housing and new jobs be located?
  • 83. Despite office vacancies, there’s not a lot of vacant property to develop
  • 84. HOW CAN WE ATTRACT TALENT? 3.
  • 85. DOWNTOWN IS A PRODUCT: TO COMPETE, PLACEMAKING IS ESSENTIAL
  • 86. This is Paley Park in NYC. It’s the kind of space that attracts people and nearby investment. Notice the emphasis on engaging people with water
  • 87. THIS MEANS FOCUSING ON CREATING STREETS AND PUBLIC SPACES THAT ARE COMFORTABLE AND WELCOMING FOR EVERYONE
  • 88. Sometimes downtown is visibly vacant which sends negative messages to residents, visitors and potential businesses
  • 89.
  • 90. Many have already told us they’d like more festivals and events
  • 91.
  • 92. What about more winter programming?
  • 93. What about crime? Overall, crime downtown accounts for 9% of the City’s total and has declined since 2009
  • 94. Another aspect of creating a great place relates to the natural environment. We have a limited tree canopy downtown
  • 95. A healthy tree canopy creates these kinds of attractive streets
  • 96. Open space per 1,000 people And what about parks? For comparison, the median for the 100 largest cities is 12.4 acres per 1,000 residents. WE’LL NEED TO PLAN FOR NEW OPEN SPACES GOING FORWARD
  • 97. HOW DO WE IMPROVE CONNECTIVITY? 4. …WITHIN DOWNTOWN AND TO THE RIVER
  • 98. “BALANCED STREETS” ARE BRINGING ECONOMIC BENEFITS TO DOWNTOWNS ACROSS THE COUNTRY
  • 99. Today, a lot of downtown’s area is dedicated to streets, highways and parking
  • 100. The opportunity is to make downtown more walkable which, as other cities have seen, reduces traffic
  • 101. “Walkability” or what encourages people to walk is closely related to street activity. Do the streets feel active and safe? Streets like this one, with active storefronts and trees encourage walking.
  • 102. From our analysis, these are the “active” streets downtown – they have open storefronts and street amenities
  • 103. In other cases, there are streets lined with empty storefronts, parking lots / ramps, fences and blank walls. We call these inactive frontages
  • 104. From our analysis, these are the “inactive” streets downtown – streets with blank walls, parking lots / ramps or vacant properties
  • 105. And what about parking?
  • 106. This map shows all of the existing parking downtown. It’s 171 acres of land.
  • 107. Our study shows that there are over 20,000 spaces available to the public - I.E., spaces that are not dedicated for a hotel or private use.
  • 108. During peak times, the average utilization is 65%. This means that 35% of spaces are not used during peak times downtown. For on-street parking, the utilization is high on the weekends because the spaces are not enforced.
  • 109. WHAT ABOUT ACCESS TO AND ALONG THE RIVER? TRAILS ARE AN IMPORTANT TRANSPORTATION ASSET.
  • 110. SOURCE: UNITED STATES FOREST SERVICES / MICHIGAN TRAILS MAGAZINE REGIONAL TRAILS NETWORK There is potential to link into a regional and national trail system that already exists
  • 111. But currently we are missing about 9 miles of trails along the river that would connect to this larger trail system
  • 112. Where a river trail does exist, it has different characteristics. This provides good access to the river.
  • 113. Here, we have a trail but its really narrow – its hard to fit both walking and bicycling
  • 114. There are places where the trail simply ends…
  • 115. …and where there is no current riverfront access
  • 116. EAST WEST CONNECTIONS Its not just about a trail but how neighborhoods access the river. This map represents some potential connections using either existing roads or abandoned rail lines. The River should be a true amenity for all Grand Rapidians
  • 117. So what do you think? GR Forward is so important to the City’s future and we need your help
  • 118.
  • 119. This is your checklist of activities, the more you tell us, the better this strategy will be and the more impact it will have. Have a question? Ask anyone with a GR Forward shirt on.