A fortnightly newsletter covering developments in the Indian media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.

1. India Media Monitor
India Media Monitor
Monitoring industry and company developments in the Indian media and entertainment industries
th
| Fortnightly newsletter | Issue No. 7, Published 10 July 2009 | Published by Heernet Ventures Limited (heernet.com) | Subscribe at G2Mi.com |
News
HT Media launches Chennai edition of Mint newspaper
Dish TV launches Monster.com on its DTH offering
Colors back to No.1 with GEC market share of 23%
INM sells 7.3% stake in Jagran Prakashan
Adlabs announces financial results for 2008-2009
Television 18 announces financial results for 2008-2009
Ministry of Information and Broadcasting approves 22 new TV channels
Tata Docomo launches GSM services in Karnataka circle
IMImobile acquires Mobytec
Loop Telecom launches services in 4 circles
NTT Docomo to launch wireless information services
BSNL launches IPTV services
Reliance Mobile in agreement with BBC for VAS content
Data
Share price data
Deal Sheet
Advisory services
Heernet Ventures publishes this newsletter as part of its research coverage of the Indian media industry. You can access
more research on the Indian media industry from our research website at G2Mi.com.
If you are a media company or financial investor seeking growth opportunities in the Indian media industry, we can assist you
to ensure that you are successful in identifying and executing the best opportunities. With dedicated teams in both London
and India, we are well placed to provide ‘on the ground’ assistance and support.
We can help you understand the structure of the Indian media industry and the key challenges that exist for foreign investors.
We can also assist with deep analysis of key industry segments and assist you in both identifying and negotiating with
suitable, local companies. Over the last five years, we have worked on assignments across the publishing, Internet and
broadcasting sectors.
For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on harjinder@heernet.com.
© Heernet Ventures Limited. All Rights Reserved

2. India Media Monitor
News
HT Media launches Chennai edition of Mint Adlabs announces financial results for 2008-2009
newspaper
30th June, 2009
th
10 July, 2009
Adlabs, an Indian movie production, distribution and
Indian newspaper publisher HT Media has announced the exhibition company, has declared its annual results for the
launch of a Chennai edition of its business daily Mint. The year ended March 2009.
title will have an initial print run of 10,000 copies. The
Y/E March (INR
company launched a Kolkata edition in May. With this billion) 2008 2009
launch Mint will be published in 7 major cities in India. HT
Media publishes Hindi and English newspapers and Revenue 3.64 6.62
magazines and operates radio stations and online portals. Net Profit 0.48 -0.54
Source: Company website, 2008 results are for 9 months (Jul 2008-Mar-09)
Dish TV teams up with Monster.com for job search
10th July, 2009 Television Eighteen announces financial results
for 2008-2009
DTH operator Dish TV has entered into an agreement with
job search portal Moster.com that will enable Dish TV 30th June, 2009
subscribers to search for job opportunities using Monster Indian television channel broadcaster Television 18 has
Job Active. To apply for a job the user has to send an SMS announced its annual results for the year ended March 2009.
with a job code to Monster or log onto Monster.com. The company generated INR4.9 billion in revenue with
annual growth of 11.4%.
Colors back to No.1 with GEC market share of 23% Y/E March (INR billion) 2008 2009
9th July, 2009
Revenue 4.4 4.9
According to TAM, GEC Colors is once again the most Net Profit 0.06 -1.8
watched channel with 300 gross rating points and a 23%
Source: Company data
share. Zee TV and Star Plus were in second and third with
253 and 239 GRP, respectively.
Ministry of Information and Broadcasting approves
Channel GRPs % Share
22 new TV channels
Colors 300 23% 27th June, 2009
Zee TV 253 20% The Ministry of Information and Broadcasting has cleared
Star Plus 239 19%
proposals for 22 new TV channels including channels from
NDTV Imagine 126 10%
Sony 108 8% TV18 Group, National Geographic Channel, Kalaignar TV,
Raj TV Networks, Pride East Entertainment, Pavitar
Entertainment, Amoda Broadcasting, Priyamda Media,
Vedia Broadcasting and Rama Associates. This will bring
INM sells 7.3% stake in Jagran Prakashan
the total number of licenced channels in the Indian television
03rd July, 2009 market to 459.
Ireland-based newspaper group Independent News & Media
has sold a 7.3% stake in Jagran Prakshan. The company
sold the stake through a block deal on the BSE and NSE for
INR1.51 billion. INM publishes more than 200 newspaper
and magazine titles globally. The company now holds a
13.5% stake in Jagran Prakashan.
© Heernet Ventures Limited. All Rights Reserved

