1. GNIUS Communications
Development Model
Moving an organisation’s communications culture from a
traditional, top-down, broadcast approach to a more ‘social’,
connected, environment needs a planned approach, ensuring
that the right pieces are in place to support the goals.
Moving through the process can happen quickly
or take some time depending on the culture,
resources and goals of the organisation. Stages
may be combined or given greater emphasis
depending upon the circumstances.
Our Communications Development Model provides a
framework for improving organisational communications…
Communication
beginning with key
messages and content
and ensuring that it is
relevant, effective and
responsive to the ideas/
questions raised by
your audience.
Conversations
developing a more
two-way approach to
communications that
is continual, open and
organisation-wide.
Common goals
establishing a wider
understanding of the
shared goals of those
within the organisation
and creating greater
alignment behind the
organisation’s objectives.
Collaboration
building on the
acceptance of shared
goals to help improve
teamwork, knowledge
sharing and a more
collaborative approach
to developing ideas
and solutions.
Connected
developing an open,
networked, engaged and
committed organisation
able to find and connect
with experts, develop
and share ideas and
respond quickly to
the opportunities and
challenges presented.
More effective,
more responsive
Communication
Continual, open,
organisation-wide
Conversations
Connected
organisation with
increased
engagement and
commitment
Improved
teamwork,
knowledge
sharing and
Collaboration
Increase
alignment
behind business
objectives and
Common
goals
Diagnosis
Planning
strategic insight | creative design | engaging delivery
www.gniuscommunications.com 0844 669 6224
GNIUScommunications
The model also provides
a diagnostic tool to help
organisations understand the
roots of any challenges they
are facing e.g. the absence of
collaboration is likely to be due
to a lack of understanding of
the shared goals; shared goals
are unlikely to be accepted
without the opportunity for
two-way discussion etc.