Go beyond the status quo ... and discover how to measure, analyze, and extract useful information from your social media fundraising metrics! Use precise measurements to figure out what drives your fundraising numbers. This fabulous 30-minute webinar is packed with tips and ideas to help you sift out what matters and what doesn't. Here's just a bit of what we'll cover: • Why most people don't know if their social media fundraising efforts are working • What causes you to waste your time on the wrong measurements • How to measure the effectiveness of your social fundraising efforts • 6 metrics you need to take a long, hard look at • The basics of ROI • Guidelines for understanding the age-old myth of correlation vs causation