3. India Media Monitor
Tata Docomo launches GSM services in Karnataka NTT Docomo to launch wireless information
services
10th July, 2009
08th July, 2009
Tata Docomo, a joint venture between Indian telecom
operator Tata Teleservices and Japanese telecom operator Japanese telecom services provider NTT Docomo has
Docomo, has announced the launch of GSM services in announced plans to launch wireless information services in
Karnataka. Karnataka will be company’s fourth consecutive India. The company will introduce i-channel services to
launch in Southern India. The company plans to launch its deliver news and other information to cell phone users. It
GSM services across the whole of Southern India in the next will launch its services through Tata Teleservices, in which
2 weeks and across all of India by October 2009. Tata NTT has a 26% equity stake.
Teleservices currently offers CDMA mobile services under
its Tata Indicom brand and has approximately 36.4 million
subscribers (May 09). BSNL launches IPTV services
2nd July, 2009
IMImobile acquires Mobytec BSNL, an Indian public sector telecom operator, has
launched IPTV services in Ahmedabad under the MyWay
Date 09th July, 2009
brand in partnership with Smart Digivision. The services
IMImobile, a mobile value-added services and online can be accessed via broadband, fixed line or set-top box and
technologies platform provider in India, has announced the offer videos, games, music, chat and travel.
acquisition of UK-based mobile data backup and sharing
services provider Mobytec from Mobyko.
Reliance Mobile in agreement with BBC for VAS
content
Loop Telecom launches services in 4 circles
26th June, 2009
Date 08th July, 2009
Indian telecom player Reliance Mobile has announced a tie-
GSM services provider Loop Telecom (formerly BPL up with BBC World Services for live audio services. The
Mobile) has announced the launch of services in 4 Southern partnership will offer Reliance mobile users access to BBC
Indian states: Tamil Nadu, Karnataka, Kerala and Eastern
World Service Radio on handsets using Rworld.
State of Orrisa. Prior to this the company only had
operations in the Mumbai circle. In 2008 Loop Telecom
won 21 telecom licences and has received spectrum for 20
circles.
© Heernet Ventures Limited. All Rights Reserved

4. India Media Monitor
Information and analysis on the
global media industry
We publish a wide range of reports and market data on the global media industry. Details on the publications can be viewed
at our online research shop (shop.g2mi.com). In addition to our publications, we can undertake bespoke research and
consulting assignments for clients. Our client base includes leading media companies, private equity firms and investment
banks.
Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India)
© Heernet Ventures Limited. All Rights Reserved

5. India Media Monitor
Share Price Data
Company name Reuters Bloomberg Currency Current % Change
Code Code price
1 mth 6 mth 12 mth
Diversified Media
Adlabs Films ADLF.BO ADLF:IN INR 269.35 -37.02% 53.04% -38.78%
UTV Software Communications UTVS.BO UTV:IN INR 327.75 -22.70% 29.16% -57.44%
Broadcasting
Balaji Telefilms BLTE.BO BLJT:IN INR 43.95 -32.28% -33.61% -75.77%
Entertainment Network India ENIL.BO ENIL:IN INR 162.45 -30.28% -4.27% -52.08%
ETC Network ETNT.NS ETCN:IN INR 95.50 -18.69% 25.58% -40.31%
IBN Broadcast IBN.NS IBN18:IN INR 89.60 -31.13% 0.79% -13.47%
NDTV NDTV.BO NDTV:IN INR 110.95 -32.35% 3.21% -70.80%
Sun TV SUTV.BO SUNTV:IN INR 225.30 -16.57% 37.38% -23.89%
TV Today Network TVTO.NS TVTN:IN INR 81.90 -20.87% 11.96% -8.49%
Zee Entertainment ZEE.NS Z:IN INR 167.95 -11.55% 14.90% -11.94%
Zee News ZEEN.NS ZEE:IN INR 36.30 -21.26% 5.68% -27.69%
Publishing
Deccan Chronicle DCHL.BO DECH:IN INR 60.90 -28.35% 46.22% -44.23%
Mid Day Multimedia MIDD.BO MIDM:IN INR 16.10 -24.41% 25.78% -36.24%
Navneet Publication NAVN.BO NPI:IN INR 73.75 -1.86% 77.07% 7.59%
HT Media HTML.BO HTML:IN INR 88.80 -18.61% 34.75% -17.97%
Jagran Prakashan JAGP.BO JAGP:IN INR 78.05 -3.64% 53.04% 21.95%
Entertainment
K Sera Sera Productions KSER.BO GPM:IN INR 14.70 -9.54% -24.62% -26.50%
Mukta Arts MUKR.BO MUKR:IN INR 62.65 -6.07% 35.90% 13.82%
Prime Focus PRFO.BO PRIF:IN INR 138.25 -43.05% 3.95% -70.59%
Pritish Nandy Communications PNCL.BO PRTN:IN INR 19.00 -33.33% 11.76% -58.70%
Pyramid Saimira Theatre Limited PYSA.BO PSTL.IN INR 28.55 -9.65% -27.26% -81.53%
Crest Animation CRCO.BO CRSA:IN INR 21.65 -29.48% 0.46% -54.18%
PVR Limited PVRL.BO PVRL:IN INR 94.30 -23.46 -9.76% -47.20%
Internet
Info Edge INED.BO INED:IN INR 608.10 -11.23% 48.32% -32.06%
Northgate Technologies NOTC.BO NORT:IN INR 46.55 -9.70% -24.55% -85.18%
© Heernet Ventures Limited. All Rights Reserved

