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Marketers have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. For channel marketers who rely on partners in the form of distributors, resellers and other subject-matter experts to contribute to their go-to-market efforts, these same persona-driven strategies are just as critical.
In this session, you’ll learn how to implement persona research in your channel and what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners.
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