6. India Media Monitor
Deal Sheet
A summary of key deals and joint ventures.
Date Sub Sector Investor Investee Terms Details
July-09 Newspaper Independent News & Jagran 7.30% stake Independent News & Media is a newspaper publisher based
Media Prakashan for INR1.51 in Ireland. The company publishes more than 200
billion newspaper and magazine titles worldwide.
Jagran Prakashan is a newspaper publisher in India.
July-09 Value-added IMImobile Mobytec 100% stake IMImobile is an Indian value-added services provider.
services Mobytec is a mobile data backup and sharing services
provider.
Jun-09 Education Pearson PLC Educomp 50% stake in Pearson PLC is a UK-based publisher of text books.
Solutions Ltd Educomp and Educomp is an Indian vocational training centres operator
and Tutorvista 17.5% stake in and Tutovista is a Bangalore-based online tutoring
Tutorvista for company.
US$30 million
Jun-09 Telecommuni C Sivasankaran S Tel 51% stake for S Tel is an Indian telecommunications company that
cations INR11.5 billion provides services in Eastern and Northern states. C
Sivaskaran is a prominent investor.
May-09 Value-added Geodesic Ltd Interactive 100% stake Geodesic Ltd is a communication and entertainment
services Networks Inc solutions provider. Interactive Networks Inc is a value-
added services provider in South America.
May-09 Advertising Ybrant Digital Dream Ad n.a. Ybrant digital is an e-marketing company. Dream Ad is an
Argentina-based ad network.
May-09 Television Zee Entertainment Resource 40% stake for Zee Entertainment Enterprise Ltd is an entertainment
Enterprise Ltd Software US$56 million company.
Limited
May-09 Telecommuni Sahara Group S Tel 11.7% stake S Tel is a Chennai-based telecom company. Sahara Group
cations is an entertainment conglomerate.
Apr-09 Advertising Future Group Dhar & Hoon 60% stake Future Group is a major retailer in India. Dhar & Hoon is a
mid-sized advertising company.
Apr-09 Television Oman Investment Fund Neo Sports INR2.58 billion Oman Investment is an Oman-based venture capital
(Oman) and 3i Broadcasting company and 3i is a Mauritius-based investment company.
(Mauritius) Neo Sports is owned by Zenith Sport, a subsidiary of
Nimbus Communication Ltd.
Apr-09 Outdoor Hype Integracomm Pvt Asawari n.a Hype Integracomm Ltd is a Mumbai-based advertising
advertising Ltd (India) Publicity company. Asawari Publicity is an Pune-based outdoor
advertising company.
© Heernet Ventures Limited. All Rights Reserved

7. India Media Monitor
Published by:
Heernet ventures limited
London UK, Gurgaon India
Tel: +44 (0) 208 180 7223
Fax: +44 (0) 870 762 3014
Web: heernet.com, G2Mi.com
© Heernet ventures limited 2009. All Rights Reserved.
All corporate logos, images and brands are copyright of the respective companies.
TERMS & CONDITIONS OF USE
Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet ventures
limited and its directors do not accept any liability for any errors or omissions within this report. Unless specified, the views
expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice
or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services
and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other
country. The content of this report can not be reproduced without the written permission of the author. This copy must not be
circulated in either electronic or print format outside of the purchasing organisation.
© Heernet Ventures Limited. All Rights Reserved